Instacart rolls out Connected Stores
technologies across ALDI SOUTH Group stores in the U.S. and tests
Caper Carts in Austria
SAN FRANCISCO, Aug. 6, 2024 /PRNewswire/ -- Instacart (Nasdaq:
CART), the leading grocery technology company in North America, and ALDI SOUTH Group, one of
the fastest-growing grocers in the world, today announced the
companies will expand their partnership globally. The partnership
includes the rollout of Instacart's Connected Stores technologies
across ALDI SOUTH Group stores in the U.S., including In-Store mode
and Carrot Tags, as well as Instacart's fulfillment technology to
power e-commerce orders. In addition, ALDI SOUTH Group is testing
Caper Carts in Austria,
Instacart's AI-powered smart carts designed to ease the checkout
process and personalize the shopping experience for customers.
![Instacart rolls out Connected Stores technologies across ALDI SOUTH Group stores in the U.S. and tests Caper Carts in Austria. Instacart rolls out Connected Stores technologies across ALDI SOUTH Group stores in the U.S. and tests Caper Carts in Austria.](https://mma.prnewswire.com/media/2475981/ALDI_Caper_Imagery.jpg)
Instacart's Connected Stores technologies are a suite of
products designed to help grocers like ALDI SOUTH Group build a
unified, seamless, and personalized shopping experience both online
and in-store. Since 2017, ALDI has partnered with Instacart to
provide same-day delivery for its customers in the U.S. and will
now bolster its omnichannel approach by deploying several Connected
Stores technologies to further digitize its stores including:
- In-Store mode: In-Store mode helps customers see
what's in-stock, get important details about items on their list,
sort items by aisle, and access in-store promotions and discounts
through the Instacart App. For retailers, In-Store mode helps
provide a 360-degree view of their customers, no matter if they
shop online, in stores, or both.
- Carrot Tags: Powering more speed and
efficiency, Carrot Tags make finding products easier than ever.
Carrot Tags have pick-to-light capabilities, meaning that Instacart
shoppers can select an item on their phone and the corresponding
shelf label will flash. Carrot Tags have already launched in more
than 100 ALDI stores in Illinois
and Ohio and will roll out
nationwide in the coming months.
- Pickup fulfillment technology: By leveraging the
technology behind the Instacart Shopper App, ALDI SOUTH Group is
streamlining fulfillment to power its e-commerce pickup orders.
Instacart's fulfillment technology is one example of how ALDI
operates with simplicity and efficiency to deliver great products
at the lowest possible prices, enabling store associates to easily
pick and pack items for curbside pickup by customers.
Instacart has spent the last decade bringing the grocery
industry online in the U.S. The company is now enabling retailers
to bridge the in-store and online experience for their customers.
As part of its international ambitions, Instacart is now partnering
with retailers such as ALDI SOUTH Group to bring its Connected
Stores offering, Caper Carts, to additional countries. ALDI SOUTH
Group is starting with a test in Austria where customers can use Caper Carts at
its Sattledt store.
- Caper Carts: Customers can find the carts near
the store entrance, start shopping by simply adding items directly
into the cart, and keep an eye on their running total via the
digital screen. Checkout is available through a "fast lane" if the
customer is paying by card, helping to alleviate waiting in lines
and streamlining the shopping experience.
"Retailers like ALDI SOUTH Group value Instacart's omnichannel
solutions, which help them provide even more personalized and
convenient shopping experiences for their customers," said
David McIntosh, VP and GM of
Connected Stores at Instacart. "With a large portion of customers
preferring a blend of in-store and online experiences, ALDI SOUTH
Group is enabling the best of both worlds to its customers through
our technologies. We're thrilled that ALDI SOUTH Group is the first
retailer to test Caper Carts in Europe, enabling us to bring Instacart's
leading grocery technology to the region for the first time. Since
launching Caper Carts with other retailers in the U.S., we've seen
an incredibly positive response from customers of all ages and
we're excited to begin scaling globally."
"By integrating Instacart's Connected Stores technologies
nationwide, we are creating a seamless shopping journey for the
millions of customers that shop with us every day," said
Scott Patton, Vice President of
National Buying at ALDI U.S. "Whether shopping online, through
mobile app, or visiting our stores, customers can manage their
weekly grocery shopping through multiple touchpoints both quickly
and affordably."
To access ALDI for same-day delivery and pickup in the U.S.,
customers can select the ALDI storefront from the Instacart App or
visit www.instacart.com/store/aldi/storefront.
To learn more about Instacart Platform,
visit instacart.com/company/platform.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
About ALDI
ALDI is one of America's fastest-growing
retailers, serving millions of customers across the country each
month. Our disciplined approach to operating with simplicity and
efficiency gives our customers great products at the lowest
possible prices. For seven years running, ALDI has been recognized
by the dunnhumby Retailer Preference Index as #1 in Everyday Low
Prices.* ALDI strives to have a positive impact on its customers,
employees and communities by being socially and environmentally
responsible, earning ALDI recognition as a leading grocer in
sustainability**. In addition to helping protect the planet, ALDI
helps customers save time and money through convenient shopping
options via in-store, curbside pickup or delivery at shop.aldi.us.
For more information about ALDI, visit aldi.us.
*According to the dunnhumby® ©2024 Retailer Preference
Index.
**According to Progressive Grocer's 2023 Top 10 Most Sustainable
Grocers list.
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