Organizations also share Good Food at Home
program impact results from more than 1,100 families served in
Denver; Englewood, New Jersey; Milwaukee; and Washington, D.C. and announce expansion to
more than 1,000 additional families in Chicago; New
Orleans; and Wichita,
Kansas
SAN
FRANCISCO and WASHINGTON, Aug. 14,
2024 /PRNewswire/ -- Instacart (NASDAQ: CART), the
leading grocery technology company in North America, and Partnership for a Healthier
America (PHA), the nation's leading nonprofit working to improve
the food landscape in pursuit of health equity, today announced
that they have connected families with over five million servings
of fruits and vegetables, marking a major milestone in their
ongoing national effort to connect under-resourced communities with
10 million servings of produce by 2025. Instacart's and PHA's joint
commitment was made as part of the White House Conference on
Hunger, Nutrition, and Health in 2022.
The organizations also announced program impact results from the
most recent Good Food at Home cities, as well as an
expansion that provides Instacart Health Fresh Funds through Good
Food at Home to more than 1,000 families in three new cities:
Chicago; New Orleans; and Wichita, Kansas.
In late 2023, Instacart and PHA launched Good Food at Home in
Denver; Englewood, New Jersey; Milwaukee; and Washington, D.C. The program provided more
than 1,100 families with $60 in
monthly Fresh Funds produce credits for three months, as well as an
Instacart+ membership with free delivery, allowing participants to
purchase fresh fruits and vegetables online.
Results from the four cities highlighted the program's continued
success and positive impact on community health, and indicated that
Fresh Funds provided through Good Food at Home empowered
under-resourced communities, significantly increased fruit and
vegetable consumption and helped families build sustained healthy
habits:
- 59% of survey respondents reported that they ate
fruits and vegetables more often;
- 85% said Fresh Funds allowed them to buy more fruits
and vegetables than they can usually afford;
- 87% said Fresh Funds helped them build a healthy
habit of eating more fruits and vegetables;
- And 86% said Fresh Funds empowered them to provide
good food for their families, giving them the dignity to choose
the items that best fit their unique preferences.
Participants in the program also reported high satisfaction
with their experience using Instacart and many plan to continue
shopping through Instacart:
- 88% liked the convenience of online
shopping;
- 87% liked the overall shopping experience
provided on Instacart;
- 80% reported that online grocery shopping through
Instacart saved them time;
- Online ordering using SNAP benefits significantly increased
(from 73% to 83%) from before to after the program;
- And more than half said they're likely to continue
shopping on Instacart because of the benefits the platform
provides.
As a result of positive feedback from participants and the
impact on food and nutrition security, Instacart and PHA recently
expanded the Good Food at Home program to three additional cities
across the country, serving more than 550 families in
Chicago; 250 families in
New Orleans; and 250 families
in Wichita, Kansas. In each city,
Instacart and PHA will offer families $60/month of Fresh Funds for three months to
purchase fresh produce from local grocers available on the
Instacart marketplace. The program will also expand to additional
cities this fall.
"Instacart is breaking down barriers to food access by
empowering 98% of households to get fresh and nutritious food
delivered from the local grocers they know and love," said
Dani Dudeck, Chief Corporate Affairs
Officer at Instacart. "Through our partnership with PHA on the Good
Food at Home program, we've seen the clear and lasting impact of
Instacart Health Fresh Funds on improving food security and
encouraging healthy eating habits. By expanding to more cities this
year, we're not just transforming access; we're empowering families
to make more informed, healthier choices that will benefit them
well into the future."
"Too many families in America don't have access to the fresh,
nutritious foods that we know contribute to better health," said
Noreen Springstead, President &
CEO of Partnership for a Healthier America. "Through our
partnership with Instacart, not only are we able to get that
nutritious food directly into the hands of families who need it
most, but we've also proven that we're empowering healthier habits
over the long term. I'm extremely proud of the impact we've been
able to achieve so far, and excited to bring Good Food at Home to
even more families across the country to achieve PHA's mission of
Good Food for All."
"The city of Englewood was
honored to be a part of the Good Food at Home program. As someone
dedicated to improving hunger and nutrition in my community, I know
firsthand the impact that a program like this can have," said
Michael Wildes, Mayor of
Englewood, New Jersey. "When
people have access to nutritious food, it leads to better outcomes
not just for them but for their community as a whole."
"My administration is committed to fighting hunger, addressing
poverty, and closing healthy equity gaps for Milwaukee families. Public-private
partnerships like the Good Food at Home program are a big part of
the solution," said Milwaukee
Mayor Cavalier Johnson. "As Partnership for a Healthier America and
Instacart bring this innovative food access program to the city, we
are pleased to see their experience has helped hundreds of families
access more fresh produce and build sustainable healthy
habits."
PHA's Good Food at Home program is designed to increase access
to good food – food that is affordable, sustainable, nutritious,
high-quality and culturally connected – and help families build
healthy habits. Instacart Health delivers the ingredients for
healthier living, leveraging Instacart's platform, products and
partnerships to expand access to nutritious food, make healthy
choices easier, and scale food-based programs with partners across
the country. Instacart today offers online SNAP acceptance from
nearly 180 retail banners across 30,000+ stores, reaching nearly
98% of U.S. households enrolled in SNAP. As Instacart and PHA
expand the Good Food at Home program, they remain dedicated to
working with local organizations to ensure everyone – no matter
their zip code – can access the food they need. Together, they aim
to create a healthier, more equitable future for all.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
About Partnership for a Healthier America
Partnership
for a Healthier America is the premier national nonprofit
organization working to create lasting, systemic changes that
transform the food landscape in pursuit of health equity. PHA
develops evidence-based approaches that are implemented in
partnership with the private sector, nonprofits, and government,
leveraging PHA's assets and the partner's knowledge to accelerate
the pace of transformation. Learn more at
www.ahealthieramerica.org.
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SOURCE Maplebear Inc. dba Instacart