Verizon Introduces New Customer-First Programs and Benefits, Refreshes the Brand
2024年6月26日 - 8:20PM
Verizon is announcing new programs and benefits that continue to
give customers more choices and flexibility, and advance the
momentum in the business. Verizon is also refreshing its brand,
bringing forward the energy and vibrancy of how people live, work
and play, powered by Verizon. The refreshed branding and creative
formats will be rolling out across the company’s consumer, business
and network footprints.
Verizon is introducing new choices and flexibility for Home
Internet customers with the launch of myHome, an extension of its
popular myPlan mobile offering, and implementing an always-on
guaranteed phone trade-in program for new and existing mobility
customers. The company also unveiled Verizon Access, a new platform
for all customers that provides exclusive access to the most
sought-after events and experiences, including NFL games, music
festivals, concerts and more. Verizon Business is also launching an
industry-first smartphone management solution that offers business
customers more choices and peace of mind for managing their
company’s smartphones.
“Verizon is one of the most recognizable brands. By listening to
our customers, we continue to significantly evolve our offerings
and brand promise to connect people when it matters most on our
reliable network,” said Verizon Chairman and CEO Hans Vestberg. “We
never stop pushing the industry forward and delivering more value
to all of our customers. This next chapter is a continuation of our
journey of service and innovation.”
“Verizon is a strong, trusted brand that plays a critical role
in people's lives, but most of what we do is often invisible and
behind the scenes. We want to make the invisible, visible,” says
Leslie Berland, Verizon Chief Marketing Officer. “The new logo,
design system and creative approach pulls inspiration from the
company's heritage while infusing the energy, vibrancy, and
experience of life powered by everything Verizon offers.”
These bold moves are a continuation of how the company is
building for customers’ needs. New offerings and benefits now
available to Verizon customers include:
- myHome: Home internet and entertainment made
simple. A year ago, Verizon introduced the industry’s most
customizable mobile plan with myPlan, which continues to be
upgraded with new exclusive offerings based on customer feedback.
Now, all Verizon Home Internet customers can also benefit from
choice, flexibility and value with the launch of myHome: a one-stop
shop for internet, entertainment and connected home offerings.
Choose content perks from top streaming services for just
$10/month. That means great value on Netflix & Max (with ads),
Disney Bundle (including Disney+, Hulu, and ESPN+), YouTube
Premium, and Walmart+ membership with an included Paramount+
subscription. Get Apple One and Apple Music Family coming later
this summer. With fast, reliable home internet coverage, guaranteed
pricing for up to 4 years, no hidden fees, no equipment charges and
major savings on the entertainment customers love, myHome brings
customers the choice, flexibility, value and most of all,
simplicity. Learn more about myHome.
- Our best-yet guaranteed trade-in program:
Starting today, Verizon is taking our industry-leading any model,
any condition, smartphone trade-in program to the next level,
expanding eligibility across all of our myPlan unlimited
tiers.1 Cracked screen? Battery that won’t hold a
charge? Vintage, but not in a good way? Trade it in and get
guaranteed value - no questions asked. Simply put, smartphones from
top brands are worth more at Verizon than ever before. And, Verizon
is the only carrier making that promise. Learn more about the
guaranteed trade-in program.
- Verizon Access: Verizon is launching a premium
access program, with incredible pre-sales, free giveaways, and
highly sought-after events – no strings attached, simply for being
a Verizon customer. This includes thousands of tickets to concerts
and music festivals through pre-sales, ticket giveaways and select
seats, kicking off on June 27 with pre-sale access to Jelly Roll’s
upcoming tour; tickets to Copa America matches; access to every
game this NFL season for all 32 teams, including Kickoff in Brazil;
passes to red carpet movie premieres; and more. Learn more about
Verizon Access.
- Verizon Business Complete: Verizon Business
just introduced an end-to-end smartphone management solution that
grants customers peace of mind on everything from shipping and
setup to replacement and recycling. This allows customers
flexibility on how they procure and provision devices for their
business. And Verizon is the only U.S. carrier currently offering
it. Read more about Verizon Business Complete.
As customer offerings expand, the brand will begin showing up in
a new way for consumers and business customers, both nationally and
internationally. The company is introducing a new logo: a red V
with a yellow glow, which anchors in the Verizon name - Veritas
(truth) and Horizon (the future of possibility). The refreshed
design system reflects that energy with new color palettes,
photography, and new TV and digital formats that reflect the way
people live, work and play. These changes will roll out across
marketing, digital properties, including the website and apps, and
in retail stores in the coming years. This supports the momentum in
the business while staying within current investments.
To announce the brand evolution, the company released a new TV
spot that harkens back to its iconic “Can You Hear Me Now?”
campaign. The film stars a real Verizon network engineer as the
“test man,” and bridges from the company’s roots to how it shows up
in people’s lives today. Verizon is also introducing new
advertising campaigns for myHome, the best phone trade-in offer,
and Spanish-language content partner ViX, where customers can catch
all the Copa America matches.
To learn more about today’s announcement, visit
Verizon.com/refresh. For all of Verizon’s new offerings and
benefits, visit verizon.com.
1 Guaranteed Trade In Program: Eligible on
any Apple, Samsung and Google models, any condition. Trade-in
guaranteed value varies by myPlan tier, up to $830 on Ultimate
Unlimited with trade-in/promo credit applied over 36 mos; promo
credit ends if eligibility req’s are not longer met. For existing
customer upgrades, phone must be active for 60 days prior to trade
in. Trade-in terms apply.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and
empowers how its millions of customers live, work and play,
delivering on their demand for mobility, reliable network
connectivity and security. Headquartered in New York City, serving
countries worldwide and nearly all of the Fortune 500, Verizon
generated revenues of $134.0 billion in 2023. Verizon’s world-class
team never stops innovating to meet customers where they are today
and equip them for the needs of tomorrow. For more, visit
verizon.com or find a retail location at verizon.com/stores.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
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Media contact: Katrina
Cabrerakatrina.cabrera@verizon.com
Elizabeth Angleyelizabeth.angley@verizon.com
Verizon Communications (NYSE:VZ)
過去 株価チャート
から 8 2024 まで 9 2024
Verizon Communications (NYSE:VZ)
過去 株価チャート
から 9 2023 まで 9 2024