- Nearly 75% intend to use social media to raise visibility
for skilled careers
- More than 50% are interested in creating social content
showcasing themselves at work to encourage others to join their
trade
- Social stigma and lack of parental support cited as barriers
to entering careers in skilled labor
- To help inspire the next generation of tradespeople to enter
the trades, DEWALT is encouraging current and future tradespeople
to promote their trade on social media utilizing a variety of free
downloadable digital banners provided by the Company, using the
hashtag #TradeProud on their posts and tag DEWALT.
LYON,
France, Sept. 9, 2024 /PRNewswire/ -- A recent
global survey of young trade professionals found that their strong
passion for their trade was significantly influenced by social
media despite encountering social stigmas surrounding their career
choices. The survey, conducted by DEWALT and WorldSkills
International, polled young professionals across 69 countries and
regions who are competing at WorldSkills Competition 2024 about
their motivations, inspirations, and passions to better understand
the new generation entering the skilled trades.
Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/stanley-black-and-decker/9238154-dewalt-worldskills-international-global-survey-of-young-trade-professionals
"At DEWALT, we recognize that the trades are critical
contributors to the economy," said Chris
Nelson, Chief Operating Officer at Stanley Black &
Decker. "We know that if we want to continue to advocate for these
essential career paths, we must understand the next generation's
aspirations, motivations, and challenges. This data will be vital
to those efforts, particularly our Grow the Trades program, which
funds vocational training and reskilling programs in construction
and manufacturing to support the tradespeople of the future."
According to the survey, young trades professionals still face
significant barriers despite their enthusiasm for skilled
trades.
- Almost half (42%) identified the persistent social stigma
surrounding these professions as a major obstacle, while more than
a third (35%) pointed to a lack of parental support.
However, social media is emerging as a powerful tool for
changing these perceptions.
- Three-quarters (75%) expressed a desire to use online platforms
to raise awareness and visibility for skilled careers, indicating a
growing recognition of its potential to inspire others to view
skilled trades as a fulfilling and rewarding career path.
The survey results also underscore the deep passion young
professionals have for their trades and their eagerness to share
this enthusiasm. This drive is further complemented by a strong
sense of independence and altruism among younger generations. These
findings reveal that the younger generation's passion for skilled
trades is rooted not only in personal fulfillment but also in a
broader ambition to contribute meaningfully and drive positive
change.
- Almost half (44%) acknowledged social media played a role in
inspiring their career choices and more than half of that cohort
were inspired by a specific influencer or brand.
- Nearly 70% reported their primary motivation for choosing a
specific skill was the desire to work with their hands. Forty-four
percent cited the desire to make a positive impact on the global
community, while 42% noted a willingness to start their own
business.
- Forty-five percent cited the cost-effectiveness of vocational
education and training as a top factor in choosing it over college,
while 53% cited the earning potential of a skill-based career.
"The findings from our survey highlight that to connect with
young people, we need to be innovative and creative on how we
present skilled career options," said David
Hoey, CEO, WorldSkills International. "It is essential to
create diverse role models young people can relate to, use the
power of social media to challenge outdated perceptions, and at
every turn demonstrate that skilled careers are exciting, viable,
and rewarding."
Convening Tradespeople at the World's Largest International
Skills Competition
WorldSkills International and DEWALT
engaged with 820 Competitors from the 2024 WorldSkills Competition
to gain insights into their views on skilled careers.
The 2024 WorldSkills Competition, the world's biggest
international skills competition, unites more than 1,400
competitors representing 69 countries and regions to showcase and
exchange vocational expertise. Held biennially by WorldSkills
International, this event is the pinnacle of vocational skill
competitions.
The 47th edition, which will take place in Lyon, France, 10 to 15
September 2024, aims to inspire and support young people in
their pursuit of careers in the trades, through skill development
and by transforming views on vocational education and training.
DEWALT, which has supported WorldSkills International for ten
years, is the Platinum Partner of WorldSkills Lyon 2024.
Trade Proud
To help inspire the next generation of
tradespeople, DEWALT is encouraging current and future tradespeople
to promote their trade on social media utilizing a variety of free
downloadable digital banners provided by the Company, using
the hashtag #TradeProud and tagging DEWALT.
Methodology
WorldSkills International and DEWALT
engaged with 830 Competitors from the WorldSkills Competition 2024
to gain insights into their views on skilled careers. These young
professionals, representing 69 countries and regions, are
showcasing their talents across 59 diverse trade professions.
Survey participants, aged 16 to 25 from every continent, reflect a
global passion and dedication, sharing their thoughts on industry
support, barriers, promotional ideas, and their personal
inspirations.
About DEWALT's Grow the Trades Program
DEWALT's
Grow the Trades initiative is a $30
million commitment over five years to close the skilled
trades gap in the United States,
Mexico and Europe. To date, DEWALT has awarded more than
$850,000 in scholarships. To learn
more visit: https://www.dewalt.com/growthetrades.
About DEWALT
DEWALT, a Stanley Black & Decker brand, celebrates 100 years in
business by continuing to provide our customers with total jobsite
and landscaping solutions. By applying its latest technology to the
challenges of today's skilled trades, DEWALT is leading the charge
for the jobsite of the future and pioneering the next generation of
tools, outdoor equipment and forward-looking technologies. DEWALT
products. GUARANTEED TOUGH®. For more information,
visit www.dewalt.com or follow DEWALT on Facebook,
Instagram, and LinkedIn.
About Stanley Black & Decker
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is
a worldwide leader in Tools and Outdoor, operating manufacturing
facilities globally. The Company's approximately 50,000 diverse and
high-performing employees produce innovative end-user inspired
power tools, hand tools, storage, digital jobsite solutions,
outdoor and lifestyle products, and engineered fasteners to support
the world's builders, tradespeople and DIYers. The Company's world
class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®,
STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit:
www.stanleyblackanddecker.com or follow Stanley Black & Decker
on Facebook, Instagram, LinkedIn and X.
WorldSkills International
WorldSkills is highlighting
the critical role skills play in addressing global challenges,
boosting economies and industries, and shaping the future of
work. WorldSkills Lyon 2024, 10 to 15 September, in Lyon, France, is the world's biggest
international skills competition, featuring 1,400 Competitors from
69 countries and regions. The 47th WorldSkills Competition
highlights excellence in young skilled talent, while also bringing
industry, education, and government leaders together to move skills
to the top of the global agenda. https://worldskills.org
View original
content:https://www.prnewswire.com/news-releases/nearly-half-of-young-tradespeople-say-social-media-inspired-them-to-choose-a-career-in-the-trades-according-to-survey-from-dewalt-and-worldskills-international-302241091.html
SOURCE DEWALT