Phunware Survey on Resort Guest Digital Experiences Highlights Connection Between Mobile App Integration and Guest Satisfaction
2024年11月21日 - 10:31PM
Phunware, Inc. (“Phunware” or the “Company”) (NASDAQ: PHUN), a
leader in enterprise cloud solutions for mobile applications,
released The Essential Guide to Resort Guest Digital Experience.
The guide is based on a survey, conducted by
Phunware, of 780 U.S. travelers from August to September 2024 to
better understand resort guest expectations, behaviors and
preferences using mobile apps while traveling.
“As digital technology levels the boundaries
between physical and digital experiences, resort guests
increasingly seek seamless, intuitive, and personalized
interactions throughout their stay,” said Jeremy Kidd, General
Manager, Phunware Software. “In today’s competitive hospitality
industry, understanding resort guest values, preferences, and
motivations regarding digital services has become crucial to
delivering exceptional resort experiences.”
The Phunware guide explores the boundaries
between physical and digital experiences and guest expectations of
interactions at resorts. The survey findings suggest that, from
mobile check-ins and digital room keys to personalized
recommendations and instant service requests, resort guests now
expect the same high level of convenience and efficiency of mobile
and related digital services that they do in other aspects of their
daily lives.
The following are some of the key findings of
the survey:
- 77% of guests expected high
personal data protection.
- 83% of guests indicated that they
were likely to provide feedback using a mobile app after
participating in a resort activity or service.
- 65% of guests said mobile app
engagement enhances their views of the ‘resort’s commitment to the
guest experience.’
- 82% of guests indicated that using
a resort’s mobile app would ‘improve their overall
experience.’
- 95% of guests supported the notion
that resorts should offer ‘real-time updates on activity and
service availability.’
- Guests rated ‘ease of booking’ and
‘booking convenience’ as top drivers, 64% and 56%, respectively, in
their decision-making to utilize ancillary resort services.
- 74% of guests indicated that they
would likely use a retailer's app when shopping, underscoring the
importance of mobile engagement in hospitality.
Phunware believes these findings are indicative
of significant opportunities for brands to address hospitality
guest digital preferences and build positive impressions with those
guests through mobile app interactions, regardless of their prior
digital engagements.
Methodology Note: the guide is based on a
Phunware survey of a representative sample of 780 U.S. travelers
with data collection from August to September 2024.
The full guide can be found here.
About Phunware
Phunware, Inc. (NASDAQ: PHUN) is an enterprise
software company specializing in mobile app solutions with
integrated intelligent capabilities. We provide businesses with the
tools to create, implement, and manage custom mobile applications,
analytics, digital advertising, and location-based services.
Phunware is transforming mobile engagement by delivering scalable,
personalized, and data-driven mobile app experiences.
Phunware’s mission is to achieve unparalleled
connectivity and monetization through the widespread adoption of
Phunware mobile technologies, leveraging brands, consumers,
partners, digital asset holders, and market participants. Phunware
is poised to expand its software products and services audience
through its new Generative AI platform, utilize and monetize its
patents and other intellectual property, and reintroduce its
digital asset ecosystem for existing holders and new market
participants.
For more information on Phunware, please visit www.phunware.com.
To better understand and leverage generative AI and Phunware’s
mobile app technologies,
visit ai.phunware.com
Safe Harbor / Forward-Looking Statements
This press release includes forward-looking
statements. All statements other than statements of historical
facts contained in this press release, including statements
regarding our future results of operations and financial position,
business strategy and plans, and our objectives for future
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to identify forward-looking statements. For example, Phunware is
using forward-looking statements when it discusses the adoption and
impact of emerging technologies and their use across mobile
engagement platforms.
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Investor Relations Contact:
Chris Tyson, Executive Vice PresidentMZ Group - MZ North
America949-491-8235 PHUN@mzgroup.uswww.mzgroup.us
Phunware Media Contact:
Joe McGurk, Managing Director917-259-6895PHUN@mzgroup.us
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