Newell Brands Makes Pivotal Commitment
to Sustainability through Kidsy's Recommerce Platform
CHICAGO, Oct. 9, 2024
/PRNewswire/ -- Newell Brands (NASDAQ: NWL), a global leader
in consumer goods and home to iconic baby brands like
Graco® and Baby Jogger®, is partnering with Kidsy, a
leading recommerce platform for children's products at a discount,
to support sustainability efforts by keeping customer returns and
overstock items out of landfills. Now, customers can find products
from Graco® and Baby Jogger® on Kidsy—such as open-box or
overstock—where they will be resold to families at reduced
prices.
This initiative marks a significant step for Newell Brands in
embracing recommerce as part of its sustainability strategy.
Through this partnership, items that would otherwise contribute to
landfill waste will now have a second life, extending the product
lifecycle and reducing environmental impact.
"We're honored to partner with Newell Brands, a legacy name in
the baby product space, to promote sustainability through Kidsy,"
says Shraysi Tandon, Co-founder and CEO of Kidsy. "Consumers today
deeply care about supporting brands that are mission-driven. We are
excited to work with the Newell team to innovate within retail, and
build a world where commerce and recommerce can thrive
symbiotically."
This effort underscores Newell's commitment to minimizing waste
and leaning into sustainability practices across all areas of the
business.
"As one of the largest baby brands in the world, we recognize
the importance of lowering our carbon footprint and forging
innovative partnerships that enable us to achieve that. This
partnership with Kidsy allows us to integrate sustainable
practices, reducing environmental impact while maintaining the
highest standards of safety and quality," said Michael Rohrer, Director of Global Quality
Assurance at Newell Brands.
The products available through Kidsy will include a range of
customer returns and open-box Graco® and Baby
Jogger® items, from strollers and car seats to swings,
playards and high chairs, that have undergone a vetted, quality
control process.
This partnership reflects a broader trend in consumer demand for
sustainable, eco-friendly solutions. According to recent industry
data, 45% of parents under 40 now consider a product's
environmental impact when making purchasing decisions (The Toy
Association).
Consumers interested in affordable, sustainable children and
baby gear can visit Kidsy.co to browse the growing selection
of Newell Brands products and other leading brands added. Through
Kidsy, parents can reduce waste, save money, and help protect the
planet for future generations.
About Kidsy
Kidsy is a break-out recommerce platform
dedicated to keeping merchandise out of landfills by bringing
discounted baby and kids products to consumers. With a focus on
sustainability, Kidsy helps parents access high-quality, new
open-box or gently used baby products and toys at a fraction of the
original price, reducing waste and promoting eco-friendly
living.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Graco®, Baby Jogger®, Rubbermaid,
Sharpie, Coleman, and Yankee Candle. Newell Brands is committed to
delivering innovation, quality, and value to its consumers, and
strives to reduce its environmental footprint across all its
operations.
For media inquiries, please contact:
Claire DeMarco
press@kidsy.co
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SOURCE Kidsy