New deal follows recent launch of Highway
Thru Hell YouTube channel
Great Pacific Media (“GPM”), a Thunderbird Entertainment
Group Inc. (TSXV: TBRD, OTCQX:THBRF) (“Thunderbird” or the
“Company”) company, is pleased to announce that Banijay Rights, the
global distribution arm of content powerhouse Banijay
Entertainment, has acquired segment rights to GPM’s long-running
hit docuseries Highway Thru Hell.
Banijay Rights, the longtime distributor of Highway Thru Hell
internationally, now holds the rights to license, distribute,
publish and broadcast short-form segments and stories excerpted
from the series, which is currently in pre-production on its 14th
season.
An official Highway Thru Hell YouTube channel
(@HighwayThruHellTV), created and managed by Banijay Rights,
launched in August. Additionally, Banijay Rights now publishes
segments on social media platforms, including Highway Thru Hell’s
Official Show Page on Facebook.
Highway Thru Hell debuted on Bell Media’s Discovery in 2012 and
instantly became a hit, with its depiction of the harrowing,
real-life challenges faced by tow operators and rescue crews tasked
with keeping North America’s most important trade routes open, no
matter what. Counting 13 seasons and more than 200 episodes
produced, the series is currently available on platforms across 180
territories. Additionally, Banijay Rights launched a dedicated
Highway Thru Hell FAST channel earlier this year, which is now
available in the U.K. and Australia.
“Banijay Rights has been an amazing partner in expanding the
international reach of Highway Thru Hell,” said David Way, CEO of
Great Pacific Media. “We could not be happier to have their team
leading the expansion of the series online.”
Thunderbird President of Global Distribution, Richard Goldsmith,
added: “Highway Thru Hell continues to engage and attract new
audiences around the world. The official YouTube channel and an
increased presence across social platforms will only strengthen the
series and its brand.”
Shaun Keeble, VP Digital, Banijay Rights, added: “We are
delighted to sign this new rights deal and launch the Highway Thru
Hell YouTube channel, following this year’s successful rollout of
the dedicated FAST channel. Combined with increased presence on
social media we will continue to reach and attract further
audiences to this renowned series.”
ABOUT GREAT PACIFIC MEDIA Great Pacific Media programs
are seen in more than 180 territories, and the Thunderbird company
specializes in the financing, development, production and
co-production of factual, documentary, and reality television, with
a growing slate of scripted projects that include Syfy series
Reginald the Vampire and feature films Boot Camp and Sidelined: The
QB and Me. Additional productions at Great Pacific Media include
the highly rated Discovery Canada series Highway Thru Hell, new
series Rocky Mountain Wreckers (The Weather Channel, Discovery
Canada) and Timber Titans (Discovery Canada), with new seasons of
Deadman’s Curse (The History Channel, Hulu) and Wild Rose Vets
(produced in association with Wapanatahk Media for APTN, Blue Ant
Media) on the way. www.greatpacifictv.com
ABOUT THUNDERBIRD ENTERTAINMENT GROUP Thunderbird
Entertainment Group is a global award-winning, full-service
multiplatform production, distribution and rights management
company, headquartered in Vancouver, with additional offices in Los
Angeles and Ottawa. Thunderbird creates award-winning scripted,
unscripted, and animated programming for the world’s leading
digital platforms, as well as Canadian and international
broadcasters. The Company develops, produces, and distributes
animated, factual, and scripted content through its various content
arms, including Thunderbird Kids and Family (Atomic Cartoons),
Thunderbird Unscripted (Great Pacific Media) and Thunderbird
Scripted. Productions under the Thunderbird umbrella include
Mermicorno: Starfall, Molly of Denali, Super Team Canada, Highway
Thru Hell, Kim’s Convenience, Boot Camp and Sidelined: The QB and
Me. Thunderbird Distribution and Thunderbird Brands manage global
media and consumer products rights, respectively, for the Company
and select third parties. Thunderbird is on Facebook, X, and
Instagram at @tbirdent. For more information, visit:
www.thunderbird.tv.
ABOUT BANIJAY RIGHTS Leading global distributor, Banijay
Rights, represents a world-class, multi-genre portfolio of 195,000
hours of standout programming. Handling the distribution for media
and entertainment powerhouse, Banijay Entertainment, the division
specialises in the exploitation of premium scripted and
non-scripted brands to broadcasters worldwide.
Representing quality, excellence and experience in the business
of linear and non-linear television and ancillary activity across
all platforms, Banijay Rights’ catalogue encompasses a host of top
titles from Banijay’s 130+ in-house labels, and a number of
third-party producers, spanning drama, comedy, entertainment,
factual, reality, family, formats and theatrical.
Delivering high-quality IP, which was born locally and travels
globally, the distributor offers the best stories told the best
way. Its landmark brands include Survivor, Big Brother, MasterChef,
Peaky Blinders, Rogue Heroes, Marie Antoinette, Temptation Island,
Grantchester, Deal or No Deal, Biggest Loser, Home and Away, Love
Triangle, Mr Bean and Black Mirror.
Built on independence, creative freedom, entrepreneurialism and
commercial acumen, Banijay Rights operates under the direction of
Chief Executive Officer, Cathy Payne.
Neither the TSX-V nor its Regulation Services Provider (as that
term is defined in the policies of the TSX-V) accepts
responsibility of the adequacy or accuracy of this release, which
has been prepared by management.
Cautionary Statement Regarding Forward-Looking
Information This news release includes statements containing
“forward-looking information” for purposes of applicable securities
laws (“forward-looking statements”). Forward-looking statements are
indicated by the use of words such as “anticipate”, “continue”,
“estimate”, “expect”, “forecast”, “may”, “will”, “plan”, “project”,
“should”, “believe”, “intend”, or similar expressions.
Forward-looking statements in this document include, but are not
limited to, statements with respect to the intellectual property of
the Company, plans to continue building out Company’s operations
with original series, the continued production of Highway Thru
Hell, the availability of and access to Highway Thru Hell on
YouTube, Facebook or any other platform, and the performance,
results, viewership and outcomes related to this title.
Forward-looking statements are necessarily based on a number of
estimates and assumptions that, while considered reasonable, are
subject to known and unknown risks, uncertainties and other factors
which may cause actual results and future events to differ
materially from those expressed or implied by such forward-looking
statements. Such factors include, but are not limited to: general
business, economic and social uncertainties; legislative,
environmental and other judicial, regulatory, political and
competitive developments; product capability and acceptance; and
other factors set out in the “Risks and Uncertainty” section of the
Company’s management discussion and analysis for the period ended
March 31, 2024. The foregoing is not an exhaustive list. Additional
risks and uncertainties not presently known to Thunderbird or that
management believes to be less significant may also adversely
affect the Company and the assumptions and estimates relied upon in
connection with making the forward-looking statements contemplated
herein.
The forward-looking statements contained in this news release
represent the Company’s views as of the date hereof and as such
statements should not be relied upon as representing our views as
of any date subsequent to the date of this news release. The
Company undertakes no obligation to update publicly or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, unless so required by applicable
securities laws.
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version on businesswire.com: https://www.businesswire.com/news/home/20241007515374/en/
Media Relations Contacts:
Thunderbird/GPM Lana Castleman, Director, Marketing &
Communications Email: lcastleman@thunderbird.tv
Corporate Communications Julia Smith Finch Media Email:
Julia@finchmedia.net
Investor Relations Contact Glen Akselrod, Bristol Capital Phone:
+ 1 905.326.1888 ext 1 Email: glen@bristolir.com
Banijay Rights Claire Douglas, Communications Manager,
Banijay Rights Email: claire.douglas@banijayrights.com
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