Case IH and Ferrari to Share Spotlight at Grand Prix Events in Canada and U.S.
2006年6月8日 - 9:00PM
PRニュース・ワイアー (英語)
RACINE, Wis., June 8 /PRNewswire-FirstCall/ -- For the first time,
agricultural equipment industry leader Case IH will share the
spotlight with Ferrari at two Formula 1 racing events in North
America this summer. Ferrari team cars will feature prominent Case
IH decals during the Grand Prix of Canada in Montreal, June 25; and
the U.S. Grand Prix in Indianapolis, July 2. "This is a great
opportunity for Case IH to share the global stage with
world-renowned Ferrari," says Mario Ferla, president, Case IH.
"Both are readily identified by their powerful products and with
their signature red color, as well as for setting the standard of
excellence in their respective industries." "We are elated that
Fiat, Ferrari's majority owner, has for the first time allowed its
logo to be replaced on the Prancing Horse's Formula 1 cars. This
sends a strong message about the importance of Case IH, also a
member of Fiat Group," Ferla notes. The Formula 1 Ferrari team is
led by Michael Schumacher, the seven-time world drivers' champion,
and Felipe Massa. The Ferrari Formula 1 team has won a record 14
Constructors' Championships, including six consecutive titles
during 1999-2004. "Since the Ferrari brand and Formula 1 race team
have long traditions of distinction, it's fitting that Case IH --
with its own proud heritage -- will be a part of the 2006 racing
season," Ferla says. Case IH is a global leader in agricultural
equipment. With headquarters in the United States, Case IH has a
network of dealers and distributors that operates in over 160
countries. Case IH provides agricultural equipment systems,
flexible financial service offerings and parts and service support
for professional farming operations through a dedicated network of
professional dealers and distributors. Productivity enhancing
products include tractors; combines and harvesters; hay and forage
equipment; tillage tools; planting and seeding systems; sprayers
and applicators; and site specific farming tools. For more
information on Case IH visit us on the World Wide Web at
http://www.caseih.com/ . DATASOURCE: Case IH CONTACT: Anne Stillman
or Ellen LaRose, , or +1-262-636-4925, or Gualberto Ranieri,
+1-847-778-4162, or , all for Case IH Web site:
http://www.caseih.com/ http://www.cnh.com/
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