Northern Trust Partners with Greenlight to Help Families Achieve Greater Financial Literacy
2024年8月19日 - 11:00PM
ビジネスワイヤ(英語)
Northern Trust is partnering with Greenlight® Financial
Technology, Inc. (“Greenlight”) to better serve families and help
the next generation build healthy financial futures. Northern Trust
clients now have complimentary access to Greenlight’s award-winning
family finance app and debit card, available through the Greenlight
for Banks program.
Research conducted by the Northern Trust Institute found that 79
percent of high-net-worth families have provided their children
with access to financial education, but nearly half (48 percent)
are still concerned for the preparedness of the next generation to
manage wealth. Similarly, nationwide testing by the National
Financial Educators Council revealed that teenagers, with an
average score of 64 percent, lack the basic financial knowledge
they need to make qualified financial decisions.
“Knowledge becomes skill through practice. In addition to
families talking openly and honestly about finances, children need
hands-on money management experience to prepare them for a lifelong
journey of financial responsibility,” said Pam Lucina, Chief
Fiduciary Officer for Northern Trust. “The best way to instill the
habit of saving money and making wise spending choices is to
intentionally create teachable moments.”
Northern Trust’s partnership with Greenlight will provide
clients with more of these teachable moments, in which families can
build smart money habits together and equip the next generation to
steward wealth responsibly. Greenlight’s platform teaches children
how to earn, save, give and spend wisely – all with parental
supervision. Northern Trust clients can receive a free Greenlight
SELECT plan subscription by registering through a dedicated landing
page.
“Partnering with leading financial institutions across the
country helps Greenlight serve even more families with
best-in-class financial education,” said Matt Wolf, Senior Vice
President of Business Development at Greenlight. “Alongside
Northern Trust, we’ll be able to have a huge impact on improving
financial literacy for the next generation.”
Recently, Greenlight Co-Founder Johnson Cook appeared as a guest
on “The Road to Why,” a podcast focused on business owners hosted
by Eric Czepyha, Director of Business Services at Northern Trust.
Cook and Czepyha discussed how normalizing conversations about
finances creates an environment where children feel comfortable
asking questions and gain valuable experience.
Northern Trust Wealth Management offers holistic wealth
management services for affluent individuals and families, family
offices, foundations and endowments, and privately held businesses.
It is recognized for its innovative technology, service excellence
and depth of expertise, with $419.4 billion in assets under
management as of June 30, 2024. The Northern Trust Company is an
Equal Housing Lender. Member FDIC.
About Northern Trust
Northern Trust Corporation (Nasdaq: NTRS) is a leading provider
of wealth management, asset servicing, asset management and banking
to corporations, institutions, affluent families and individuals.
Founded in Chicago in 1889, Northern Trust has a global presence
with offices in 24 U.S. states and Washington, D.C., and across 22
locations in Canada, Europe, the Middle East and the Asia-Pacific
region. As of June 30, 2024, Northern Trust had assets under
custody/administration of US$16.6 trillion, and assets under
management of US$1.5 trillion. For more than 130 years, Northern
Trust has earned distinction as an industry leader for exceptional
service, financial expertise, integrity and innovation. Visit us on
northerntrust.com. Follow us on X (formerly Twitter) @NorthernTrust
or Northern Trust Corporation on LinkedIn.
Northern Trust Corporation, Head Office: 50 South La Salle
Street, Chicago, Illinois 60603 U.S.A., incorporated with limited
liability in the U.S. Global legal and regulatory information can
be found at https://www.northerntrust.com/terms-and-conditions.
About Greenlight
Greenlight Financial Technology is the family fintech company on
a mission to help parents raise financially-smart kids. Its
product, Greenlight, is an award-winning banking app, complete with
a debit card for kids and teens and safety features for the whole
family. Parents can automate allowance, manage chores, set flexible
spending controls, and invest for their family’s future. Kids and
teens learn to earn, save, spend wisely, give, and invest.
Together, families can also stay safe and connected with location
sharing, SOS alerts, crash detection with 911 dispatch, driving
scores, reports and real-time trip alerts.
Greenlight partners with more than 75 leading banks, credit
unions, and employers to bring its family finance solution to more
families through the Greenlight for Banks, Greenlight for Credit
Unions, and Greenlight for Work programs.
The Greenlight Debit Card is issued by Community Federal Savings
Bank, member FDIC, pursuant to license by Mastercard International.
Greenlight Investment Advisors, LLC, an SEC Registered Investment
Advisor, provides investment advisory services to its clients.
Investing involves risk and may include the loss of principal.
Greenlight is a financial technology company, not a bank. The
Greenlight app facilitates banking services through Greenlight's
bank partners. For more information, please visit:
greenlight.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240819236409/en/
Landis Cullen 312-444-3188 LC332@ntrs.com
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