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Elon Musk, billionaire entrepreneur and CEO of Tesla and SpaceX, has once again rattled the crypto market with a simple name change on his X account. This time, Musk renamed his official profile to “Kekius Maximus” and replaced his avatar with a PEPE frog dressed in antique armor holding a gaming controller. While the eccentric tech magnate has not offered an explanation, the sudden shift has fueled intense speculation. One of the biggest beneficiaries of this development is a relatively unknown memecoin, also called Kekius Maximus (KM). Notably, mere hours before Musk’s rebranding, an anonymous trader made a noteworthy purchase that led to a massive windfall. On-chain analysis firm Lookonchain (@lookonchain) reported via X: “What a lucky trader—or perhaps an insider! 9 hours ago, he spent $4,360 to buy 18.15M KM. Just one hour ago, Elon Musk changed his profile name to Kekius Maximus, sending the price of KM soaring by ~17,000%. The 18.15M KM he bought is now worth $638K!” Related Reading: Top Crypto Assets For Q1 2025: Grayscale Reveals The Best Altcoins Whether the timing was pure coincidence or something more coordinated remains an open question. As of press time, there is no indication that Musk has any direct affiliation with the token. Yet the trader’s sensational profit underscores the often-unpredictable relationship between Musk’s online antics and sudden market movements. As of press time, Kekius Maximus (KM) is trading at $0.03087, representing a staggering 12,533% increase in the past 24 hours. Its market capitalization has shot up to $30.87 million, while daily trading volume has surged to approximately $103.51 million. However, contrary to claims from some crypto media outlets, Musk’s name change has no connection to the memecoin itself, and there is no affiliation. Once again, it’s a fortunate surprise for certain crypto traders. Related Reading: Expert Reveals Top 15 Crypto Predictions For 2025 You Need To Know Remarkably, this is not the first time Musk has generated a frenzy with his name or profile changes. In the past, he has adopted monikers like Mr Tweet, Naughty Moniker, and Naughtius Maximus. In April 2023, he famously replaced the Twitter bird logo with the Dogecoin Shiba Inu dog, causing a temporary DOGE price spike. Regarding his latest adoption of the term “Kekius Maximus,” various interpretations abound within online communities. “Kek” traces its origins to World of Warcraft’s auto-translation of “LOL,” evolving into a broader internet meme. “Pepe the Frog” is similarly intertwined with “Kek,” having been adopted by assorted online subcultures over the years. The notion of “Kekistan”—a fictional internet “nation” that plays on cultural satire as a satirical response to identity politics, while the flag of Kekistan mimics a German war flag. Recently, Musk has made significant waves in German politics by expressing support for the Alternative for Germany (AFD). The mainstream media and other political parties have strongly criticized Musk’s actions, while he himself has reaffirmed his stance by agreeing to an interview with AFD leader Alice Weidel. However, whether there’s a broader context to these actions remains purely speculative. Featured image from X, chart from TradingView.com