Viamedia and Minerva Networks Partner to Simplify Cross-Platform Ad Delivery With Viamedia’s Parrot Software Technology
2024年8月19日 - 7:00PM
ビジネスワイヤ(英語)
Minerva Now Streamlines Ad Insertion for
Both Traditional and CTV FAST Formats, Simplifying Processes and
Capturing Key Impressions
Viamedia, the largest independent advertising digital and linear
rep firm in the country, today announced a strategic partnership
with Minerva Networks, a leading provider of advanced entertainment
delivery solutions. The collaboration will integrate Viamedia’s
Parrot Ad Decisioning System (ADS) into Minerva’s platforms,
significantly enhancing programmatic ad capabilities for MVPDs and
broadcasters. The partnership is poised to streamline ad insertion
and improve inventory management across both traditional and CTV
formats, offering a seamless integration that promises to redefine
advertising delivery because advertising campaigns handled by
Parrot are identical on linear and streaming channels.
Viamedia’s Parrot ADS, fully operational software, simplifies
the advertising process by allowing a single order to cover both
linear and streaming inventories, combining them into one invoice
without additional work for clients or agencies. The partnership
with Minerva will enhance this system by providing more robust
support for ad insertion on additional networks and enable seamless
transitions for sales teams to addressable platforms.
“Minerva is a leader in Free Advertising Streaming TV (FAST) ad
delivery and content navigation, together we’re elevating the
capabilities of Parrot ADS to fundamentally transform the
advertising landscape,” said David Solomon, CEO of Viamedia. “This
collaboration propels us to the forefront of industry innovation,
dramatically boosting efficiency and creating expansive revenue
opportunities. This signals a new benchmark for service excellence
in programmatic TV advertising. It’s a significant leap forward,
affirming our commitment to driving the future of advertising
technology.”
CDE Lightband, a municipal power and broadband provider in
Clarksville, TN has a 17-year partnership with both Minerva and
Viamedia. CDE Lightband has both traditional and streaming video
services and recently worked with Viamedia and Minerva in the
testing and launch of the Parrot ADS solution. “Viamedia’s Parrot
ADS solution, fully integrated with our Minerva-powered Cloud TV
services, will allow us to transform how we manage and deliver
advertisements,” said Christy Batts, Chief Broadband Officer, at
CDE Lightband. “We anticipate this turnkey service will enhance our
operational efficiency and generate incremental revenue by
delivering more relevant and valuable ad impressions.”
About Viamedia
Viamedia is the nation’s largest independent champion for video
service providers’ advertising needs for digital and linear
television. The company places over 1 million ads daily in more
than 130 zones in 28 states across 60+ markets nationwide,
aggregating all types of TV audiences and providing a single point
of sale to more than 6,000 local, regional, and national
advertisers. It provides a comprehensive portfolio of audience and
impression-based local video cross-media/cross-platform advertising
solutions that bridge the gap between linear TV and digital
programmatic advertising.
Viamedia offers a complementary suite of impression-based
digital products for streaming, mobile, display, email, search,
social and more. Headquartered in Lexington, Kentucky, the
company’s success is built on its people, processes and proprietary
software. For more information, please visit
https://viamediatv.com.
About Minerva Networks
Minerva Networks is a leading provider of advanced entertainment
delivery solutions. With a commitment to innovation and excellence,
Minerva empowers service providers worldwide to offer
state-of-the-art digital entertainment services to their
subscribers. For more information on FAST+, visit
https://www.minervanetworks.com/.
About CDE Lightband
CDE Lightband, the municipal electric and broadband provider for
the City of Clarksville, offers electric, internet, video and voice
services to customers within the city limits. CDE Lightband serves
over 82,000 metered homes and businesses with electric service and
nearing 30,000 customers with broadband services over our Fiber to
the Premise Network.
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Andrew Laszacs Bob Gold & Associates 310-320-2010
viamedia@bobgoldpr.com