Softchoice has been named Cisco Canada’s Commercial Impact Partner of the Year at Cisco Partner Summit 2024. Cisco Partner Awards recognize top-performing partners demonstrating service excellence and innovation in delivering solutions that help customers succeed.

Selected by a committee of executives representing Cisco’s Global and Regional Partner Sales Organizations, the Commercial Impact Partner of the Year recognizes Softchoice as a top-performing partner for commercial customers across Canada.

"Cisco and Softchoice have a longstanding partnership, empowering customers with innovative cloud, workplace, and security solutions. We’re thrilled to be recognized as Cisco Canada’s Commercial Impact Partner of the Year, which highlights Softchoice as a market leader in helping customers to maximize the value of Cisco solutions and technologies,” said Chris Woodin, Senior Vice President, Solutions and Alliances at Softchoice. “As one of Cisco Canada’s largest commercial partners, we look forward to continuing this momentum and helping our shared customers thrive in a rapidly evolving digital landscape.”

“The theme at Partner Summit 2024 is ‘Forward as One’ and winners of the Geo Awards are fantastic examples of how we partner to achieve shared success in various regions of the world, said Rhonda Henley, Vice President, Americas Partner Organization at Cisco. “I am pleased to recognize Softchoice as the winner of the Commercial Impact Partner of the Year 2024, further underscoring their outstanding accomplishments in Canada.”

Over its 20+year partnership with Cisco, Softchoice has earned several certifications and holds both Gold Integrator and Gold Provider designations, recognizing its expertise in building, delivering and supporting Cisco solutions and managed services. Most recently, in 2023, Softchoice won Cisco Canada’s Application Resiliency Partner of the Year award for delivering exceptional customer experiences using insights from Cisco Intersight, ThousandEyes, and AppDynamics.

For more information on how Softchoice can support organizations with Cisco technology, visit https://www.softchoice.com/technology-partners/cisco

About Softchoice

Softchoice (TSX:SFTC) is a software- and cloud-focused IT solutions provider that equips organizations to be agile, innovative, and secure, and people to be engaged, connected and creative at work. We do this by delivering secure, AI-powered cloud and digital workplace solutions supported by our advanced software asset management methodology and capabilities. Through our ROI customer success framework, we create value for our customers by reducing their IT spending, optimizing their technology, and supporting business-driven innovation. We are a highly engaged, high-performing team that is welcoming, inclusive, and diverse in thought and experience, and are certified as a Great Place to Work® in Canada and the United States. To learn more about us, visit www.softchoice.com.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on X at @Cisco.

Forward-looking statements

This news release may contain forward-looking information within the meaning of applicable securities laws, which reflects Softchoice’s current expectations regarding future events, including Softchoice’s strategies, technology portfolios and industry expectations. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond the Softchoice’s control. Actual results could differ materially from those projected herein. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained in this news release is provided as of the date of this news release and Softchoice does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required under applicable securities laws.

Press Lauren Crawford Specialist, Brand and Communications lauren.crawford@softchoice.com For all press inquiries media@softchoice.com

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