The latest holiday flavor is joined by a new
holiday campaign, returning seasonal favorites, and a chance for
fans to win $1,000 for both
themselves and a charity of their choosing
AUSTIN,
Minn., Oct. 9, 2024 /PRNewswire/ -- 'Tis the
season for snacking, and the makers of the PLANTERS®
brand know a thing or two about the importance of the right mix of
snacks for enjoying a flavorful holiday with friends and loved
ones. This year, they're ushering in the start of the holiday
season with a new, limited-edition flavor – Toasted Marshmallow Hot
Chocolate Cashews, plus the return of fan-favorite holiday flavors
and a new giveback program so everyone can join in the
celebrations.
Toasted Marshmallow Hot Chocolate Cashews are the newest holiday
snack from the PLANTERS® brand that are sure to
transport taste buds with the iconically sweet essence of a snowy
winter's day. These cashews are kettle roasted with familiar
flavors of cocoa and a touch of toasted marshmallow, evoking the
essence of cozy mornings, warm mugs by the fire, and festive
memories, all in a sweet and satisfying bite.
Additionally, fan-favorite PLANTERS® flavors are back
for the 2024 holiday season including Butter Cinnamon Pecans,
Brittle Nut Medley, Holiday Nut Crunch, and Winter Spiced Mix.
In an effort to add to the holiday spirit, the makers of the
PLANTERS® brand will also be debuting a new campaign,
"Open the Magic," which begins on Nov. 1,
2024, and runs all season long. Not only is MR.
PEANUT® bringing the best holiday snacks to the party
this year, but he's also on a mission to give back during the
holidays. Fans can join MR. PEANUT® by visiting
plantersopenthemagic.com for a chance to win $1,000 for themselves and another $1,000 for a charity of their choice to help
share some extra holiday magic this season.
"Here at the PLANTERS® brand, we pride ourselves on
creating quality snacking products to be shared with others,
especially during the holidays," said Shannon Kelly Fike, brand manager for the
PLANTERS® brand. "We're excited for fans to try the new
Toasted Marshmallow Hot Chocolate Cashews as they reacquaint
themselves with the warm, inviting flavors of the winter months. We
are also wishing snack-lovers luck as they 'Open the Magic' on this
holiday season! Enter now for a chance to win a cash prize, not
only yourself, but for others, as well. It's a win-win!"
PLANTERS® Toasted Marshmallow Hot Chocolate Cashews
come in 5.5-ounce stand-up bags for $4.99 (MSRP) and are now available nationwide.
Fans can find all PLANTERS® brand holiday products by
using the store locator at Planters.com or by shopping online at
Amazon.com.
To learn more about how to enter the PLANTERS® brand
season of giving sweepstakes, visit plantersopenthemagic.com. Rules
and regulations may apply.
For more information about PLANTERS®, MR.
PEANUT®, and all the limited-edition flavor offerings,
visit Planters.com.
About the PLANTERS® Brand
Founded in 1906
in Wilkes-Barre, Pennsylvania, the
PLANTERS® brand has been the ultimate snacking solution
for consumers for over a century with a vast portfolio of peanuts,
snackable nut mixes, seeds, and so much more. No matter what you're
craving — salted, unsalted, dry roasted, honey roasted, whole nuts,
half nuts, peanuts— PLANTERS® products have you covered.
The PLANTERS® brand, which has been owned by Hormel
Foods Corporation (NYSE: HRL) since 2021, is also home to the
beloved MR. PEANUT® character, who is currently touring
the salty streets of America in his world-famous NUTmobile. Fans of
the PLANTERS® brand can request the world's largest
peanut on wheels by submitting a request at plantersnutmobile.com.
For more information on all PLANTERS® products, visit
planters.com.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in
Austin, Minnesota, is a global
branded food company with over $12
billion in annual revenue across more than 80 countries
worldwide. Its brand s include PLANTERS®,
SKIPPY®, SPAM®, HORMEL® NATURAL
CHOICE®, APPLEGATE®, JUSTIN'S®,
WHOLLY®, HORMEL® BLACK LABEL®,
COLUMBUS®, JENNIE-O® and more than 30 other
beloved brands. The company is a member of the S&P 500 Index
and the S&P 500 Dividend Aristocrats, was named one of the best
companies to work for by U.S. News & World Report, one of
America's most responsible companies by Newsweek, recognized by
TIME magazine as one of the World's Best Companies, received a
perfect score of 100 on the 2023–24 Corporate Equality Index and
has received numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
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SOURCE PLANTERS Brand