The first-ever "Gatorade x DJ Khaled" capsule
collaboration released via Gatorade iD signals the next phase of
the brand's digital transformation
CHICAGO, Jan. 31,
2024 /PRNewswire/ -- Today, Gatorade ushers in a
new digital era with the official launch of their free and
personalized membership platform, Gatorade iD. To coincide with the
launch of the platform, Gatorade has partnered with DJ Khaled to
release the "Gatorade x DJ Khaled" capsule collaboration. The
collaboration is the first in a series of Gatorade iD drops and
will be available exclusively for purchase for Gatorade iD members
on Gatorade.com starting Thursday, February
8 at 10:00 a.m. ET for
$140.
The "Gatorade x DJ Khaled" capsule collaboration will include a
DJ Khaled-personalized Gx Bottle and towel, along with a
Jordan Brand hoodie sweatshirt.
- Gx Bottle: Features a unique design to celebrate the
vibrancy of DJ Khaled's hometown of Miami, FL.
- Towel: Design brings DJ Khaled's unique "We the Best"
energy to the iconic Gatorade towel seen on the sidelines and used
by professional athletes all over the world.
- Jordan Brand Hoodie: Fleece pullover hoodie, made from
heavyweight French terry merges the three iconic brands of
Gatorade, We The Best and Jordan
Brand.
"I've loved Gatorade since I was a kid and to this day, I have
it in the studio with me to fuel my creativity," said DJ Khaled.
"I'm so blessed they gave me the keys to create this legendary
capsule. Gatorade, We The Best and Jordan
Brand...we all icons and this is just proof!"
Gatorade believes that every athlete's journey is
unique. Leaning into data, athlete insights and digital
innovations, Gatorade iD is a free membership platform with
exclusive benefits and an all-access pass to personalized
equipment, limited edition drops, discounts, and free shipping on
any purchase. Consumers can sign up for Gatorade iD on
Gatorade.com now to fuel their own expression with
personalized equipment and can get access to limited edition drops.
Using Gatorade iD, users can upload their team logo, use one of 30
pre-loaded mascots and select from over 10 different colors and
patterns to create their very own personalized bottle.
"Since debuting the Gx platform in 2015, innovations have fueled
the brand's evolution from a sports drink to a fully connected
performance and wellness ecosystem. More recently, Gx Collabs first
gave Gatorade roster athletes a chance to use Gx bottles as blank
canvases for self-expression. We are excited to bring a
personalization capability that was once only available to pro
athletes to every athlete worldwide. In the future, Gatorade iD
will add rewards and broader personalization to become each
athlete's curated corner of the Gatorade universe," said Gatorade
Chief Brand Officer, Anuj Bhasin. "DJ Khaled sits at the intersection
of sport, music, entertainment and now, Gatorade culture. We're
extremely excited to partner with him on the launch of Gatorade
iD."
This is just the start – throughout 2024 and beyond, Gatorade iD
members will have even more expansive personalization options and
access to limited edition drops, plus additional discounts, rewards
and ways to earn points with every purchase on Gatorade.com and in
store. As the platform evolves to become a curated corner of the
Gatorade universe, follow @Gatorade and visit
www.Gatorade.com to stay up to date with the latest
information and news on future Gatorade iD collaborations.
About The Gatorade Portfolio
The Gatorade
Portfolio, a division of PepsiCo (NASDAQ: PEP), is a
connected performance and wellness ecosystem built to fuel all
athletes and exercisers. Bringing together Gatorade, Fast Twitch,
Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most
complete offering in the category today, with a broad range of
personalized solutions at every stage of the athlete journey.
This integrated system of brands is built on Gatorade's 57-year
history of studying athletes and is fueling the future of athletic
performance and wellness by delivering solutions across hydration,
protein, energy and all-day nutrition to fuel consumers, no matter
how or why they sweat. For more information and a full list of
product offerings, please visit
www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos,
Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker,
and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1
billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE The Gatorade Company