PepsiCo Inc (PEP)

🥤 1. $PEP vs $BYND — PepsiCo and Beyond Meat
🧩 Business Focus
PepsiCo — beverages, snacks, sports drinks, energy drinks, and global CPG brands.

Beyond Meat — plant-based protein foods and plant-based beverages.

🏭 Product Categories
PEP: Soda, water, sports drinks, energy drinks, chips, oats.

BYND: Burgers, sausages, grounds, chicken-style products, plant-based drinks.

🥤 Beverage Comparison
PEP: Broad beverage portfolio across carbonated, functional, hydration, and energy categories.

BYND: Plant-based, protein-oriented beverages aligned with health and sustainability.

🌍 Geographic Reach
PEP: Distributed in 200+ countries.

BYND: Distributed in North America, Europe, and Asia.

🛒 Distribution
PEP: Direct store delivery, bottling partners, global retail networks.

BYND: Grocery retail, club stores, restaurants, international retail partners.

📦 Business Model
PEP: Multi-category, multi-brand global CPG.

BYND: Protein-innovation and plant-based beverage company.

$PEP vs $BYND https://www.foodnetwork.com/fn-dish/news/i-tried-beyond-immerse-protein-drinks

Future Harvest: The European program tackling the decline in generational renewal in farmingMay 28, 2026 9:00 AM
PR Newswire (US) Backed by the PepsiCo Foundation, the program will reach 900 young farmers in 2026. The program will be implemented in Spain, the Netherlands, France, Türkiye, and Poland, responding to Europe's aging farming populationBRUSSELS, May 28, 2026 /PRNewswire/ -- EIT Food and the PepsiCo Foundation today announced the launch of Future Harvest, a new European program designed to support young and next-generation farmers as they build viable, resilient, and future-ready farming operations. EIT Food is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union. Across Europe, the farming population is aging rapidly. Only around 11% of farm managers are under the age of 40, according to European Commission and Eurostat data, while farmers face mounting pressures from climate change, rising input costs, and market volatility. These challenges are particularly acute for small- and medium-sized farms, putting rural livelihoods and long-term food security at risk.Future Harvest responds directly to this challenge by investing in the next generation of agriculture. Operating across France, Spain, the Netherlands, Poland, and Türkiye, the program will reach around 900 young and next-generation farmers during 2026, equipping them with practical skills, access to innovation, and stronger support networks to help them succeed in a rapidly changing food system.Without targeted support, the generational gap in agriculture threatens the capacity of Europe's food system to adapt to climate and economic uncertainties. Future Harvest is designed to help address this gap by equipping farmers who are already managing or transitioning family farms with the skills, tools, and networks needed to strengthen viability and resilience.Funded by the PepsiCo Foundation and implemented by EIT Food in collaboration with local partners, Future Harvest combines online learning with hands-on, farm-based experiences. The program brings together regenerative and climate-resilient farming practices, digital tools and agritech insights, and business and financial skills, helping farmers translate knowledge into action on their own farms.Participants will follow a customized learning pathway covering sustainable farming methods, farm business management, entrepreneurship, and leadership. Through the Future Harvest FarmHub, they will also take part in farm clinics, field visits, peer exchange, and mentoring, connecting directly with innovation ecosystems and practical expertise.By supporting young farmers to test new approaches, strengthen the resilience of their businesses, and apply innovations in real-world settings, Future Harvest aims to contribute to a more resilient, sustainable, and economically viable food system. This program builds on EIT Food's extensive experience engaging farmers, startups, and innovators across Europe and reflects the PepsiCo Foundation's goal of strengthening sustainable food systems and expanding economic opportunities in communities around the world.Monica Bauer, Senior Vice President, Global Social Impact, PepsiCo, and President, PepsiCo Foundation, said: "As a food and beverage company, PepsiCo's connection to agriculture is fundamental. The ingredients in PepsiCo's products start with farmers and farming families who are facing growing pressure, from rising costs to climate uncertainty. Through the PepsiCo Foundation, we aim to support initiatives like Future Harvest that are rooted in local realities and delivered with trusted partners, helping farming communities build resilience and opportunity over time."While Future Harvest is built on a shared European framework, the program is delivered locally and adapted in each participating country to reflect national farming contexts and challenges.Richard Zaltman, CEO of EIT Food, said: "Europe's farming future depends on whether the next generation sees agriculture as a place to build, innovate, and lead. That is why we are teaming up with the PepsiCo Foundation: to give young farmers the skills, confidence, and networks to regenerate the land, strengthen their businesses, and shape a more resilient food system. Future Harvest is part of EIT Food's broader commitment to building a more resilient agriculture sector across Europe."Future Harvest will run from June to December, with participation opportunities opening in 2026 for young and next-generation farmers across participating countries. Information on eligibility criteria and application timelines will be published via EIT Food and program partners.About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo, works to support positive change for people and the planet by expanding access to essential resources that help meet immediate needs and unlock pathways to opportunity. Guided by PepsiCo Positive (pep+), our philanthropic investments focus on four key areas: food access, safe water access, farming, and workforce development. Through collaboration with nonprofits, community organizations and global partners, the Foundation works to strengthen food systems, support farmers, expand access to nutritious food and safe water, and advance workforce development to build lasting economic resilience. Learn more at www.pepsicofoundation.com. Follow us on LinkedIn.  About EIT Food
EIT Food is growing Europe's food innovation ecosystem to build a healthy, sustainable and resilient food system. We empower innovators and entrepreneurs. We invest in ideas and talent. And we create space for science, research, industry, and policymakers to accelerate systemic change across the food sector.By mobilising the collective power of our ecosystem, we tackle Europe's most pressing food challenges - driving innovation in resilient agriculture, protein diversification, and agrifood biotech to build a sustainable future for people and the planet. EIT Food is an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union, set up in 2017 to accelerate food system innovation in Europe.We are Europe's largest food innovation ecosystem.EIT Food. Growing Innovation. www.eitfood.eu Follow us on Linkedin and YouTube.Media Contact:
Nikki Jolly
Nikki.Jolly@pepsico.com  View original content to download multimedia:https://www.prnewswire.com/news-releases/future-harvest-the-european-program-tackling-the-decline-in-generational-renewal-in-farming-302784483.htmlSOURCE PepsiCo, Inc. Original: Future Harvest: The European program tackling the decline in generational renewal in farming

PepsiCo Declares Quarterly DividendMay 6, 2026 4:20 PM
PR Newswire (US) PURCHASE, N.Y., May 6, 2026 /PRNewswire/ -- The Board of Directors of PepsiCo, Inc. (NASDAQ: PEP) today declared a quarterly dividend of $1.48 per share of PepsiCo common stock, a 4 percent increase versus the comparable year-earlier period. Today's action is consistent with PepsiCo's previously announced increase in its annualized dividend to $5.92 per share from $5.69 per share, which is expected to begin with the June 2026 payment. This dividend is payable on June 30, 2026 to shareholders of record at the close of business on June 5, 2026. PepsiCo has paid consecutive quarterly cash dividends since 1965, and 2026 marked the company's 54th consecutive annual dividend increase.  About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.Cautionary Statement
Statements in this release that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. Forward-looking statements inherently involve risks and uncertainties. For information on certain factors that could cause actual events or results to differ materially from our expectations, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. PepsiCo undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.Contact: pepsicomediarelations@pepsico.com View original content to download multimedia:https://www.prnewswire.com/news-releases/pepsico-declares-quarterly-dividend-302764461.htmlSOURCE PepsiCo, Inc. Original: PepsiCo Declares Quarterly Dividend

GATORADE ASSERTS THERE ARE NO SHORTCUTS TO GREATNESS IN NEW 'IS IT IN YOU?' GLOBAL FOOTBALL CAMPAIGNApril 23, 2026 11:00 AM
PR Newswire (US)

Headlined by Christian Pulisic, Vinícius Júnior, Julián Álvarez and Gatorade's world-class football roster, the brand's new global campaign reminds athletes to trust the sweat that builds greatnessKey TakeawaysFor decades, the GATORADE® brand – with the #1 proven electrolyte blend – has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages.As Gatorade's world-class football roster – including Christian Pulisic, Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz and Tajon Buchanan – prepares to compete, the brand is launching a new global campaign, reminding athletes to trust what has fueled their success: the sweat, the sacrifices and the science.The Gatorade Sports Science Institute (GSSI) brings 41 years of sports science expertise to national teams across multiple continents, including Brazil, Colombia and Canada – with data showing footballers lose between 1 and 2 liters of fluid per 90-minute match.The campaign will extend globally across social, digital and in-person activations – from disruptive OOH to a limited-edition global apparel collaboration.CHICAGO, April 23, 2026 /PRNewswire/ -- For decades, Gatorade has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages. As Gatorade's world-class football roster – including Christian Pulisic, Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz and Tajon Buchanan – prepares to compete, the brand is launching a new global campaign, 'Trust What's Inside.' The campaign, which marks the global reintroduction of Gatorade's 'Is It In You?' platform as the brand aims to connect with the next generation, reminds athletes to trust what has fueled their success: the sweat, the sacrifices and the science behind Gatorade's #1 proven electrolyte blend.







Kicking Off with a Campaign Film
The campaign launches with a hero film, featuring Gatorade's global football roster alongside youth athletes – putting in the sweat to perfect their craft. From Pulisic's first touch finesse to Vini Jr.'s flick over a sea of defenders and Álvarez hurdling an approaching goalkeeper without breaking stride, each moment reflects how sweat, hard work and Gatorade's science-backed formula can take you where shortcuts can't. The film features the track "Beto's Horns" by CA7RIEL & Paco Amoroso, Fred Again.., and Ezra Collective, with narration from decorated football legend Clint Dempsey."Gatorade has been with me for my entire career – from my youth days to my biggest moments on the pitch. This campaign perfectly captures what it takes to compete at the highest level: sweat, repetition and a commitment to putting in the work. There's no luck involved. I trust in the process, my preparation, and the brand that's fueled me every step of the way," said Christian Pulisic, Gatorade roster athlete.Sweating the Science
Gatorade also brings its multi-decade legacy of sports science expertise to the benches of the Brazil, Colombia and Canada national teams. In football, players can lose between 1 and 2 liters of fluid through sweat over a 90-minute match1 – and of all team sports studied, significant dehydration has been reported most consistently in football. This insight underpins Gatorade's category-leading hydration science, helping translate sweat loss data into precise fueling and hydration strategies for performance.Gatorade's product portfolio – which is scientifically designed to replace what athletes lose in sweat – is directly integrated into the training and matchday protocols of national teams across multiple continents. The Brazilian National Team recently underwent sweat testing with the Gatorade Sports Science Institute (GSSI), offering each player personalized hydration insights based on their sweat loss to help them better understand their unique performance needs."Gatorade has been there for footballers for decades, as they've poured everything they have into the beautiful game," said Mark Kirkham, Chief Marketing Officer for PepsiCo Beverages U.S. "As these world-class athletes prepare to compete, this campaign is a celebration of the unrelenting sweat they put in. No shortcuts, luck or cheat codes involved."This is just the beginning of the campaign – which will extend globally across social, digital and in-person activations in the coming months, from disruptive OOH to a limited-edition global apparel collab. Fans can follow along on Gatorade's social channels for the latest campaign news.About Gatorade
Gatorade, a division of PepsiCo (NASDAQ: PEP), has been built on more than 61 years of studying athletes and the science of sweat. Trusted by athletes at every level, from community pitches to the world's most prestigious international stages, across more than 80 countries worldwide, Gatorade's scientifically formulated range of hydration and performance products is designed to replace what athletes lose and fuel what they need to perform at their best. For more information, visit www.gatorade.com.About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.1 Barnes KA, et al. (2019). Normative Data for Sweating Rate, Sweat Sodium Concentration, and Sweat Sodium Loss in Athletes: An Update and Analysis by Sport. Journal of Sports Sciences. Gatorade Sports Science Institute.  Contact:
maya.savino@omc.com










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Original: GATORADE ASSERTS THERE ARE NO SHORTCUTS TO GREATNESS IN NEW 'IS IT IN YOU?' GLOBAL FOOTBALL CAMPAIGN

PepsiCo Deepens AI Capabilities with Google CloudApril 22, 2026 9:32 AM
PR Newswire (US)

LAS VEGAS, April 22, 2026 /PRNewswire/ -- Cloud Next '26 -- PepsiCo (NASDAQ: PEP) today announced a strategic, multi-year collaboration with Google Cloud to strengthen its digital foundation and leverage Gemini Enterprise Agent Platform to help teams move from insight to action more quickly and consistently at scale.







PepsiCo is working with Google Cloud to transform its existing IT technology ecosystem and advance the company's multi-cloud strategy. This partnership provides PepsiCo the flexibility to leverage the best available AI technology to address complex business challenges, such as supply chain management and go-to-market execution. By migrating to Google Cloud's secure, global cloud infrastructure, PepsiCo will build new digital capabilities across its global operations."As market dynamics and customer expectations evolve, PepsiCo is re-examining how we bring products to market and how we make decisions at scale," said Athina Kanioura, CEO, Latin America Foods, and chief strategy & transformation officer, PepsiCo. "Google Cloud's deep expertise in AI and engineering strengthens our best-in-class supply chain and go-to-market capabilities—giving us unprecedented speed and precision to model scenarios that were previously impossible to run. The result is faster decisions, improved frontline experiences, and a step change in how we design and operate our business."Through the collaboration, PepsiCo is using Gemini Enterprise Agent Platform to strengthen its foundational capabilities across three primary pillars:Scaling global intelligence: PepsiCo will utilize Google Cloud's infrastructure to expand its data and analytics capabilities through an AI-driven digital platform, creating a resilient foundation for global operations and digital transformation.Optimizing the value chain: By applying Gemini's advanced AI capabilities on Gemini Enterprise, PepsiCo will unlock faster, more informed decision-making – from long-term strategy to in-store execution – driving growth and productivity while improving cost efficiency.Empowering the Workforce: Capabilities from Gemini Enterprise will be embedded into AI-enabled workflows, helping PepsiCo associates reduce manual effort and surface insights faster. This shift allows employees to focus on the work that matters most while elevating the overall employee experience."PepsiCo has a long history of using data to understand consumer demand," said Thomas Kurian, CEO, Google Cloud. "With Gemini Enterprise, it is putting AI into the hands of its global workforce and empowering them with the tools to build a more resilient supply chain."  About PepsiCo  
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary drinks and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Drinks and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. About Google Cloud  
Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.



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Original: PepsiCo Deepens AI Capabilities with Google Cloud

PepsiCo Announces Webcast of Annual Meeting of ShareholdersApril 22, 2026 9:00 AM
PR Newswire (US)

PURCHASE, N.Y., April 22, 2026 /PRNewswire/ -- PepsiCo, Inc.'s (NASDAQ: PEP) virtual annual meeting of shareholders (the "Annual Meeting") will be webcast live on Wednesday, May 6, 2026 at 9 a.m. Eastern Daylight Time. The Annual Meeting will be a virtual-only meeting. The virtual meeting and live audio webcast will be accessible at http://www.virtualshareholdermeeting.com/PEP2026 or through PepsiCo's website at www.pepsico.com in the "Investors" section under " Events & Presentations."







As described in the proxy materials for the Annual Meeting previously distributed, shareholders as of the close of business on February 26, 2026, the record date, are entitled to participate in and vote at the Annual Meeting. To vote or submit questions during the virtual meeting, shareholders must enter the 16-digit control number included on the proxy card, voting instruction form, notice or email that they previously received. Online access to the audio webcast will open shortly prior to the start of the Annual Meeting. Guests without a control number may also attend the virtual meeting, but will not have the option to vote shares or ask questions.About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.Contacts:
Investors: ir@pepsico.com
Media: pepsicomediarelations@pepsico.com 



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Original: PepsiCo Announces Webcast of Annual Meeting of Shareholders

CELSIUS vs. Beyond Meat $BYND – Functional Beverage Market Comparison
Celsius Holdings $CELH continues to dominate the fast-growing functional energy drink category with a portfolio built around thermogenic performance, zero sugar formulations, and strong distribution partnerships with $PEP PepsiCo. Celsius products target fitness-oriented consumers seeking energy, metabolism support, and clean-label ingredients. CELH remains one of the highest-growth names in the beverage sector, driven by expanding shelf space, international rollout, and category-leading velocity.

Beyond Meat $BYND is exploring entry into the functional beverage space with a plant-based performance drink concept aligned with its core brand identity: clean ingredients, protein-forward formulations, and health-positioned innovation. A beverage extension would allow BYND to diversify beyond plant-based meat, tap into higher-margin CPG categories, and access a broader wellness-driven consumer base. This move positions Beyond to compete indirectly with Celsius by targeting overlapping demand for energy, recovery, and functional nutrition.

Key Comparison Points
1. Brand Positioning
CELH: Fitness-centric, energy + metabolism, lifestyle performance.

BYND: Plant-based health, protein innovation, clean-ingredient credibility.

2. Category Strength
CELH: Established leader in functional energy; strong retail velocity.

BYND: New entrant; potential upside through diversification and brand leverage.

3. Distribution
CELH: PepsiCo partnership, national retail saturation, global expansion.

BYND: Existing grocery footprint; beverage category could unlock new channels.

4. Margin Profile
CELH: High-margin beverage model with strong operating leverage.

BYND: Historically margin-compressed; beverages could improve mix.

5. Consumer Overlap
Both brands target:

health-conscious buyers

gym/fitness consumers

clean-label shoppers

younger demographics (Gen Z / Millennials)

Investor Takeaway (Algo-Friendly)
Celsius remains the category leader in functional energy, while Beyond Meat’s potential beverage launch represents a strategic attempt to diversify revenue, improve margins, and re-enter growth mode. If executed well, a BYND functional drink could position the company in a higher-velocity, higher-margin segment that overlaps with CELH’s core consumer base.

PepsiCo Surpasses Q1 Forecasts as Revenue Momentum Picks UpApril 16, 2026 8:34 AM
IH Market News
PepsiCo Inc. (NASDAQ:PEP) delivered first-quarter results on Thursday that came in ahead of analyst expectations.The company reported adjusted earnings per share of $1.61, above the consensus estimate of $1.55. Revenue reached $19.44 billion, exceeding forecasts of $18.94 billion and representing an 8.5% increase from $17.91 billion in the same period last year.Organic revenue rose 2.6%, showing an improvement compared to recent quarters. Chairman and CEO Ramon Laguarta said, “We are pleased with our first-quarter results, which featured an acceleration in both net revenue and organic revenue growth – with a notable improvement in convenient foods organic volume.” Growth was supported by effective pricing strategies and modest volume gains, with North America delivering sequential improvement across both food and beverage categories.Operating profit climbed 24% to $3.21 billion, while core operating profit increased 9% to $3.05 billion. Core operating margin edged up 10 basis points to 15.7%, helped by productivity efficiencies and favorable foreign exchange effects, though partly offset by higher operating costs. GAAP earnings per share rose 27% to $1.70, while core EPS increased 9% from $1.48 in the prior-year quarter.PepsiCo reaffirmed its fiscal 2026 outlook, projecting organic revenue growth of 2% to 4% and core EPS growth of 4% to 6% on a constant currency basis. The midpoint of the EPS guidance range, at 5%, aligns with company expectations. The group also expects currency translation to add around 1 percentage point to both reported revenue and core EPS growth.For 2026, PepsiCo plans to return approximately $8.9 billion to shareholders, including $7.9 billion in dividends and $1.0 billion in share buybacks, alongside a planned 4% increase in its dividend starting in June 2026.PepsiCo stock price

Original: PepsiCo Surpasses Q1 Forecasts as Revenue Momentum Picks Up

150 Million Americans Feel Dehydrated*. Gatorade Aims to Change How People Think About Hydration.April 16, 2026 6:00 AM
PR Newswire (US)

Built on 60 years of studying hydration and performance, Gatorade is making hydration science easier to understand with clearer guidance on packaging, new innovations, and continued steps to remove artificial colors from its product portfolio. PURCHASE, N.Y., April 16, 2026 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced a transformational new era for the Gatorade brand, expanding how its science-backed hydration expertise shows up beyond sport occasions. Built on 60 years of research studying hydration's effects on athlete performance, Gatorade remains committed to that purpose and is applying the same rigor to help people better understand and meet their hydration needs across a broader range of activities and moments. Gatorade's new era includes a refreshed product label design, and product innovations designed for more people and more occasions.  







THE PROBLEM: Hydration is widely recognized, but widely misunderstood. While 95% of Americans recognize the importance of hydration, more than 150 million still report feeling the effects of mild or moderate dehydration weekly."One of the biggest misconceptions about hydration is that it only matters for elite athletes or extreme situations," said Damian Browne, SVP of R&D, PepsiCo Beverages U.S. "In reality, mild to moderate dehydration can build gradually across the day for most people, often without realizing it, and thirst is not always a reliable signal."Hydration supports how the body functions, including temperature regulation, nutrient delivery, joint lubrication, energy, and cognitive focus. As a result, it can affect everyday life in dramatic ways that don't always look like "dehydration."At the same time, hydration has become harder to navigate. Shoppers face crowded hydration shelves filled with different marketing claims and confusing cues, making it more difficult to know what products to choose, when, and why. Without clarity, even well-intentioned consumers can struggle to hydrate effectively.WHY THIS RESTAGE: Decades of science create an opportunity to lead with clarity. "For 60 years, Gatorade has studied hydration and performance and translated those learnings into products proven to hydrate better than water alone," said Mike Del Pozzo, President, PepsiCo Beverages U.S. "What that science has shown us is simple: everyone needs hydration, and it isn't one-size-fits-all. We believe we have a responsibility to help people understand their hydration needs, not just on game day, but across everyday wellness and performance moments."Gatorade's new chapter is designed to put education and clarity at the center of the consumer experience, helping people understand hydration so they can choose products with confidence.THREE BIG CHANGES GATORADE IS MAKINGGatorade is prioritizing hydration education that helps people make better choices, product innovation designed for more occasions and more people, and new formulas that reflect today's evolving consumer preferences. The three changes for the brand are:Clearer benefit messaging on packaging to address different hydration needs. The Gatorade Advanced Hydration System, a new portfolio structure, is aimed to help consumers quickly understand how products Hydrate Better, Faster, or Longer than water.Breakthrough product innovation to serve more occasions and more people, supporting a broader range of needs, intensities and everyday moments where hydration is often overlooked. New Gatorlyte Longer Lasting will begin rolling out later this year, with national availability in 2027. It includes a first-to-market proprietary electrolyte blend. Gatorlyte Longer Lasting is designed to help the body retain fluid and stay hydrated longer than water. It will be Gatorade's highest electrolyte ready-to drink offering and was developed for activities when maintaining hydration over extended periods matters – like long travel days, demanding work shifts, or sustained physical activity.New formulas with lower sugar and no FD&C colors. Del Pozzo said, "By listening to consumers, we're learning more of what they want and don't want in their Gatorade. We're on a journey to remove artificial colors from our product portfolio while maintaining the bold Gatorade color people know and love."
Gatorade Lower Sugar, now available, contains no artificial flavors, sweeteners, or colors, and has 75% less sugar than Gatorade Thirst Quencher. Gatorade's Artificial Colors Transformation. Gatorade is actively working to remove artificial colors from Gatorade products. Later this spring, the full powder stick portfolio will remove all artificial colors. Later this fall, three of the brand's top ready-to-drink flavors in Gatorade Thirst Quencher and Gatorade Zero — Fruit Punch, Lemon Lime and Orange— will no longer contain FD&C colors, instead using colors from fruits and vegetables to retain the bold color that consumers expect from Gatorade.SPORT IS THE FOUNDATIONThis new chapter broadens where and when Gatorade shows up, but it does not change what the brand stands for, or where its credibility was built. Sport remains Gatorade's foundation, and the brand's expanded focus is a natural extension of decades of hydration science developed for athletes and validated through performance.Gatorade will continue to serve as the leader in sports hydration, while applying that same science-backed expertise to support a broader population looking to optimize their hydration.Consumers can expect to see the Advanced Hydration System and new visual identity hitting store shelves in the coming weeks.Gatorade Products For More Occasions Gatorade Functionality Applicable occasions Applicable Drinks Hydrates Better than WaterEveryday occasions like a fresh morning start or to accompany an afternoon walk. On the field of play and athletic endeavors.•  Gatorade Thirst Quencher•  Gatorade Zero•  Gatorade Lower Sugar (New)•  Gatorade and Gatorlyte powdersHydrates Faster than WaterDuring a cold/flu when maintaining hydration helps aid recovery. Physical activity in high sweat situations, like extreme sports, outdoor and high-exertion manual labor jobs. Recovering from a late night where you seek to replenish fluids fast.•  Gatorlyte Hydrates Longer than WaterLong flight where you want to avoid multiple bathroom visits. First thing in the morning to jump start your daily hydration. A sustained physical activity with minimal breaks, like soccer.•  Gatorlyte Longer Lasting (New) *Mild to moderate dehydrationAbout The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the active person's journey. This integrated system of brands is built on Gatorade's 61-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.Contact:
Maya Savino
maya.savino@omc.com










View original content to download multimedia:https://www.prnewswire.com/news-releases/150-million-americans-feel-dehydrated-gatorade-aims-to-change-how-people-think-about-hydration-302743912.htmlSOURCE The Gatorade Company

Original: 150 Million Americans Feel Dehydrated*. Gatorade Aims to Change How People Think About Hydration.

Quaker (PepsiCo) $PEP
Quaker Oats, granola bars, and oatmeal products have shown detectable glyphosate levels in multiple independent tests.
🌡️ Human Health Concerns
Multiple lines of evidence suggest glyphosate exposure may pose risks, especially with long-term or occupational exposure.

Probable carcinogen (IARC) — The International Agency for Research on Cancer classified glyphosate as “probably carcinogenic to humans” (Group 2A), citing links to non-Hodgkin lymphoma and strong evidence of genotoxicity and oxidative stress.

Endocrine disruption — Studies show glyphosate and glyphosate-based herbicides can mimic estrogen, interfere with hormone receptors, and alter reproductive development in animal models.

Liver and kidney effects — Chronic low-dose exposure in animal studies has been associated with organ damage and altered gene expression in liver and kidney tissue.

Microbiome disruption — Because glyphosate targets the shikimate pathway (present in bacteria), research suggests it may harm beneficial gut microbes, contributing to dysbiosis.

Widespread human exposure — Glyphosate has been detected in 60–80% of the general population, including children, and in urine, blood, and even breast milk.

Some regulatory bodies (like the U.S. EPA) maintain that glyphosate is unlikely to cause cancer when used as directed, but their conclusions have been challenged in court and are under ongoing review.

🌍 Environmental Dangers
Glyphosate’s environmental footprint is massive — and persistent.

Soil and water contamination — Glyphosate and its metabolite AMPA are found in soil, groundwater, and surface water worldwide, with long half-lives and high mobility.

Harm to non-target organisms

Aquatic life shows sensitivity to glyphosate and AMPA.

Soil microbes — essential for nutrient cycling — are disrupted.

Insects and other wildlife experience toxic effects.

Biodiversity loss — Overuse contributes to the decline of plant diversity and indirectly affects pollinators and other species.

Herbicide-resistant “superweeds” — Heavy glyphosate use has driven the evolution of at least 55 resistant weed species, forcing farmers into a cycle of increasing chemical use.

🧪 Scientific and Regulatory Debate
The controversy isn’t just scientific — it’s political and economic.

Regulators disagree:

IARC sees a cancer risk.

EFSA and EPA have historically downplayed carcinogenicity, though EPA’s human-health assessment was vacated by a federal court for inadequate analysis.

Industry influence — Investigations show Monsanto (now Bayer) worked for decades to shape the scientific narrative around glyphosate’s safety.

Exposure is rising — U.S. exposure increased ~500% since the introduction of Roundup-Ready GMO crops.

PepsiCo Named Official Beverage Partner of VENU’s Premium Sunset Amphitheater PortfolioMarch 18, 2026 8:07 AM
Business Wire
The new partnership brings PepsiCo’s beverage portfolio to Sunset Amphitheaters in Broken Arrow, McKinney, Houston, and El Paso with nationwide expansion planned.


Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), owner, operator, and developer of premium entertainment and hospitality destinations, today announced that PepsiCo (NASDAQ: PEP), has partnered with VENU as the Official Beverage Supplier for its expanding Sunset Amphitheater portfolio and beyond.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318606617/en/PepsiCo Named Official Beverage Partner of VENU’s Sunset Amphitheater Portfolio
Through the partnership, PepsiCo’s globally recognized beverage brands will be featured across VENU’s Sunset Amphitheaters, beginning with the Company’s developments in Broken Arrow, McKinney, Houston, and El Paso with additional amphitheaters and hospitality destinations expected to follow as VENU continues its nationwide expansion.


“PepsiCo has one of the most recognizable beverage portfolios in the world, and their decision to align with VENU says a lot about where we’re headed,” said J.W. Roth, Founder and Chief Executive Officer of VENU. “As we continue building our portfolio across the country, partnerships like this help bring our vision for an elevated fan experience to life. PepsiCo has been part of some of the most iconic moments in music and culture, and we’re proud to bring that legacy into the fan experience at our Sunset Amphitheaters.”


“At PepsiCo, we’re always looking to show up in the moments that fans care about most,” said Kyle Faulconer, Senior Vice President, Texoma Region, PepsiCo Beverages U.S. “VENU shares this vision through their growing network of memorable entertainment destinations. We’re proud to bring our beverage portfolio across VENU’s Sunset Amphitheaters to enhance the guest experience and expand our brands’ reach to artists and audiences.”


PepsiCo’s beverage portfolio, including soft drinks, waters, sports drinks, sparkling beverages and ready-to-drink coffee and tea, will be available across all participating Sunset Amphitheaters, enhancing the elevated hospitality experience for guests.


The collaboration enhances the hospitality experience across VENU’s growing network of amphitheaters and future developments, where fans enjoy elevated food and beverage offerings alongside world-class live entertainment. With products enjoyed by consumers in more than 200 countries and territories worldwide, PepsiCo brings unparalleled scale and brand recognition to the partnership. The partnership was supported by Connect Partnership Group, who assisted in facilitating the collaboration.


PepsiCo joins a growing list of brands supporting VENU’s live entertainment destinations including Troy Aikman’s EIGHT Elite Light Beer, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Ford Dealerships, Ryan LLC and VENU shareholders Niall Horan and Dierks Bentley. Together, these partnerships are helping build the foundation for the next generation of premium live entertainment and hospitality experiences.


About Venu Holding Corporation


Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.


VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.


About PepsiCo


PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.


Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.


Forward Looking Statements


Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260318606617/en/
VENU Media and Investor Relations

Chloe Polhamus, cpolhamus@venu.live


Original: PepsiCo Named Official Beverage Partner of VENU’s Premium Sunset Amphitheater Portfolio

PepsiCo $PEP uses GMOs and bioengineered ingredients.

GATORADE LOWER SUGAR BRINGS A NEW ERA OF HYDRATION WITH NO ARTIFICIAL FLAVORS, SWEETENERS OR COLORS AND 75% LESS SUGAR THAN GATORADE THIRST QUENCHERMarch 4, 2026 1:31 PM
PR Newswire (US)

Campaign showcases how Gatorade's latest hydration innovation fuels every body in motionGatorade Lower Sugar is science-backed hydration with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher.Available nationwide starting March 2026 in four flavors: Fruit Punch, Lemonade, Glacier Cherry, and – back by popular demand – Rain Berry.Gatorade Lower Sugar is the newest hydration option for the 150 million Americans who experience the effects of mild to moderate dehydration weekly* and seek the #1 proven electrolyte blend that hydrates better than water.CHICAGO, March 4, 2026 /PRNewswire/ -- Gatorade today launches Gatorade Lower Sugar, ushering in a new era of science-backed hydration. With no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher, it's now available nationwide for the 150 million Americans who experience the effects of mild to moderate dehydration weekly*. Scientifically formulated with Gatorade's #1 proven electrolyte blend, Gatorade Lower Sugar hydrates better than water and is available in four flavors: Fruit Punch, Lemonade, Glacier Cherry and – back by popular demand – Rain Berry.







"Gatorade Lower Sugar represents the Gatorade Sports Science Institute's latest innovation in hydration," said Dr. Matt Pahnke from the Gatorade Sports Science Institute. "It delivers science-backed hydration aligned with what today's active consumers are asking for."Gatorade Lower Sugar is the newest offering in Gatorade's Advanced Hydration System – a connected portfolio that helps consumers understand which Gatorade products hydrate better, faster or longer than water. Gatorade Lower Sugar answers growing consumer demand for hydration options that deliver on the taste and electrolyte performance Gatorade is known for, now with no artificial colors.Gatorade Lower Sugar CampaignTo mark the nationwide launch of Gatorade Lower Sugar, the brand is unveiling a marketing campaign featuring all types of bodies in motion – including dancers Witney Carson & Charly Barby, Roland Pollard, and TV host Tayshia Adams – alongside two-time WNBA All-Star and Gatorade roster athlete Caitlin Clark and narrated by WNBA legend and mom of three Candace Parker.In the hero film, everyday movers progress through a striking black-and-white world – a blank canvas of effort and energy. From the snap of a skateboard against pavement to the precision of a tumbling pass, each moment pulses with the joy of movement. Color breaks through in pops of iconic Gatorade sports drink hues – bold and unmistakable – a visual reminder that greatness has always had a signature."Gatorade Lower Sugar boldly expands our hydration portfolio, designed to hydrate everyday movers who want science-backed hydration to fuel their day," said Anuj Bhasin, SVP of Marketing, Gatorade. "The campaign celebrates the inner 'IT' that keeps them moving, alongside a hydration solution with the flavors they know and love, but with no artificial flavors, sweeteners or colors and 75% less sugar than original Gatorade."Gatorade Lower Sugar is now available in 28-fl. oz, 20-fl. oz, and 12-fl. oz bottles at a suggested retail price of $1.89-$3.39 at Gatorade.com and retailers nationwide.*TRUE Global Intelligence surveyed a demographically representative sample of U.S. adults in January 2026About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the active person's journey. This integrated system of brands is built on Gatorade's 61-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.Contact: Maya Savino, maya.savino@omc.com


















View original content to download multimedia:https://www.prnewswire.com/news-releases/gatorade-lower-sugar-brings-a-new-era-of-hydration-with-no-artificial-flavors-sweeteners-or-colors-and-75-less-sugar-than-gatorade-thirst-quencher-302704317.htmlSOURCE The Gatorade Company

Original: GATORADE LOWER SUGAR BRINGS A NEW ERA OF HYDRATION WITH NO ARTIFICIAL FLAVORS, SWEETENERS OR COLORS AND 75% LESS SUGAR THAN GATORADE THIRST QUENCHER

$PEP PepsiCo products—including Frito-Lay snacks and Quaker cereals—frequently contain bioengineered corn, GMO soy, and GMO-based oils and starches.

🔥 10 Reasons $BYND Could Have Real Upside 🔥
1. Deep retail penetration through Walmart ($WMT) 🛒
Multiple Beyond Meat SKUs are stocked nationwide, putting the brand in front of the highest-traffic grocery shoppers in the country.

2. Strong velocity at Costco ($COST) 📦
Costco’s bulk-buying model drives meaningful volume. Maintaining placement here is a major operational advantage.

3. Broad distribution across Kroger ($KR) 🛍️
As the largest U.S. supermarket chain, Kroger provides scale, consistency, and a stable retail channel for $BYND.

4. Target ($TGT) aligns with Beyond’s core demographic 🎯
Target’s health-oriented, brand-conscious shoppers are a natural fit for plant-based products, supporting repeat purchases.

5. Starbucks ($SBUX) features Beyond in select global markets ☕
Even limited menu integration boosts international visibility and reinforces credibility in the foodservice category.

6. Carl’s Jr. & Hardee’s (CKE Restaurants — private) 🍔
These chains continue offering Beyond items, proving the product works in mainstream QSR environments.

7. McDonald’s ($MCD) partnership remains alive at the R&D level 🍟
The global McPlant development agreement still exists. Bulls see this as long-term optionality if McDonald’s revisits plant-based offerings.

8. Prior collaborations with Yum! Brands ($YUM) 🌮
Tests with KFC, Pizza Hut, and Taco Bell show Beyond can integrate into major QSR menus when demand aligns.

9. Strong international retail partners like Tesco ($TSCO.L) 🇬🇧
Tesco continues to carry Beyond products, and international markets have shown steadier plant-based adoption trends.

10. PepsiCo ($PEP) joint venture offers long-term strategic leverage 🥤
PLANeT Partnership gives $BYND access to PepsiCo’s global distribution, R&D, and marketing infrastructure — a powerful asset if fully activated. $PEP

170.75 PEP 52 week high

Capital Rotation: Why Smart Money is Chasing Functional WellnessFebruary 6, 2026 9:07 AM
PR Newswire (US)

ISSUED ON BEHALF OF DOSEOLOGY SCIENCES INC.Equity-Insider.com News CommentaryVANCOUVER, BC, Feb. 6, 2026 /PRNewswire/ -- Legacy strategies are stalling as consumers abandon static products for brands that deliver real utility. This pivotal shift toward added value[1] is dismantling the old model of simple shelf dominance. We are entering a high-growth cycle where the functional market is forecast to expand from $164 billion to over $240 billion by 2031[2]. This creates a scalable opportunity for the movers and shakers redefining the sector: Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), Keurig Dr Pepper (NASDAQ: KDP), Nature's Sunshine (NASDAQ: NATR), PepsiCo (NASDAQ: PEP), and Splash Beverage Group (NYSE-A: SBEV).  Investors need to look past traditional category labels and focus on lifestyle integration[1]. Data shows that health and wellness is the only sector with net positive spending intent this year[3]. While other industries cut back; half of all consumers are actively prioritizing functional products that fit seamlessly into their routine. This disconnect between robust demand and current market valuations presents a compelling entry point for capital looking for growth.Doseology Sciences Inc. (CSE: MOOD) (OTCPK: DOSEF) began pilot production of caffeine-based energy pouches in late January 2026, introducing its Feed That Brain brand into the growing oral pouch market. The Kelowna, British Columbia-based company is testing nicotine-free pouches that deliver caffeine in a small, portable format similar to the tobacco-free nicotine pouches that have gained popularity in recent years.The pilot products avoid the sugar, carbonation, and liquid bulk of traditional energy drinks. Instead, users get measured caffeine doses in a discreet pouch format. A small direct-to-consumer test is expected within weeks to gather customer feedback and operational data before any larger commercial rollout."This pilot reflects a disciplined and intentional approach to evaluating new product formats within our platform," said Tim Corkum, President and COO of Doseology. "Feed That Brain brings a strong foundation in functional product design, and this initiative allows us to assess caffeine-based, pouch-format energy delivery under a measured and compliant framework."The initiative follows Doseology's December 2024 acquisition of the Feed That Brain brand for $400,000, paid through stock issuance. The Toronto-based cognitive health brand, founded by Forbes-recognized entrepreneur Rena R. Dempsey, originally focused on functional gummies and nootropic supplements designed to support mental performance.Doseology also brought on Joseph Mimran as Strategic Advisor in a three-year deal valued at $400,000 in restricted share units. Mimran co-founded Alfred Sung, founded Club Monaco (later sold to Ralph Lauren), and created the Joe Fresh retail brand. He stated that Doseology's product development approach and attention to regulatory requirements encouraged his involvement.The Feed That Brain purchase puts Doseology at the crossroads of two fast-growing consumer categories. Grand View Research projects the global energy drinks market will expand from $79.4 billion in 2024 to $125.1 billion by 2030. The nicotine pouch segment is forecast to surge from $5.4 billion in 2024 to over $25 billion by 2030, a 29.6% annual growth rate. Consumer concerns about sugar intake and beverage overconsumption have driven interest in alternative caffeine formats.Doseology currently sells Gummies and Collagen products under the Feed That Brain brand in close to 500 Canadian retail locations. Its U.S. subsidiary, Doseology USA Inc., established earlier this year, is developing pouches that combine caffeine with nootropics and adaptogens. The company is led by CEO Chris Jackson, President and COO Tim Corkum, and Strategic Go-to-Market Advisor Patrick Sills.CONTINUED... Read this and more news for Doseology Sciences at:
https://equity-insider.com/2025/12/19/what-comes-after-cigarettes-vapes-and-energy-drinks/Keurig Dr Pepper (NASDAQ: KDP) launched a recommended public cash offer for all issued and outstanding shares of JDE Peet's at EUR 31.85 per share, with the offer period running from January 16 to March 27, 2026. The JDE Peet's board of directors unanimously supports and recommends the offer, with shareholders representing approximately 69% of outstanding shares having irrevocably committed to tender, and all competition clearances have been obtained.Following the acquisition, Keurig Dr Pepper plans to separate into two independent, U.S.-listed publicly traded companies creating a scaled North American refreshment beverages challenger and a global coffee leader serving over 100 countries. Closing is expected early in the second quarter of 2026, with Keurig Dr Pepper bringing annual revenue of more than $15 billion and a portfolio of over 125 owned, licensed, and partner brands to the combined platform.Nature's Sunshine (NASDAQ: NATR) subsidiary Synergy Worldwide received recognition from Euromonitor International naming its Pro-Argi-9+ the world's number one L-arginine supplement based on 2024 retail sales value, reinforcing the product's growing global momentum in the health and wellness space. The flagship supplement features a unique formula combining L-arginine and L-citrulline to support nitric oxide production and promote healthy circulation throughout the body."Pro-Argi-9+ exemplifies Synergy's legacy of translating world-class science into life-changing wellness," said Kevin Fuller, Global Chief Marketing Officer. "Euromonitor International's recognition affirms Pro-Argi-9+ as the category-defining L-arginine supplement and a powerful catalyst for circulation, cardiovascular wellness, and overall vitality."Nature's Sunshine markets and distributes nutritional and personal care products in more than 40 countries, manufacturing most products through its own state-of-the-art facilities. The company remains committed to advancing innovation through its Synergy Worldwide division while empowering health through science-backed solutions.PepsiCo (NASDAQ: PEP) announced it is lowering suggested retail prices by up to nearly 15% on many of its most popular snack brands including Lay's, Doritos, Cheetos, and Tostitos, with new pricing rolling out across the United States ahead of the Super Bowl. The move comes as the company responds to consumer feedback about rising everyday costs making daily purchasing decisions more difficult."We've spent the past year listening closely to consumers, and they've told us they're feeling the strain," said Rachel Ferdinando, CEO, PepsiCo Foods U.S. "Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can."The pricing change is part of PepsiCo's broader strategy to increase accessibility alongside ongoing portfolio refinements including the removal of artificial flavors and colors from Lay's and Tostitos. Retailers ultimately set their own prices, meaning shoppers may see even greater savings depending on the store.Splash Beverage Group (NYSE-A: SBEV) announced that Senor Frog's has selected Chispo Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico, marking the brand's first high-profile national hospitality partner. Senor Frog's belongs to Grupo Anderson's Mexico, which operates more than 50 business units and 15 distinct restaurant brands across four countries."This is exactly the type of early success we set out to achieve when we developed Chispo," said William Meissner, President and Chief Marketing Officer of Splash Beverage Group. "The Senor Frog's team was thoughtful, disciplined, and thorough in their selection process, and we're honored that Chispo earned their confidence."The initial placement is expected to introduce Chispo to hundreds of thousands of guests annually in a high-energy, experiential on-premise environment. Splash Beverage Group expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the Jalisco-produced tequila builds momentum in 2026 and beyond.Article Source: https://equity-insider.com/2025/12/19/what-comes-after-cigarettes-vapes-and-energy-drinks/ CONTACT:
Equity Insider
info @acblanke1DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. Equity-Insider.com is a wholly-owned subsidiary of Market IQ Media Group, Inc. ("MIQ"). This article is being distributed for Maynard Communications ("MAY"), who has been paid a fee for an advertising campaign. MIQ has not been paid a fee for Doseology Sciences. Inc. advertising or digital media, but expects to be paid a fee from ("MAY"). There may be 3rd parties who may have shares of Doseology Sciences Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ own shares of Doseology Sciences Inc., which were purchased as a part of a private placement. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by MIQ has been approved by Doseology Sciences Inc.; this is a paid advertisement, we currently own shares of Doseology Sciences Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.SOURCES:https://www.strategyand.pwc.com/de/en/industries/consumer-markets/cpg-outlook.htmlhttps://www.mordorintelligence.com/industry-reports/functional-beverage-markethttps://civicscience.com/health-and-wellness-the-only-category-with-net-positive-spending-intent-in-2026/Logo: https://mma.prnewswire.com/media/2840019/Equity_Insider_Logo.jpg





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Original: Capital Rotation: Why Smart Money is Chasing Functional Wellness

PepsiCo Declares Quarterly DividendFebruary 4, 2026 4:20 PM
PR Newswire (US)

PURCHASE, N.Y., Feb. 4, 2026 /PRNewswire/ -- The Board of Directors of PepsiCo, Inc. (NASDAQ: PEP) today declared a quarterly dividend of $1.4225 per share of PepsiCo common stock, a 5 percent increase versus the comparable year-earlier period. Today's action is consistent with PepsiCo's prior year, previously announced increase in its annualized dividend to $5.69 per share from $5.42 per share, which began with the June 2025 payment. This dividend is payable on March 31, 2026 to shareholders of record at the close of business on March 6, 2026.







In addition, on February 3, 2026, PepsiCo announced a 4 percent increase in its annualized dividend, which is expected to begin with the June 2026 payment. PepsiCo has paid consecutive quarterly cash dividends since 1965, and 2026 marked the company's 54th consecutive annual dividend increase.About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.Cautionary Statement 
Statements in this release that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. Forward-looking statements inherently involve risks and uncertainties. For information on certain factors that could cause actual events or results to differ materially from our expectations, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. PepsiCo undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.Contact: pepsicomediarelations@pepsico.com



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Original: PepsiCo Declares Quarterly Dividend

PepsiCo Tops Q4 Forecasts as Revenue Momentum Picks UpFebruary 3, 2026 8:54 AM
IH Market News
PepsiCo, Inc. (NASDAQ:PEP) delivered better-than-expected fourth-quarter 2025 results, posting adjusted earnings per share of $2.26, ahead of the $2.24 consensus, while revenue reached $29.34 billion, beating forecasts of $28.98 billion.The food and beverages group reported organic revenue growth of 2.1% for the quarter, which it said reflected “a sequential acceleration in reported and organic revenue growth,” supported by stronger trends across both its North American and international operations. Total reported revenue rose 5.6% year on year, while core earnings per share on a constant-currency basis increased by 11%.Despite the earnings beat, PepsiCo shares fell about 1% following the results.“Accelerated net revenue growth and strong productivity savings led to strong operating margin expansion and double-digit EPS growth in the fourth quarter,” chairman and chief executive Ramon Laguarta said in a statement.The company reaffirmed its previously issued outlook for 2026, guiding for organic revenue growth of between 2% and 4% and core constant-currency EPS growth of 4% to 6%. PepsiCo also announced a 4% increase in its annual dividend to $5.92 per share, extending its track record to a 54th consecutive year of dividend growth.“For fiscal 2026, we aim to accelerate growth by restaging large, global brands, introducing an expansive set of product innovation in emerging and functional spaces, and offering sharper value to address consumer affordability dynamics,” Laguarta added.Performance across regions was uneven. Europe, the Middle East and Africa delivered the strongest growth, with revenue up 12%, while PepsiCo Foods North America recorded more modest growth of 1.5%. The group also unveiled a new $10 billion share buyback programme running through February 2030.PepsiCo stock price

Original: PepsiCo Tops Q4 Forecasts as Revenue Momentum Picks Up

PEP one month high. Turnaround?

This lawsuit is going to
Be huge. It's the beginning end of Big Food.. https://x.com/PaulGoldEagle/status/1997083070026096870/video/1 $PEP

Brain worm Kennedy will not allow the American public to be poisoned with soda and salty snacks no matter how good they taste. Brain worm has spoken!!!

Brain worm Kennedy will soon outlaw soda and salty snacks. Pepsi is doomed.

5% increase in PEP dividend announced yesterday.

US Taxpayers subsidize Coca Cola $10 BILLION dollars every year

Congress has been cleverly hiding the funding in the annual “Farm bill”

“Congress subsidizes Coca Cola to the tune of about $10,000,000,000 of taxpayer money every single year — We have this scam, otherwise known… pic.twitter.com/lUGPdyFJBS— Wall Street Apes (@WallStreetApes) May 6, 2025 $PEP

We have had Pepsico (PEP) in my wife's retirement account for years, continuously reinvesting all dividends and dollar cost averaging. At one point, the broker on the account came to us and said she was seriously overweight PEP, so we sold half and put it in BRK.B shares (Berkshire Hathaway) around $60. Those shares are now selling for $512.57 a share right now.

Good reason to dollar cost average

Dividend is 4.11% at this share price.

PEP, new 52 week low

PepsiCo has faced multiple lawsuits, including one by the FTC for allegedly rigging soft drink competition by favoring a large retailer, and others related to plastic pollution and deceptive business practices.
Here's a breakdown of the lawsuits:
1. FTC Lawsuit (Rigging Soft Drink Competition):
Allegations:
The Federal Trade Commission (FTC) sued PepsiCo, alleging that the company engaged in illegal price discrimination by giving a large, big-box retailer unfair pricing advantages, which inflated prices for competing retailers and consumers.
Specifics:
The FTC claims PepsiCo violated the Robinson-Patman Act by using promotional payments and allowances to favor the big-box retailer, disadvantaging smaller businesses.
Outcome:
The FTC's lawsuit is ongoing, and PepsiCo disputes the allegations, calling the lawsuit partisan.
Robinson-Patman Act:
This act prohibits sellers from using financial incentives to engage in price discrimination.
2. Plastic Pollution Lawsuits:
New York Attorney General Lawsuit:
The New York Attorney General sued PepsiCo, alleging that the company's single-use plastic packaging contributed to high levels of plastic pollution in the Buffalo River, contaminating drinking water and harming wildlife.
Los Angeles County Lawsuit:
Los Angeles County filed a lawsuit against PepsiCo and Coca-Cola, alleging that the companies contributed to plastic pollution and engaged in deceptive business practices regarding the recyclability of their plastic bottles.
Los Angeles County Lawsuit Outcome:
The lawsuit seeks injunctive relief to stop the companies' unfair and deceptive business practices, restitution for consumers, and civil penalties.
Dismissal of New York Lawsuit:
The New York lawsuit was dismissed by a state Supreme Court judge, who ruled that imposing civil liability on a manufacturer for the acts of a third party (littering) was contrary to established jurisprudence.
Other Lawsuits:
Other environmental groups and cities have also filed lawsuits against PepsiCo and Coca-Cola regarding plastic pollution and cleanup costs.
3. Other Lawsuits:
Convenience Stores Lawsuit:
Convenience stores in California sued PepsiCo and Frito-Lay, alleging price discrimination.
Baltimore Lawsuit:
The city of Baltimore sued PepsiCo and Coca-Cola for cleanup costs related to plastic pollution. $PEP

Fixing the Food System: First You Need Farmers | Kent (Kip) Curtis | TEDxOhioStateUniversitySalon $PEP

PEP 10Q due MONDAY 8 OCTOBER

PEP 10Q due JULY11

It seems kfc's chicken quality has diminished quite rapidly. I won't be going back anytime soon.

PEP 10Q due 4/23

Supermarket Giant Drops Pepsi and Lay’s Over Price Increases

Carrefour ditches PepsiCo products in France, Italy, Spain and Belgium

By Mauro Orru and Jennifer Maloney for the Wall Street Journal
Updated Jan. 4, 2024 2:55 pm ET

(MG Note: Clearly Pepsi overplayed its hand. Good for Carrefour!)

One of the world’s biggest supermarket chains said it would drop several PepsiCo products to protest what it called unacceptable price increases, a rare public standoff between a grocer and food maker after more than two years of rising prices.

Carrefour, which operates thousands of stores across more than 30 countries, said it would stop selling Pepsi, Doritos and other products in France, Italy, Spain and Belgium. A spokesman for the French company said Thursday that it had decided to add notes to store shelves to explain the changes to customers.

Notes seen by The Wall Street Journal say the company is no longer selling Lay’s, Doritos and Benenuts snacks, Alvalle gazpacho, Lipton teas, Pepsi and 7 Up soft drinks and Quaker food products. 7 Up is sold outside the U.S. by PepsiCo.

“We’ve been in discussion with Carrefour for many months and we will continue to engage in good faith in order to try to ensure that our products are available,” a PepsiCo spokeswoman said. She declined to comment further.

In October, PepsiCo finance chief Hugh Johnston told The Wall Street Journal that product price increases would slow in 2024 and would be roughly in line with the overall rate of inflation. The slowdown follows two years of sharp price increases by PepsiCo on its soft drinks, snacks and packaged foods.

The company, which is slated to report its latest quarterly results next month, has forecast earnings growth of 13% and revenue growth of 10% for 2023, excluding currency impacts.

Through the Covid-19 pandemic, a number of companies boasted about their ability to raise prices without significantly damaging sales as a sign of brand strength. Johnston has said that PepsiCo products appeal to a wide range of shoppers and that people tend to indulge in items such as chips and soda as affordable luxuries even during hard economic times.

Supermarket operators in the U.S. have also signaled concerns about rising prices in some aisles of stores, even as the overall rate of inflation has slowed. Walmart Chief Executive Doug McMillon said in November that “we may be managing through a period of deflation in the months to come, and while that would put more unit pressure on us, we welcome it, because it’s better for our customers.”

Europe represented about 14%—or roughly $9 billion—of PepsiCo’s global revenue in the first nine months of 2023. Bernstein analyst Callum Elliott estimates that Carrefour stores in France, Italy, Spain and Belgium represent 0.25% of PepsiCo’s global revenue.

In France, food-price inflation surged into double digits in 2022 and reached nearly 16% in March 2023. In December, food prices rose 7.1% over the past 12 months. The French government has also criticized major manufacturers and said it would push them to bring down prices.

Carrefour’s decision on PepsiCo products comes roughly four months after the retailer began attaching labels to products it claims are subject to so-called shrinkflation—when the quantity of a product diminishes in its packaging but the retail price is unchanged. Reuters and local media earlier reported on Carrefour’s decision.

Joshua Kirby contributed to this article.

PEP adding the dip.

Looks like a dip - EarnIngs must've SUCKED ?

Expecting a minimal HOD at 192. 195 is possible.

Scooped up calls yesterday on this and delta airlines.

Tomorrow is major financiers:

Citigroup, JPMorgan, State Street, and Blackrock.

We're in a bullmarket so I expect them all to beat expectations.

GLTA

PEP $200 break coming soon.

All these sick fatties on food stamps love this stuff. Go into any mini mart it's all over.

Good dividend too. We keep adding this every second week. Now it's 186. Won't ever be this low again. Take profits from penny stock garbage and put it into real stocks $PEP

Oh, not a bad investment......




So I seem to have done fairly decent-well there......
How have YOU all been doing ?


And/or actually now what I WISH I had done......
Was just purchase CALLS every couple of months



That would probably have at least 10-timesed the 19 million......


.

And took my holding off the table will watch for dips

ATH

Good day. Touching new highs in a bear market.

Great pep earnings

PEP should be higher now given the other exchanges that lost 55% of their value and PEP didn't in the last 2 years. I like real stocks too. Penny Plays are the most fun.

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