PLATFORM HIGHLIGHTS BLACK FOUNDERS AND OFFERS
EXCLUSIVE, CULTURALLY INSPIRED PRODUCTS IN TIME FOR HOLIDAY
SHOPPING
PREVIEW PROMO: HERE
NEW
YORK, Nov. 12, 2024 /PRNewswire/ -- Today, BET
announced the launch of Shop With BET, a curated
marketplace developed in partnership with Cistus Media. This
marketplace highlights Black-owned and inclusive brands across
various product categories. Just in time for the holiday season,
Shop With BET offers a unique shopping experience for BET's
audience, featuring selected items that celebrate Black founders,
small businesses, and culturally inclusive products. This platform
underscores BET's commitment to promoting equity and
representation, making commerce more accessible, seamless, and
culturally relevant.
BET will debut exclusive content hosted by actor KJ Smith, TV
personality Mara S. Campo, and
fashion expert Gabrielle Richards to
mark the launch. The first half-hour episode of Shop With BET:
Where Culture Meets Commerce will air on Wednesday, November 13, 2024, at
10 PM ET/CT, following a new
episode of "Tyler Perry's
Sistas." A second episode will air later in the season. These
episodes provide audiences with a behind-the-scenes look at the
brands featured in the marketplace, emphasizing BET's commitment to
connecting commerce with Black culture.
We're thrilled to blend content, culture, and commerce in a way
that resonates with our Black audience," said Kimberly Paige, EVP, Chief Marketing Officer at
BET. "With the success of 'Tyler Perry's Sistas' as the #1
series on all TV for Black viewers and the strength of our digital
platforms, launching Shop With BET alongside this content is
a natural fit. 'Tyler Perry's Sistas' represents Black
culture's vibrancy, creativity, and stories, making it the perfect
lead-in for a platform that celebrates Black-owned businesses and
inclusive brands. By leveraging our top-rated content and expansive
digital presence, we can provide our audience with a seamless and
impactful shopping experience that reflects the values and
diversity of our communities."
"This partnership is about more than just commerce; it's about
creating a platform that celebrates diversity and empowers our
communities, said Candi Carter, CEO
of Cistus Media. "We are committed to curating an experience that
reflects the richness of our culture while providing visibility and
support for Black entrepreneurs."
Shop With BET invites visitors to subscribe at
ShopWithBET.com for early access to exclusive collections.
Available only through Shop With BET, these curated
collections offer audiences a first look at limited-edition items
inspired by culturally resonant fashion.
Visit www.shopwithbet.com to subscribe for updates, explore
exclusive drops, and celebrate Black-owned and inclusive
businesses.
ABOUT BET MEDIA GROUP:
The BET Media Group, a unit of
Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest
media company dedicated to entertaining, engaging, and empowering
the Black community and championing Black culture. Connecting Black
audiences through a portfolio of brands including BET, BET+, BET
Gospel, BET HER, BET International, BET Jams, BET Soul, BET
Studios, and VH1, the BET Media Group is a thriving media ecosystem
of leading interconnected platforms across cable TV, streaming,
digital, studios, live events and international.
For more information about BET, visit www.bet.com and follow
@BET on social platforms. For more BET news announcements, follow
us on social @BET_PR.
ABOUT CISTUS MEDIA:
Cistus Media specializes in
creating content-integrated online marketplaces that connect
networks with carefully curated brands, enabling content creators
and media companies to generate millions in new revenue. With a
mission to transform audience engagement into profitable
experiences, Cistus Media is at the forefront of redefining how
entertainment industries monetize their vast audiences.
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SOURCE Viacom International Inc.