ODDITY Acquires Intellectual Property and Elite AI Research Team to Accelerate AI Capabilities
2025年1月21日 - 10:00PM
ODDITY Tech Ltd. (NASDAQ: ODD) today announced that it has acquired
the tech intellectual property of Fionic1, a fintech company with
advanced AI modeling capabilities for financial and consumer end
markets.
Asaf Nurick, Fionic’s co-founder and former CTO, along with core
members of his AI R&D team, have joined ODDITY and will focus
on solving high impact missions via AI, harnessing proven methods
of prediction and data-driven user engagement.
The Fionic team developed specialized algorithms which have
excelled at tackling complex, real-time data sets. The acquisition
and integration allows ODDITY to deepen its existing AI models and
expand ODDITY’s lead in advancing AI-based algorithms for
direct-to-consumer applications, which the company currently
deploys across a range of front and back-end operations.
“Bringing Fionic’s elite AI research team in-house further
increases our investment in expanding the frontier of AI in our
industry,” said Oran Holtzman, ODDITY Co-founder and CEO. “We are
excited for Asaf Nurick and his team to build upon their deep
modeling expertise, enhance our current models and technology moat,
and push the boundaries of what’s possible, all aimed at our goal
of providing consumers with the best possible product and
experience.”
“I founded Fionic on the principle that advanced algorithms can
decode the nuances of consumer behavior,” added Asaf Nurick.
“Joining forces with ODDITY provides a powerful platform for us to
expand our reach and accelerate breakthrough developments in
predictive technology.”
The transaction is not expected to have a material impact on
ODDITY’s financial position, liquidity, or 2025 earnings
outlook.
About Fionic's team:
The former Fionic Israel team members joining ODDITY are an
elite group of AI researchers and data scientists with experience
spanning military intelligence, academia and industry. Team members
served in Israel’s leading technology and intelligence units
including Unit 8200 and Matzov, hold advanced degrees with honors
in mathematics, computer science, and engineering, and have won
medals in premier global math competitions including IMO and IMC.
The team brings rich experience from top tech companies, ensuring
its collective expertise spans high‐scale optimization, advanced
data science, and real‐time AI deployment.
About ODDITY:
ODDITY is a consumer tech company that builds and scales
digital-first brands to disrupt the offline-dominated beauty and
wellness industries. The company serves approximately 50 million
users with its AI-driven online platform, deploying data science to
identify consumer needs, and developing solutions in the form of
beauty and wellness products. ODDITY owns IL MAKIAGE and
SpoiledChild. The company operates with business headquarters in
New York City, an R&D center in Tel Aviv, Israel, and a
biotechnology lab in Boston.
Contacts:
Press:
Michael Braunmichaelb@oddity.com
Investor:investors@oddity.com
1 Fionic's consumer data and certain other information,
including third-party proprietary information, related to Fionic's
fintech business as well as its tradename, goodwill and domain
names related to such business, were not acquired. Furthermore,
ODDITY provided Fionic with a limited non-exclusive license in
Canda for granting sublicenses in the software which is part of the
acquired intellectual property to Fionic's B2B customers who are
engaged in the provision of consumer credit services in Canada and
for supporting and maintaining such software for such
customers.
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