Underscoring Marriott's expansion in the
affordable midscale segment, the City Express by Marriott brand
plans to debut in Argentina,
Bolivia, Nicaragua, and Peru, with eight properties expected to open
over the next three years.
PLANTATION, Fla., Jan. 23,
2025 /PRNewswire/ -- City Express by Marriott, part
of Marriott Bonvoy's portfolio of over 30 extraordinary brands,
announced its planned entry into four new markets across the
Caribbean and Latin America (CALA) region – Argentina, Bolivia, Nicaragua, and Peru – further solidifying Marriott
International's presence in the affordable midscale segment.
In 2024, Marriott signed 12 City Express by Marriott hotels
(comprising 1,236 rooms). The City Express by Marriott portfolio
currently encompasses 153 hotels and 17,777 rooms across the CALA
region.
Following Marriott's acquisition of the City Express brand
portfolio in 2023, which marked the company's entry into affordable
midscale, the brand has demonstrated strong performance and
expansion across the CALA region. This includes continued success
in its country of origin, Mexico,
and new opportunities for development in secondary and tertiary
destinations across the country. The anticipated expansion into
Argentina, Bolivia, Nicaragua, and Peru adds to the existing portfolio in
Mexico, Chile, Colombia, and Costa
Rica. This announcement comes on the heels of Marriott
International's recently announced plans to bring the City Express
by Marriott brand to Brazil and to
expand the brand into the United
States and Canada as a new
transient midscale offering in the region.
"We are thrilled to introduce the City Express by Marriott brand
to Argentina, Bolivia, Nicaragua, and Peru," said Laurent de Kousemaeker, Chief
Development Officer for Marriott International in the Caribbean and Latin
America. "The brand's expansion underscores the increasing
demand for affordable, high-quality lodging options in the region.
These new signings reflect our commitment to providing diverse
travel experiences for every guest and our focus on providing new
build and conversion opportunities for our owners and developers.
We are confident that City Express by Marriott will continue to
thrive in these dynamic markets."
With a robust pipeline and continued focus on strategic
development, City Express by Marriott is well-positioned to meet
the needs of travelers seeking value-driven accommodations without
compromising on quality and service.
Argentina
City Express by Marriott Iguazu, Argentina: Situated in the border town of
Puerto Iguazu, the gateway to the world-famous natural wonder of
Iguazu Falls, this property is expected to begin operating with 87
rooms in the second quarter of 2025. City Express by Marriott
Añelo Neuquén, Argentina:
Located in the Neuquén Province within the Patagonia region, this
property will feature 100 rooms. The hotel is expected to open in
2027, supporting the growth of Vaca Muerta, a rapidly expanding hub
for the oil and gas industries.
Bolivia
City Express by Marriott Santa Cruz
de la Sierra, Bolivia:
This new property is slated to start construction in the first
quarter of 2025 in Santa Cruz,
Bolivia's largest and most populated city.
Santa Cruz is the country's most
important business center and largely considered its economic
heart. The property will feature 100 rooms and is anticipated to
open in early 2027.
Nicaragua
City Express by Marriott Managua,
Nicaragua: With an anticipated conversion in Q3 2025,
this 100-room hotel will be part of a mixed-use development with
Las Americas shopping mall and the HEX Convention Center. City
Express by Marriott Estelí, Nicaragua: Also planned to convert in the
same timeframe, this 49-room hotel in Estelí will cater to business
travelers and be part of a mixed-use development with Multicentro
Estelí shopping mall. City Centro by Marriott La Recolección,
Nicaragua: Located in downtown
Leon, this 50-room hotel near tourist attractions and business
landmarks is expected to convert in in Q3 2025 as well. The brand
is celebrating a milestone with its first hotels in Nicaragua, while strengthening its presence in
high-growth destinations.
Peru
City Express Plus by Marriott and City Express Suites
by Marriott, Casma, Peru: Both
hotels are anticipated to open in 2027 in Casma, Ancash,
Peru, as part of a dual-brand
property development within an enterprising tourism and lifestyle
project known as the "Peruvian Miami Beach." City Express Plus by
Marriott will feature 120 rooms, while City Express Suites by
Marriott will offer 80 rooms. Known as the "Land of the Eternal
Sun" due to its sunny climate, Casma is in the coastal desert of
Peru. Its rich history, coastal
landscape, and archaeological significance make it a fascinating
destination for leisure tourists exploring Peru's coastal regions.
NOTE ON FORWARD-LOOKING STATEMENTS
This press release
contains "forward-looking statements" within the meaning of
United States federal securities
laws, including statements related to expected hotel openings;
brand debuts in certain markets; future growth and deal
opportunities; and similar statements concerning anticipated future
events and expectations that are not historical facts. We caution
you that these statements are not guarantees of future performance
and are subject to numerous evolving risks and uncertainties that
we may not be able to accurately predict or assess, including the
risk factors that we identify in our U.S. Securities and Exchange
Commission filings, including our most recent Annual Report on Form
10-K or Quarterly Report on Form 10-Q. Any of these factors could
cause actual results to differ materially from the expectations we
express or imply in this press release. We make these
forward-looking statements as of the date of this press release and
undertake no obligation to publicly update or revise these
statements, whether as a result of new information, future events
or otherwise.
ABOUT MARRIOTT INTERNATIONAL
Marriott International,
Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a
portfolio of nearly 9,100 properties across more than 30 leading
brands in 142 countries and territories. Marriott operates and
franchises hotels and licenses vacation ownership resorts all
around the world. The company offers Marriott Bonvoy®, its highly
awarded travel program. For more information, please visit
our website at www.marriott.com, and for the latest company
news, visit www.marriottnewscenter.com. In addition,
connect with us on Facebook and @MarriottIntl
on X and Instagram.
ABOUT CITY EXPRESS BY MARRIOTT
City Express by
Marriott offers travelers a space where convenience meets comfort.
Catering to the needs of both business and leisure travelers, the
brand offers seamless and efficient stays in convenient locations
ensuring a hassle-free journey. With a focus on quality and
simplicity, guests do more than just stay – they relax, recharge,
and get ready for whatever comes next. With over 150 properties in
4 countries, City Express by Marriott, our flagship, stands
alongside City Express Plus by Marriott, City Express Suites by
Marriott, City Express Junior by Marriott, and City Centro by
Marriott each uniquely designed for a different segment of
travelers. City Express by Marriott is proud to participate in
Marriott Bonvoy®, the global travel program from Marriott
International. The program offers members an extraordinary
portfolio of global brands, exclusive experiences on Marriott
Bonvoy Moments, and unparalleled benefits including free nights and
Elite status recognition. To enroll for free or for more
information about the program,
visit https://www.marriott.com/loyalty.mi. For more
information or reservations, visit marriott.com, for the latest
company updates, visit news.marriott.com.
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SOURCE Marriott International, Inc.