NEW YORK, Jan. 26, 2025 /PRNewswire/ -- Report on how AI is driving market transformation - The global contenting market size is estimated to grow by USD 539.3 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  13.9%  during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software. However, frauds related to digital advertisements  poses a challenge. Key market players include Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc..

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Market Driver

The Content Market is experiencing significant trends as digital transformation continues to shape business strategies. With over 4.66 billion internet users worldwide, enterprises are shifting from traditional channels to digital platforms for marketing. Client involvement efforts and consumer behavior analysis are key in effective marketing strategies. Skills like data analysis and content marketing systems are in high demand. AI-powered automation through generative AI platforms and content marketing software enhance digital communications and online engagement. Brands seek to increase online presence through target audience identification and content formats tailored to demographics. Brand visibility, marketing agency landscapes, and advertising agencies leverage AI and ML for content creation, social media posts, video platforms, and cloud computing. Cybersecurity Ventures predicts that IT will spend USD17 billion on content marketing by 2022. Large enterprises in sectors like healthcare, media, travel, and charities benefit from content marketing software, IT technology providers, and technology journals. Consumer-centric markets prioritize customer experience, retention, and brand loyalty. Cloud deployment and on-premise deployment options offer flexibility. Content formats include textual, graphical, audio, and video. 

Businesses are embracing digital transformation to create connected platforms and generate new revenue streams. This shift has led many industries to invest in real-time solutions and advanced IT infrastructure, including analytical tools. Modern businesses require sophisticated business intelligence (BI) to gain a competitive edge. Artificial intelligence (AI) plays a pivotal role in content marketing, offering technological advances like virtual agents, chatbots, targeted ads, suggestive web searches, voice recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI provides a comprehensive view of business activities and associated data. 

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 Market Challenges

• In today's digital transformation, enterprises face challenges in reaching and engaging their target audience through traditional channels. With over 4.66 billion internet users worldwide, digital platforms have become essential for businesses to connect and build relationships with consumers. However, creating effective content marketing strategies requires skills in various content formats such as textual, graphical, audio, and video. Client involvement efforts and data analysis are crucial for understanding consumer behavior. Content marketing systems, AI-powered automation, and generative AI platforms help streamline content creation and distribution. However, choosing the right content marketing software and managing online presence can be daunting for large enterprises in sectors like healthcare, media, travel, and charities. Brand visibility in a consumer-centric market relies on digital communications and online engagement. Marketing agencies and advertising agencies offer expertise in social media posts, video platforms, and digital content creation. Cloud computing and cybersecurity are essential considerations for on-premise or cloud deployment. Technology providers and IT journals offer recognized authors and certified publications to stay updated on the latest trends and best practices. AI and machine learning components in content marketing software enable data-driven advertising strategies and improve customer experience, retention, and brand loyalty. As the marketing landscape evolves, staying informed and adaptable is key to success.
• Digital advertisements refer to online promotions of products or services. Over the years, the definition of digital advertising has expanded, leading to concerns regarding fraudulent activities. Digital advertising fraud includes displaying ads when users are not engaged, utilizing content-scraping sites to generate false traffic, and deceiving advertisers with non-existent ad delivery mechanisms. These issues emerged around the time search engine marketing gained popularity over a decade ago. Industry professionals must remain vigilant against such fraud to maintain trust and effectiveness in digital advertising.

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Segment Overview 

This contenting market report extensively covers market segmentation by  

1. End-user 
   • 1.1 Retail
   • 1.2 Automotive
   • 1.3 Financial services
   • 1.4 Telecom
   • 1.5 Others
2. Platform 
   • 2.1 Blogging
   • 2.2 Videos
   • 2.3 Infographics
   • 2.4 Case studies
   • 2.5 Others
3. Objective 
   • 3.1 Lead generation
   • 3.2 Brand awareness
   • 3.3 Thought leadership
   • 3.4 Others
4. Geography 
   • 4.1 APAC
   • 4.2 North America
   • 4.3 Europe
   • 4.4 South America
   • 4.5 Middle East and Africa

1.1 Retail-  The retail sector, encompassing distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store retailers, convenience store retailers, and others, experiences substantial growth in the global content marketing market. Key benefits, such as increased website traffic, brand establishment and trust, awareness, personality development, audience connection, social media fueling, conversion funnel support, and improved conversion rates, drive this growth. North American retail giants, such as Walmart Inc., Costco Wholesale Corp., and Hudsons Bay Co., lead the way in content marketing adoption due to their global presence. The retail industry's rapid expansion and the shift towards mobile shopping (33% of consumers shopped via smartphones in 2022) necessitate content marketing for customer engagement and outreach. Retailers use content marketing to share brand stories and product information, fostering customer connections throughout their purchasing journey. For instance, Tata Cliq's offline store launch in Mumbai, India, showcases this approach, improving customer engagement and attracting new customers. These factors underpin the demand for content marketing in the retail sector during the forecast period.

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Research Analysis

Title: Embracing the Digital Future: Content Marketing in the Age of Transformation Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With the digital transformation sweeping through businesses and the increasing number of internet users, enterprises are shifting their marketing efforts from traditional channels to digital platforms. Consumer behavior has evolved, with a growing preference for textual, graphical, audio, and video content. Digital content creation is no longer a luxury but a necessity, driven by the availability of affordable tools and the increasing importance of client involvement efforts. Cloud computing, a key enabler of digital transformation, offers advantages such as cost savings, scalability, and flexibility. Cybersecurity, however, is a critical concern in the digital age, with Cybersecurity Ventures predicting 3.5 million cybersecurity job openings by 2021. IT technology providers and technology journals play a crucial role in keeping enterprises informed about the latest trends, best practices, and certified publications in digital content creation. Recognized authors and articles in these publications offer valuable insights and skills development opportunities. In conclusion, the future of content marketing lies in embracing digital transformation, understanding consumer behavior, and investing in the right skills and technologies.

Market Research Overview

Content Marketing is a strategic approach to creating and distributing valuable digital content to engage and retain a clearly defined audience, ultimately driving customer action. With the digital transformation, Internet users have increasingly turned to online platforms for information, entertainment, and communication. Enterprises have responded by adopting marketing strategies that prioritize client involvement efforts and consumer behavior analysis. Skills like data analysis, AI-powered automation, and content marketing systems have become essential. Generative AI platforms and content marketing software enable businesses to create, manage, and optimize content across digital communications channels. Demographics, target audience, and content formats vary across industries, including healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers. Brand visibility and customer experience are crucial in the consumer-centric market, driving the need for retention of customers and brand loyalty. Digital content creation includes textual, graphical, audio, and video content, which can be deployed on-premise or in the cloud. Cybersecurity Ventures predicts that cloud computing will power 93% of workloads and content by 2022. Marketing agencies and advertising agencies leverage social media posts, video platforms, and streaming services to reach audiences effectively. Content marketing software and technology journals provide recognized authors and certified publications to expand audience reach and enhance brand visibility. AI and machine learning components enable personalized content recommendations and automation, improving the overall customer experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• End-user
• • Retail
  • Automotive
  • Financial Services
  • Telecom
  • Others
• Platform
• • Blogging
  • Videos
  • Infographics
  • Case Studies
  • Others
• Objective
• • Lead Generation
  • Brand Awareness
  • Thought Leadership
  • Others
• Geography
• • APAC
  • North America
  • Europe
  • South America
  • Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio