In a strategic move to strengthen its sales leadership and senior team, High Bar Brands (HBB), an industry-leading North American supplier of heavy-duty truck parts, has appointed Mike Selick as Vice President of Sales. Selick will join Derek Quys on the senior sales leadership team, with Quys stepping into the role of Senior Vice President of Sales and Business Development.

"This is a significant hire that helps add structure to our sales and business development roles," said HBB President and CEO Christopher' CT' Thorpe. "Mike is an industry veteran with a great reputation, so adding him while we continue to focus on expansion is an incredible win for HBB."

HBB, known for its five iconic industry brands—Minimizer, Premier Manufacturing, Dieter's, Panelite, and Viking Mud Flaps—is actively seeking to acquire additional legacy companies, an expansion strategy that Thorpe says was a key factor in Selick's hiring and Quys' promotion.

"In Derek's new role, he will focus on higher-level strategy, including sales and business development, acquisitions, and corporate strategic partnerships," Thorpe explained.

Selick will oversee HBB's Sales Directors and Regional Managers and will report directly to Quys.

"Having Mike on the HBB team is fantastic," Quys remarked. He has the experience, attitude, and reputation that I was looking for to fill this role, and I'm excited to work closely with him as we continue to acquire other legacy brand names in our industry."Selick expressed enthusiasm about joining the team, stating, "HBB has a great reputation in our industry, and I'm grateful to be part of this team. Their growth and potential are off the charts, so when this opportunity came about, I jumped at the chance."

Quys highlights the team's dynamic environment: "The team at HBB has a lot of fun reaching new goals and furthering our expansion efforts. We work hard, but we have fun doing it, which resonates with our customers and employees. This is a really exciting time, and I'm proud to be a part of it."

About High Bar Brands

High Bar Brands, LLC, is the preferred solutions provider to the commercial vehicle industry with our family of iconic brands. Driven by innovation and an entrepreneurial spirit, we strive for total customer satisfaction through our passionate team and superior products.

Our portfolio includes Minimizer, Premier Mfg., Dieter's Accessories, Panelite, and Viking Sales. These iconic suppliers have proven processes and a customer-centric approach that has forged a special connection with drivers, fleet owners, and maintenance managers across North America, Central America, and South America. Their feedback is crucial to R&D and has helped our team design and develop numerous patented technologies.

High Bar Brands is renowned for its go-to-market strategies catapulted by a powerful distribution network and supported by an in-house sales and marketing engine. We pride ourselves on being able to deliver our message of quality and service throughout our distribution network to the end user. Our employees are afforded best-in-class operations and equipment, creating powerful production facilities and an efficient office environment.

High Bar Brands is proud to be a member of the toughest industry. Driven by customer needs, their success is what drives our business.

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• Mike Selick

Steve Hansen
High Bar Brands
8002483855
steve@highbarbrands.com