Southern Glazer’s Wine & Spirits Announces National Distribution Agreement with Sprinter Spirits
2024年8月6日 - 12:00AM
ビジネスワイヤ(英語)
Southern Glazer's Wine & Spirits (Southern Glazer's)—the
world’s preeminent distributor of beverage alcohol—today announced
that it has signed a national distribution agreement with Sprinter
Spirits (Sprinter), the bold and juicy ready-to-drink (RTD) vodka
soda made with real fruit juice, premium vodka, and sparkling water
founded by entrepreneur Kylie Jenner.
As part of the new agreement, Southern Glazer’s will distribute
Sprinter in a total of 31 markets.
“We are proud to partner with the Southern Glazer’s team to
continue to introduce Sprinter to more consumers across the
country,” said Mike Novy, CEO, Calabasas Beverage Company.
“Sprinter is the most delicious RTD vodka soda on the market, and
we know that tapping into Southern Glazer’s premier route-to-market
capabilities and proven best-in-class execution will drive
efficiencies and continued success for Sprinter.”
Calabasas Beverage Company is the new shared services entity for
818 Spirits and Sprinter Spirits. This strategic move will see both
companies sharing sales and marketing resources to streamline
operations and enhance market presence. Southern Glazer’s has been
distributing 818 Tequila since its launch in 2021.
“I am so excited to be consolidating distribution support for
Sprinter Spirits and 818 Spirits with Southern Glazer’s,” said
Kylie Jenner, founder of Sprinter Spirits. “I have loved working
with my sister, Kendall, and learning from her experience in the
spirits industry, especially as a female founder in an industry
that has historically been more male dominated. Now that Sprinter
and 818 are both backed by Southern Glazer’s, both brands will
continue to grow and reach new consumers together.”
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s preeminent
distributor of beverage alcohol, building brands for moments that
matter. The multi-generational, family-owned Company has operations
in 44 U.S. states, the District of Columbia, and Canada, as well as
brokerage operations through its WEBB Banks division in the
Caribbean, Central and South America. In 2024, Southern Glazer’s
was recognized by Newsweek as one of America’s Greatest Workplaces
for Diversity and America’s Greatest Workplaces for Women. Southern
Glazer’s urges all retail customers and adult consumers to market,
sell, serve, and enjoy its products responsibly. For more
information visit www.southernglazers.com. Follow us on Facebook,
Twitter and Instagram @sgwinespirits.
About Sprinter
Founded by entrepreneur Kylie Jenner, Sprinter is a bold and
juicy RTD vodka soda made with real fruit juice, premium vodka and
sparkling water. Using the highest quality ingredients, Sprinter
delivers vibrant and fruit-forward flavor profiles in four
award-winning flavors - Black Cherry, Peach, Grapefruit and Lime.
Sprinter is 100 calories, 4.5% ABV, gluten-free, with no added
sugars.
Kylie designed Sprinter to be the life of the party – your
co-host in a can. Sprinter is available nationwide in an 8-can
variety pack. For more information, follow @drinksprinter and visit
drinksprinter.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240805132949/en/
Southern Glazer's Wine and Spirits, LLC Cindy Haas Vice
President, Public Relations Office: (305) 625-4171, ext. 1166
Mobile: (786) 498-7640 Email: cynthia.haas@sgws.com or Sofia
Estevez Manager, Communications & CSR Office: (305) 625-4171,
ext. 1162 Mobile: (954) 870-1273 Email: sofia.estevez@sgws.com
Calabasas Beverage Company | KLG Public Relations Kate Laufer
Gorenstein Sprinter@klgpr.com