CA State Fair Cannabis Awards and Experience Bring Global and Local Brands Together for First-in-Nation Cannabis Sales, Consumption & Awards Show at a State Fair
2024年7月18日 - 11:34PM
ビジネスワイヤ(英語)
80 Brands—More than Half Craft,
Legacy & Social Equity—Highlighted as Part of Historic
California State Fair Cannabis Experience
For the past two years, cannabis has claimed its rightful place
at the California State Fair through an educational exhibit and
cannabis competition as part of the State Fair’s highly coveted
Golden Bear Awards. This year, the activation transformed into a
fully immersive experience with the addition of onsite sales and
consumption alongside an expanded competition and awards ceremony
recognizing the diversity of California’s cannabis landscape and
allowing Fairgoers over the age of 21 to try many of the award
winners.
Approximately 80 of California’s best brands—including more than
half from craft, legacy and social equity operators— are being sold
onsite through the Embarc dispensary to create a 360° activation
that enhances the existing education and advocacy platform at the
California Cannabis Experience.
Much like Fair attendees themselves, participating brands come
from all over California, and in one instance, from all over the
world. “We are thrilled to have partnered with Cookies—the most
recognized cannabis brand on the planet—to bring the cannabis
consumption lounge to life,” says James Leitz, co-producer of the
California State Fair Cannabis Experience and Awards.
At this year’s State Fair, attendees can enjoy an educational
exhibit and have an opportunity to meet various farmers, brands,
industry associations and regulatory bodies. After viewing the
cannabis exhibit, attendees can explore the Embarc Oasis—the new
onsite sales and non-inhalable consumption area—before heading to
the Consumption Garden featuring the Cookies Lounge and the Craft
Stage, which offers daily programming ranging from educational
panels and discussions to performances by DJs and musicians.
"I have so much love for Sacramento and am excited to bring
Cookies to the California State Fair,” said Berner, Co-Founder and
CEO of Cookies. “We are proud to partner with Embarc to deliver an
incredible experience and offer new fire products to our loyal fans
who have always shown up for Cookies.”
In addition to globally recognized brands like Cookies,
participating brands also include dozens of craft, legacy and
social equity operators including many from Sacramento, home to the
California State Fair. “As a Sacramento native and legacy operator,
I am excited to have this event in my city,” says Kevin Hooks Jr.,
Founder and CEO of Sacramento’s Ellis Greens. “The ability to
purchase and consume at the State Fair is groundbreaking, and doing
so alongside other operators who share similar experiences to get
here is a huge accomplishment for our industry.”
The California State Fair Cannabis Competition has expanded
beyond flower for the first time this year to include product
categories for pre-rolls, concentrates, cartridges, edibles,
beverages, wellness products and more. Judging included testing by
SC Labs—returning for its third year as a trusted, science-based
laboratory testing partner—and a team of third-party critics from
the social review platform Budist.
Medal winners in each of the 44 cannabis sub-categories are now
vying for 9 prestigious Golden Bear Awards, which were determined
by Budist’s panel of judges and will be announced at a private,
seated awards show on July 27. The awards ceremony is being
executed in partnership with GreenState, FairPlay Ventures, Nabis,
Treez and CCell.
To learn more about cannabis at the California State Fair, visit
https://castatefaircannabisawards.com.
About Embarc
Embarc is one of California’s fastest-growing cannabis
retailers, with a family of 15 dispensaries and nearly a dozen more
in development, all earned through merit-based licensing. Founded
in 2019, Embarc prides itself on being customer-obsessed and
community-minded. Each location functions as a natural extension of
its neighborhood, offering a hand-curated selection of products and
contributing 1% of all sales directly back into the local
community. Embarc is also California’s leading cannabis event
concessionaire, providing adults with safe access to high-quality
cannabis products at music festivals and live events. For more
information, visit goembarc.com.
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Leland Radovanovic Grasslands: A Journalism-Minded Agency
Leland@mygrasslands.com