The presidential election comes with high
stakes for businesses. In the newest Insights to Activate series
release, experts from Ipsos, Ford and Regeneron explain how your
brand can navigate those risks.
NEW
YORK, May 21, 2024 /PRNewswire/ -- Either
Joe Biden or Donald Trump will win
the 2024 election — but these different outcomes could yield
radically different social, economic and regulatory futures. Is
your business prepared for both possibilities?
When it comes to the electoral issues that will shape the world
businesses operate in, decision-makers can't afford to wait for the
exit polls. That's why Ipsos, one of the world's leading market
research companies, has launched Insights to Activate: Election
Action: a three-part report explaining how you can set your
brand up for success while navigating electoral uncertainty.
The first phase of this release is "Election Action: Is Your
Business Prepared," a POV that offers an high-level look at
scenario planning and how businesses can reduce their exposure to
risk by preparing for different political outcomes.
Then, on May 22, Ipsos will host
"Election Action: Why Businesses Need to Prepare for 2024's
Uncertainty," a public webinar where leading experts from Ford,
Regeneron, and Ipsos will share their perspectives on strategic
foresight and how it can help your business prepare for tomorrow's
risks.
The final piece, a client impact story, will detail Ipsos'
polling and election advisory work for a leading political risk
consultancy firm and the game-changing impact it had for clients at
some of the world's largest financial services companies.
Election Action is the latest installment of Insights to
Activate, an ongoing series from Ipsos that
pairs commentary from the industry's brightest minds with
data-driven thought leadership on today and tomorrow's most
pressing business questions. Future releases will explore the
forces redefining everything from the election to brand to ESG to
Ipsos Global Trends and Gen AI – giving you the information you
need to make better decisions today and tomorrow.
To learn more, visit www.ipsos.com/en-us/insights-activate
today.
ABOUT IPSOS
Ipsos is one of the largest market research and polling
companies globally, operating in 90 markets and employing over
20,000 people.
Our passionately curious research professionals, analysts and
scientists have built unique multi-specialist capabilities that
provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients,
customers or employees. Our 75 solutions are based on primary data
from our surveys, social media monitoring, and qualitative or
observational techniques.
Our tagline "Game Changers" sums up our ambition to help our
5,000 customers move confidently through a rapidly changing
world.
Founded in France in 1975,
Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120
and Mid-60 indices and is eligible for the Deferred Settlement
Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg
IPS:FP www.ipsos.com
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SOURCE Ipsos