SWWI Simon Worldwide Inc (GM)

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Item 1 of the Schedule 13D is amended and restated in its entirety as follows:

This Amendment No. 10 to the Statement on Schedule 13D (this “Amendment No. 10”) amends and supplements the Statement on Schedule 13D filed with the Securities and Exchange Commission (the “SEC”) on November 19, 1999, as amended by Amendment No. 1 to the Schedule 13D filed with the SEC on July 14, 2000, Amendment No. 2 to the Schedule 13D filed with the SEC on April 18, 2005, Amendment No. 3 to the Schedule 13D filed with the SEC on September 24, 2008, Amendment No. 4 to the Schedule 13D filed with the SEC on October 14, 2010, Amendment No. 5 to the Schedule 13D filed with the SEC on October 25, 2010, Amendment No. 6 to the Schedule 13D filed with the SEC on November 1, 2010, Amendment No. 7 to the Schedule 13D filed with the SEC on December 10, 2010, Amendment No. 8 to the Schedule 13D filed with the SEC on June 3, 2013, and Amendment No. 9 to the Schedule 13D filed with the SEC on September 25, 2013 (as so amended, the “Schedule 13D”), and relates to the common stock, $0.01 par value per share (the “Common Stock”), of Simon Worldwide, Inc. (formerly, Cyrk, Inc.), a Delaware corporation (“Simon”).  The principal executive offices of Simon are located at 18952 MacArthur Boulevard, Irvine, California 92612.

Except as specifically provided herein, this Amendment No. 10 does not modify any of the information previously reported on the Schedule 13D.  Capitalized terms used herein but not otherwise defined herein shall have the meanings ascribed to them in the Schedule 13D.  The filing of any amendment to this Schedule 13D (including the filing of this Amendment No. 10) shall not be construed to be an admission by the Reporting Persons that a material change has occurred in the facts set forth in this Schedule 13D or that such amendment is required under Rule 13d-2 of the Securities Exchange Act of 1934, as amended.

Item 3 of the Schedule 13D is hereby amended and supplemented to add the following information (which updates and replaces the information contained in Item 3 of Amendment No. 9 to the Schedule 13D):

The information set forth below in Item 4 is hereby incorporated by reference in response to this Item 3.

Overseas Toys obtained the $4,939,909.17 in funds used by it to purchase the 23,523,377 shares of Common Stock that it purchased pursuant to the Rights Offering as described in Item 4 below, from Ronald Burkle, an affiliate of Overseas Toys, who obtained such amounts from personal funds and contributed such funds to Overseas Toys as a capital contribution. 

The disclosure in Item 4 is hereby amended and supplemented to add the following paragraph after the last paragraph thereof:

On October 1, 2013, Simon’s subscription agent notified Overseas Toys that, pursuant to Simon’s Rights Offering described in a prospectus filed by Simon with the SEC on August 28, 2013, Simon had accepted Overseas Toys’ subscription to purchase an aggregate of 23,523,377 shares of Common Stock, at a purchase price of $0.21 per share, for an aggregate purchase price of $4,939,909.17. These 23,523,377 shares of Common Stock purchased by Overseas Toys pursuant to the Rights Offering reflect the difference between the 23,854,680 shares of Common Stock subscribed for by Overseas Toys in the Rights Offering less the 331,303 shares of Common Stock that were purchased by other holders of the Rights pursuant to the Rights Offering.

Items 5(a) and 5(b) of the Schedule 13D are amended and restated in their entirety as follows:

(a)  Overseas Toys beneficially owns an aggregate of 65,287,045 shares of Common Stock, representing 87.6% (1)  of the issued and outstanding shares of Common Stock. Overseas Toys is the direct beneficial owner of all of the Common Stock owned by the Reporting Persons.

By virtue of the relationships described in Item 2(a) and in Item 5(b) of the Schedule 13D, each of the other Reporting Persons may be deemed to share indirect beneficial ownership of the shares of Common Stock directly beneficially owned by Overseas Toys.  Each Reporting Person other than Overseas Toys disclaims any such ownership, and the filing of the Schedule 13D shall not be construed as an admission that such Reporting Person is, for the purposes of Section 13(d) or 13(g) of the Securities Exchange Act of 1934, the beneficial owner of such shares.

(1)  All calculations of percentage ownership in the Schedule 13D are based upon information received from Simon’s subscription agent reflecting 74,501,559 shares of Common Stock as being issued and outstanding as of October 1, 2013, comprised of (i) 50,646,879 shares of Common Stock reported as being issued and outstanding as of Simon’s filing of the prospectus for the Rights Offering filed with the Securities and Exchange Commission on August 28, 2013, plus (ii) 23,854,680 shares of Common Stock issued pursuant to the Rights Offering

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(b)  Overseas Toys, acting through its sole general partner Multi-Accounts, has the sole power to vote or to direct the vote, and to dispose or to direct the disposition of the 65,287,045 shares of Common Stock beneficially owned by it.  By virtue of the relationships described in Item 2(a) above, each of the other Reporting Persons may be deemed to share the indirect power to vote and direct the disposition of the shares of Common Stock held by Overseas Toys.  See the response to Item 5(a) above.

Item 5(c) of the Schedule 13D is hereby amended and supplemented to add the following information:

(c)  The information set forth above in Item 4 is hereby incorporated by reference in response to this Item 5(c). 

Item 6 is hereby amended and supplemented to add the following information:

The information set forth above in Item 4 is hereby incorporated by reference in response to this Item 6.  

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Signature

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated:  October 1, 2013

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