Stir by Zero Proof Transforms Sparkling Water
Into a Fast-Acting, Elevated Cannabis Experience
NEW
YORK, Jan. 8, 2024 /PRNewswire/ -- Curaleaf
Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf" or the
"Company"), a leading international provider of consumer cannabis
products, today announced the expansion of its Zero Proof brand
portfolio with the launch of Stir, a fast-acting THC beverage mix
designed to transform sparkling water into an elevated cannabis
experience. Stir by Zero Proof is now available at all Curaleaf
locations in Illinois, and is sold
wholesale to dispensaries across the state.
Developed for new and existing cannabis consumers alike, Stir by
Zero Proof offers an approachable and sociable alternative to hard
seltzer with controllable dosing at 5mg THC per sachet. The
easy-to-stir beverage enhancer utilizes nanotechnology to provide a
truer-to-flower experience with effects felt in as little as 15-30
minutes. At launch, three delicious, low-calorie and gluten-free
varieties will be available including Peach Orange, Berry Cherry and Mango Lime.
"Curaleaf is committed to delivering innovative, high-quality
cannabis products in a variety of form factors to serve the needs
of our patients and customers at all stages of their cannabis
journeys," said Matt Darin, CEO of
Curaleaf. "Stir by Zero Proof is the next step in expanding our
portfolio of THC-infused drinkables, a category which we believe
will ultimately redefine how people socialize."
Stir by Zero Proof follows the September
2023 launch of the Zero Proof brand's inaugural product
offering, Squeeze, a beverage complement that provides a uniquely
controllable and customizable experience with an easy-to-pour
dispenser and compact design delivering 2.5mg THC per dose. Both
Stir and Squeeze are now available at all Curaleaf dispensaries in
Illinois. Zero Proof Stir is also
sold by wholesale partners across the state, including at Altius,
Earthmed (McHenry), and Grasshoper
Club (Southloop). For more information on product availability,
please visit www.drinkzeroproof.com.
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf")
is a leading international provider of consumer products in
cannabis with a mission to enhance lives by cultivating, sharing
and celebrating the power of the plant. As a high-growth cannabis
company known for quality, expertise and reliability, the Company
and its brands, including Curaleaf, Select, and Grassroots provide
industry-leading service, product selection and accessibility
across the medical and adult-use markets. In the United States, our brands are sold in 17
states with operations encompassing 147 dispensaries and employing
more than 5,200 team members. Curaleaf International is the largest
vertically integrated cannabis company in Europe with a unique supply and distribution
network throughout the European market, bringing together
pioneering science and research with cutting-edge cultivation,
extraction and production. Curaleaf is listed on the Toronto Stock
Exchange under the symbol CURA and trades on the OTCQX market under
the symbol CURLF. For more information, please
visit https://ir.curaleaf.com.
Forward Looking Statements
This media advisory contains forward-looking statements and
forward-looking information within the meaning of applicable
securities laws. These statements relate to future events or future
performance. All statements other than statements of historical
fact may be forward–looking statements or information. Generally,
forward-looking statements and information may be identified by the
use of forward-looking terminology such as "plans", "expects" or,
"proposed", "is expected", "intends", "anticipates", or "believes",
or variations of such words and phrases, or by the use of words or
phrases which state that certain actions, events or results may,
could, would, or might occur or be achieved. More particularly and
without limitation, this news release contains forward-looking
statements and information concerning the launch of Zero Proof's
new product offering, Stir. Such forward-looking statements and
information reflect management's current beliefs and are based on
assumptions made by and information currently available to the
company with respect to the matter described in this new release.
Forward-looking statements involve risks and uncertainties, which
are based on current expectations as of the date of this release
and subject to known and unknown risks and uncertainties that could
cause actual results to differ materially from those expressed or
implied by such statements. Additional information about these
assumptions and risks and uncertainties is contained under "Risk
Factors and Uncertainties" in the Company's latest annual
information form filed May 1, 2023,
which is available under the Company's SEDAR profile at
http://www.sedar.com, and in other filings that the Company has
made and may make with applicable securities authorities in the
future. Forward-looking statements contained herein are made only
as to the date of this press release and we undertake no obligation
to update or revise any forward-looking statements whether as a
result of new information, future events or otherwise, except as
required by law. We caution investors not to place considerable
reliance on the forward looking statements contained in this press
release. The Canadian Securities Exchange has not reviewed,
approved or disapproved the content of this news release.
INVESTOR CONTACT
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment
Officer
IR@curaleaf.com
MEDIA CONTACT
Curaleaf Holdings, Inc.
Tracy Brady, SVP Corporate
Communications
media@curaleaf.com
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SOURCE Curaleaf Holdings, Inc.