CALGARY,
AB, June 18, 2024 /CNW/ - Big Rock Brewery
Inc. (TSX: BR) ("Big Rock" or the "Corporation")
Inc is excited to announce it has taken steps towards
enhanced sustainability by switching its' four, six and eight-pack
products from plastic ring bindings to "Earthrings."
Earthrings, designed to reduce packaging waste, are crafted from
multiple layers of solid fiber cardboard with a biodegradable,
moisture-resistant coating. These are 100% recyclable, compostable,
and made with environmentally friendly inks, providing an
eco-friendly alternative to traditional plastic packaging.
Earthrings provide several key benefits:
- Reduced Environmental Impact: Earthrings decompose
naturally, helping to reduce landfill waste and ocean
pollution.
- Versatility in Disposal: They can be easily recycled or
composted, offering flexibility for consumers and minimizing
negative environmental impact;
- Durability and Strength: Despite being eco-friendly,
Earthrings are designed to securely hold and protect beverage cans,
maintaining the quality Big Rock drinkers expect; and
- Reduced Packaging Waste: It is estimated this
transition will divert 23,529 kg of packaging waste annually
from the landfill.
In May of this year Big Rock installed two new pieces of
equipment that automatically bind our cans with Earthrings. These
machines are designed and manufactured in North America, and are readily equipped to
handle the transition to this environmentally friendly
solution.
David Kinder, Big Rock's
President and Chief Executive Officer noted "This transition aligns
with Big Rock Brewery's commitment to reducing plastic waste and
promoting sustainable practices. The installation of the equipment
to affix Earthrings to our products represents about one-half of
our capital budget this year and will help uphold the quality and
presentation of Big Rock Brewery products while also supporting our
environmental goals and allow us to comply with the ban on
single-use plastics."
Big Rock also announced today that, having completed a review of
its distribution model, effective June 17,
2024, it will now be distributing products from a
cross-docking facility in Edmonton
via a partnership with Hy-Line Express Ltd. No interruption in
service is anticipated.
For more information on Earthrings, visit Earthrings FAQs.
About Big Rock Brewery Inc.
In 1985, Ed McNally founded Big
Rock to contest the time's beer trends. Three bold,
European-inspired offerings – Bitter, Porter and Traditional Ale –
forged an industry at a time heavy on easy drinking lagers and
light on flavour. Today, our extensive portfolio of signature
beers, ongoing seasonal offerings, six ciders (Rock Creek
Cider® series) and custom-crafted private label products
and other notable, licensed alcoholic beverages keeps us at the
forefront of the craft beer revolution and still proudly contesting
the beer and alcoholic beverage trends of today. With brewing
operations in Calgary, Alberta,
Vancouver, British Columbia, and
Toronto, Ontario. Big Rock trades
on the TSX under the symbol "BR". For more information on Big Rock
Brewery visit www.bigrockbeer.com
SOURCE Big Rock Brewery Inc.