Company Appoints Chip Ohlsson as Chief
Development Officer and Brian
Povinelli as Chief Marketing Officer
HAMPTON,
N.H., Jan. 13, 2025 /PRNewswire/ -- Planet
Fitness, Inc. (NYSE: PLNT) (the "Company") one of the largest and
fastest-growing franchisors and operators of fitness centers with
more members than any other fitness brand, announced today that it
has appointed Chip Ohlsson as Chief Development Officer,
effective January 20, 2025, and
Brian Povinelli as Chief Marketing
Officer, effective February 10, 2025.
Mr. Ohlsson and Mr. Povinelli will report directly to Chief
Executive Officer Colleen
Keating.
Mr. Ohlsson is an accomplished development executive with three
decades of experience in the hospitality industry. He joins Planet
Fitness from Wyndham Hotels & Resorts, where he most recently
served as Executive Vice President and Chief Development Officer,
leading the development of the company's 24 hotel brands across
North America. Mr. Ohlsson has a
proven track-record of building strong relationships with
franchisees and driving strategic partnerships and innovative
programs. In addition to his extensive hospitality industry
experience, Mr. Ohlsson is also a former franchisee of a leading
worldwide fast casual restaurant brand, providing him with valuable
insights and perspectives to support franchisees.
Mr. Povinelli is a seasoned marketing executive with more than
30 years of experience at renowned hospitality and apparel brands,
in addition to agency experience. He joins Planet Fitness from
Marriott International where he most recently served as Global Head
of Marketing & Brand, leading the company's overall
go-to-market strategy and oversaw end-to-end customer experience
for over 25 brands in Marriott's portfolio. Mr. Povinelli has
extensive experience in leveraging data and insights to drive
strategy and execution while partnering with franchisees to support
systemwide revenue growth.
"I look forward to welcoming Chip and Brian, two highly
experienced executives, to our leadership team," said Colleen Keating, Chief Executive Officer. "Chip
and Brian are both veterans in their fields with impressive track
records of leading consumer-facing brands through periods of
expansion while collaborating with franchisees to drive profitable
growth. Their collective skills and expertise will be critical as
we continue to execute our strategic imperatives, including
accelerating club openings, redefining our brand strategy and
pulling it through our marketing to leverage our size, scale and
industry leadership."
Mr. Ohlsson said, "I'm thrilled to be joining the Planet Fitness
team at this exciting time for the Company. Planet Fitness has
tremendous opportunities for growth both domestically and in
strategic international markets. I look forward to working with
Colleen, the rest of the team, and franchisees, to harness the
Company's current momentum and further scale its global
presence."
Mr. Povinelli said, "Planet Fitness is an iconic and
differentiated brand with broad demographic appeal. I look forward
to joining the Company at this pivotal moment for the brand and am
excited to work with the team to strengthen the brand's leadership
position and expand access to fitness and wellness for all."
About Chip Ohlsson
Chip Ohlsson is an accomplished
development executive with extensive experience in the hospitality
industry, specializing in launching hotel brands and accelerating
growth. He most recently served as Executive Vice President and
Chief Development Officer Wyndham Hotels & Resorts from 2015 to
2024, leading the development of 24 hotel brands across
North America. During his tenure,
he achieved 16 consecutive quarters of growth, restructured sales
teams, strengthened relationships with key ownership groups and
managed a $29 million annual budget.
From 2006 to 2015, Mr. Ohlsson served as Vice President at Starwood
Hotels and Resorts where he oversaw the development of hotel brands
across the U.S. and Canada. He
successfully launched the aloft and Element brands, which became
industry leaders, and revitalized the Four Points by Sheraton
brand, contributing to the company exceeding its annual growth
targets. Earlier in his career, he held roles of increasing
responsibility at Cendant Corporation. He holds a Bachelor's Degree
in Communications from William Paterson
College.
About Brian Povinelli
Brian Povinelli is a proven brand
marketer and executive leader with a career spanning the largest
hospitality brands in the world, apparel brands, and marketing
agencies. Mr. Povinelli most recently served as Global Head of
Marketing & Brand of Marriott International where he was
responsible for many of the company's marketing functions,
including marketing partnerships, demand generation in the U.S. and
Canada markets, loyalty marketing,
portfolio marketing/strategy, and brand marketing for over 25
brands. At Marriott, he frequently interacted with Marriott's
franchisees and managed a marketing budget of over $1 billion. Prior to this position, Mr. Povinelli
served as Marriott's SVP, Global Brand, Loyalty and Portfolio
Marketing from 2020 to 2023 and as SVP, Global Brand Leader for
Westin, Le Meridien, Renaissance, Autograph Collection, Tribute
Portfolio & Design Hotels from 2016 to 2020. Prior to its
acquisition by Marriott, Mr. Povinelli held roles of increasing
responsibility at Starwood Hotels where he helped grow the Westin,
Sheraton and Le Meridien brands. Mr. Povinelli served in
advertising and marketing roles at Reebok International from 1999
to 2006. He began his career at Doner Advertising. He holds a
Bachelor's Degree in Marketing from James
Madison University.
About Planet Fitness
Founded in 1992 in Dover, NH,
Planet Fitness is one of the largest and fastest-growing
franchisors and operators of fitness centers in the world by number
of members and locations. As of December 31,
2024, Planet Fitness had approximately 19.7 million members
and 2,722 clubs in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The Company's mission is to enhance
people's lives by providing a high-quality fitness experience in a
welcoming, non-intimidating environment, which we call the
Judgement Free Zone®. More than 90% of Planet Fitness
stores are owned and operated by independent business men and
women.
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SOURCE Planet Fitness, Inc.