∎ POSCO
(1) Summary of Business
POSCO produces steel materials
such as hot rolled, cold rolled and stainless steel at Pohang Steelworks and Gwangyang Steelworks which is the largest steel mill in the world.
The steel
industry is a key industry that has taken pivotal roles in the national economic development since the 1970s. Steel is used as a basic material in various manufacturing fields such as automobiles, shipbuilding, home appliances, and construction, and
has a close connection with the front industry due to its characteristics.
Global crude steel production in the first half of 2023 fell 0.5% year-on-year to 944 million tons due to limited impacts of Chinas reopening and prolonged economic downturn caused by each countrys tight fiscal policy.
Global Crude Steel Production
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(Millions of Tons, %) |
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Crude Steel Production |
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2020 |
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2021 |
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2022 |
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2022.1H |
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2023.1H |
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Global |
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1,864 |
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1,951 |
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1,832 |
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949 |
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944 |
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Korea |
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67 |
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71 |
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66 |
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34 |
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34 |
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(Ratio) |
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(3.6 |
%) |
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(3.6 |
%) |
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(3.6 |
%) |
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(3.6 |
%) |
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(3.6 |
%) |
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Source: World Steel Association (www.worldsteel.org) |
The steel industry is affected by the business cycle and the ups and downs of the demand industry.
Therefore, steel demand is not only related to trend of market economy, but also to situation of demand industries like shipbuilding, automobiles, home
appliances, constructions and etc.
The steel industry is a capital and technology-intensive industry that requires enormous initial investments. Steel
companies are focusing on reducing production costs and securing price competitiveness.
POSCO aims to maintain its competitive edge in the domestic
market by strengthening long-term partnerships with key and leading customers and responding to global protectionism based on comprehensive response systems such as marketing, R&D, technology services, and production. In addition, we are
expanding steel processing centers to meet the needs of global front industries such as automobiles, shipbuilding, home appliances, and construction, while strengthening our global sales network by operating steel production bases
Indonesia(upstream) and India(cold-rolling mills).
The company plans to upgrade its customer and market structure by expanding its high value-added World
Top Premium products, while responding to customers diverse needs by launching an eco-friendly product line Greenate and developing hydrogen-reduced steel HyREX technology in line with the global low-carbon trend.
In the steel industry, automobiles, shipbuilding, and construction are the main demand industries,
and steel products are used as raw materials for these demand industries. In terms of sales, the proportion of domestic sale is 55% of total sales and export sales are around 45%, and by export region, the proportion of Southeast Asia, Japan, Europe
and China is high. POSCO maintains order based production and sales system, and to secure stable sales, the proportion of direct sales to customers in domestic sales is maintained at about 60%.
POSCO continues to strive to strengthen its competitiveness in the midst of rapidly changing business environments such as the transition to a low-carbon eco-friendly era, accelerating technological innovation, and strengthening ESG management. The companys competitive advantages include followings:
First, POSCO is promoting great transformation from current steelmaking process to a low-carbon, eco-friendly process.
Second, POSCO will complete establishing intelligent Smart mill
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