From stretches to training tips, RXBAR
packaging now unlocks motivational messages in augmented reality
(AR) experience.
CHICAGO, Sept. 17,
2024 /PRNewswire/ -- The iconic RXBAR®
packaging – with its list of simple ingredients and "No B.S." – now
comes with another perk: motivation. For the first time ever, RXBAR
is harnessing the power of augmented reality (AR) to bring the
virtual and real worlds together in the No B.S. Motivator
experience. This immersive experience turns fan-favorite bars
into pocket-sized motivators that inspire you to embrace a No B.S.
mentality wherever you are.
Together with multi-marathon runner and former Bachelor,
Matt James, RXBAR is introducing the
AR tool to help you face the challenges that keep you from
achieving your wellness goals with Matt's tested training
techniques. From now until October
18, access a series of free motivational messages from Matt
as he appears as a mini 3D hologram atop your RXBAR packaging.
Visit RXBarNoBSMotivator.com and scan select RXBAR flavors
with a smartphone.
"When I teamed up with RXBAR to create the No B.S. Motivator AR
experience, I reflected on my go-to strategies for resisting life's
B.S. and keeping myself accountable throughout my wellness
journey," said Matt James. "We had a
lot of fun bringing this experience to life and it is my hope that
these personal techniques can inspire others to find confidence,
energy, and balance throughout their day."
"An RXBAR protein bar in your pocket or gym bag is the best way
to stay fueled to reach your wellness goals without any B.S.," said
Eileen Flaherty, Director, Brand
Marketing, RXBAR. "Now, for the next month, with new bar scanning
technology and help from Matt James,
our fans can get an extra boost of motivation and support when they
pick up our bars."
Unwrap simple ingredients and unlock RXBAR's No B.S. Motivator
experience from now until October 18.
Select flavors apply: Chocolate Sea Salt, Blueberry, Strawberry,
Peanut Butter, Peanut Butter Chocolate, Chocolate Coconut, Pumpkin
Spice and all RXBAR Nut Butter and Oat flavors. Visit
RXBarNoBSMotivator.com to learn more and try it out for
yourself.
To keep up with what RXBAR has coming next, follow Instagram,
TikTok, or visit RXBAR.com.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®,
Pop-Tarts®, Kellogg's Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's
vision is to become the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people. Our net sales for 2023 were
$13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Shae Feldman
(312) 988-2008
SFeldman@webershandwick.com
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SOURCE Kellanova
