The iconic cracker brand launches light,
flaky, buttery Club® Sweet Hawaiian crackers with
the perfect hint of sweetness and brings limited-edition Cinnamon
Sugar Club® Minis to shelves just in time for the
holidays
CHICAGO, Oct. 16,
2024 /PRNewswire/ -- Club® Crackers is
bringing a touch of sweetness to their signature light, flaky and
buttery crackers with a brand-new flavor: Club® Sweet
Hawaiian. For fans of the popular Hawaiian rolls,
Club® Sweet Hawaiian marks an exciting first-of-its-kind
expansion of the beloved flavor into the cracker category.
New Club® Sweet Hawaiian Crackers pair perfectly with
any topping and is ripe for flavor exploration. Try topping
Club® Sweet Hawaiian with turkey, Havarti cheese and a
Dijon mustard drizzle. You can also transform your go-to savory
slider recipe or a 'Hawaiian Pizza' into a bite-sized cracker
treat.
"This expansion of the Club® lineup with the addition
of Sweet Hawaiian gives our fans even more ways to enjoy the light,
flaky, buttery cracker that's always at the center of their
gatherings," said Carrie Foose,
director of brand marketing for Club Crackers. "Just like your
favorite Hawaiian rolls, Club® Sweet Hawaiian crackers
are incredibly versatile, whether you're pairing them with creamy
brie and tropical fruits for a delicious appetizer or topping them
with ham and Swiss cheese for a savory bite, elevated with just a
hint of sweetness."
The new sweet and salty options to enjoy don't end there! The
Club® brand is doubling down on sweet flavor ahead of
the holidays with NEW Cinnamon Sugar Club®
Minis, limited-edition offering that's a light, sweet snack
on its own or the perfect addition to any dessert. Each bite-sized
cracker is dusted with warm cinnamon and sweet sugar, delivering
the perfect blend of sweetness that complements the classic buttery
taste of Club®.
"The limited-edition Cinnamon Sugar Club® Minis are
perfectly salty-sweet munchable bites," said Foose. "Heading
into this holiday season's celebrations, you can also get creative
and use with a sweet dip or top your favorite desserts with a
delicious buttery, cinnamon-sugar crunch."
The brand celebrated the new flavors by exclusively previewing
them to guests at the Book CLUB® House, an immersive
fall book club getaway experience for the #BookTok
obsessed. Club® Sweet Hawaiian will
be available at select retailers starting October 2024, with a full nationwide rollout
beginning in 2025. Cinnamon Sugar Club®
Minis will be available for a limited time at retailers
nationwide beginning October
2024.
Stay up to date on the latest Club news by
following @ClubCrackersUS on Facebook and
Instagram.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international
cereal and noodles, and North
America frozen foods with a legacy stretching back more than
100 years. Powered by differentiated brands including
Pringles®, Cheez-It®, Pop-Tarts®,
Kellogg's Rice Krispies Treats®, RXBAR®,
Eggo®, MorningStar Farms®, Special
K®, Coco Pops® and more, Kellanova's vision
is to become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Hannah Jones
(212)-445-8451
HJones@webershandwick.com
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SOURCE Kellanova
