Callaway Golf to Sponsor CBS Sports' Super Bowl XLIV Telecast
2010年2月1日 - 9:00PM
PRニュース・ワイアー (英語)
Unprecedented 5:00-5:30 PM ET Sponsorship Showcases New Callaway
Diablo Edge Clubs Callaway Golf Staff Professional Phil Mickelson
to Participate CARLSBAD, Calif., Feb. 1 /PRNewswire-FirstCall/ --
Callaway Golf Company (NYSE:ELY) and CBS Sports have reached a
unique agreement that establishes the golf equipment manufacturer
as a presenting sponsor of the Super Bowl Today pregame show on
Sunday, February 7th. The partnership marks the first ever Super
Bowl pregame sponsorship struck by a stand-alone golf company.
Occupying rarefied air time that commences less than an hour before
kickoff, Callaway Golf® will employ its 5:00 - 5:30 PM EST
sponsorship to showcase their 2010 product line, headlined by the
company's new Diablo Edge(TM) golf clubs. The Diablo Edge line,
which includes drivers, fairway woods, hybrids and irons, arrives
at retail on February 15th and has been receiving widespread
acclaim, including five Gold Medals in Golf Digest's February "Hot
List" equipment issue, currently on newsstands. "The Super Bowl has
grown to become an unofficial American holiday and presents an
unparalleled promotional platform," said George Fellows, President
and CEO, Callaway Golf. "There is no bigger, bolder way for us to
position Callaway as the global leader in golf than to partner with
CBS on the most-watched event of the year." The 30-minute
sponsorship includes a Callaway-themed opening interstitial to
introduce the company's presence, as well as product and branding
exposure on the CBS set throughout the half hour. Callaway Golf
Staff Professional Phil Mickelson is slated to appear in an
additional segment to run during the sponsored programming.
Callaway Golf will also use the Super Bowl platform to debut 90
seconds of commercial time that will feature the company's focus on
technological innovation and its 2010 products. Terms of the
partnership are not disclosed. "We have had a long-standing
relationship with Callaway Golf through our PGA Tour programming,"
said John Bogusz, Executive Vice President Sales and Marketing, CBS
Sports. "We are extremely excited the brand is taking advantage of
this tremendous opportunity." Super Bowl pregame sponsorships are
regarded by many media analysts as an aggressive and effective way
for marketers to reach a substantial mainstream audience that
culminates as the game's kickoff approaches. Last year's Super Bowl
pregame show drew a Household rating/share of 11.6/24, and featured
a viewership of 21 million between 5:00 - 5:30 PM EST. "We
understand the pent-up desire for cutting-edge products that has
been building through the recession as consumer spending declined,"
said Jeff Colton, Senior Vice President, U.S., Callaway Golf. "Our
2010 product line featuring Diablo Edge has been generating a great
deal of excitement within the golf industry, and we're looking
forward to introducing it to a mainstream audience." Callaway
Golf's Super Bowl Today pregame show sponsorship continues a recent
trend of activity that distinguishes the company as one that is
playing offense amid the global economic downturn. Emboldened by
market share increases across each major product category and the
IOC's decision to reinstate golf as an Olympic sport for the first
time since 1904, Callaway has executed several recent initiatives
aimed at strengthening its position as the economy slowly recovers.
These initiatives include the recent formation of Callaway Golf
India, a new wholly-owned subsidiary that establishes a direct
presence in one of the fastest growing markets on the global golf
landscape. Callaway Golf India joins the Company's impressive
line-up of wholly-owned subsidiaries located outside the United
States that include Europe, Japan, Canada, Korea, Australia and
China. Callaway Golf's continued growth also includes entry into
consumer electronics with the December, 2008, acquisition of uPlay,
creators of uPro GPS-enabled distance measurement devices for
golfers. Since joining the Callaway Golf family, the Callaway uPro
GPS device has quadrupled its registered data base of users and was
presented with a 2009 "Best of What's New" award from Popular
Science magazine. Callaway Golf Company sells its products to golf
retailers (including pro shops at golf courses as well as
off-course retailers), sporting goods retailers and mass merchants,
directly and through its wholly-owned subsidiaries and to
third-party distributors. Callaway also sells golf accessories such
as bags, gloves, footwear, GPS devices, golf and lifestyle apparel,
golf headwear, eyewear, golf towels and golf umbrellas. About
Callaway Golf Through an unwavering commitment to innovation,
Callaway Golf Company (NYSE:ELY) creates products and services
designed to make every golfer a better golfer. Callaway Golf
Company manufactures and sells golf clubs and golf balls, and sells
golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®,
Ben Hogan® and uPro(TM) brands in more than 110 countries
worldwide. For more information please visit
http://www.callawaygolf.com/ or Shop.CallawayGolf.com Contact:
Callaway Golf Tim Buckman, 760-804-4133 CBS Sports LeslieAnne Wade
Senior Vice President, Communications 212-975-5171 (Logo:
http://www.newscom.com/cgi-bin/prnh/20091203/CGLOGO)
http://www.newscom.com/cgi-bin/prnh/20091203/CGLOGO
http://photoarchive.ap.org/ DATASOURCE: Callaway Golf Company
CONTACT: Tim Buckman of Callaway Golf, +1-760-804-4133, , or
LeslieAnne Wade, Senior Vice President, Communications of CBS
Sports, +1-212-975-5171, Web Site: http://www.callawaygolf.com/
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