Unifying Stagwell's digital transformation agencies provides
greater scale and growth opportunities for clients
NEW
YORK, July 31, 2024 /PRNewswire/ -- The Code and
Theory Network, Stagwell's digital transformation network, has
expanded to include Instrument and Left Field Labs. The move
strategically aligns Stagwell's individual digital transformation
agencies under the Code and Theory Network to create unparalleled
digital transformation capabilities unseen in the market today.
This expansion bolsters the Code and Theory Network, which is
the only end-to-end digital transformation network backed by 50%
engineers and 50% creatives at scale.
The Code and Theory Network now consists of Code and Theory,
Instrument, Kettle, Truelogic, Left Field Labs (LFL), Rhythm and
Mediacurrent.
Together, the Code and Theory Network is positioned to deliver
comprehensive value from concept to continuity, serving as
strategic partners in AI-driven transformation. Its human-led,
tech-powered approach embeds AI into its capabilities, delivering
practical, tangible benefits for its clients.
Instrument is a design and technology company dedicated to
helping brands unlock their full potential. It comprises its first
all-women C-suite, which underscores its commitment to diversified
perspectives in leadership. Across the verticals of brand, product
and marketing, Instrument continues to experience tremendous
growth, across a diverse set of new and long-standing partners.
Left Field Labs is the creative technology and innovation
partner for some of the world's most ambitious brands — where
people go to build what's next. Recently, LFL spotlighted Google
Search's new, more innovative modalities utilizing AI and AR. LFL
conceptualized, designed and built a new website to drive product
demos and Google app downloads, which launched to celebrate
Search's 25-year anniversary. Other clients include Amazon, Hasbro,
Disney, Verizon and Uber.
As part of the Code and Theory Network, Instrument and Left
Field Labs have the opportunity to further elevate their creative
and engineering capabilities while maintaining their distinct
cultures. They will benefit from complementary specialty digital
expertise, centralized resources and expanded collaboration for
shared growth. Additionally, they can leverage the Code and Theory
Network's flexible nearshore and offshore engineering talent with
expertise across North America,
South America and Asia.
This expansion builds on a historic year for Code and Theory,
the leading digital transformation agency, recently recognized as
Ad Age's Business Transformation Agency of the Year, ANA B2B Agency
of the Year and the Ace Awards Agency of the Year, winning Gold at
New York Festivals and more.
Code and Theory has seen an influx of top talent this year
having brought on Craig Elimeliah (formerly of VML and Lippe Taylor) as Chief Creative Officer, Raj
Bhatia, (formerly of Deloitte Digital) as Global Chief Technology
Officer, and Co-Heads of Production Julia LaRose (formerly of
Accenture) and Christine Clark
(formerly of Thinkingbox).
Dan Gardner, Co-Founder and
Executive Chair of Code and Theory, says: "In a world where
emerging technology like AI is undeniably going to transform
companies, there is still a lot of confusing noise and misdirected
hype. Our unique strategy to ensure our solutions are meaningful
has remained consistent: combine creativity and technology to find
the opportunities of tomorrow. With the addition of these new
companies, we have created the ultimate challenger agency to the
legacy consultancies and rigid holding companies that can't deliver
the modern model required to outperform our clients'
expectations."
Michael Treff, CEO, Code and
Theory says, "The Code and Theory Network is best positioned to
solve our client's hardest challenges, most of which focus on
accelerating growth through creativity and technology. The addition
of Left Field Labs and Instrument adds a depth of innovation and
new and unique capabilities as well as unparalleled CX scale. With
these additions, we are better able to provide strategically sound
solutions and deliver measurable outcomes for our clients."
Laurel Burton, CEO, Instrument
says: "We are at one of those moments of the technology curve where
you need trusted brands that not only know how to implement
technology, but also design innovative use cases that deliver
tremendous long-term value. Being part of the Code and Theory
Network gives Instrument the scale to deliver on a global stage as
we look to our next chapter of growth. We are committed to finding
forward-looking solutions for age-old challenges — creating work
that has a lasting impact."
Sarah Richardson Mehler, CEO,
Left Field Labs says: "As a part of the Code and Theory Network,
Left Field Labs can offer our clients the opportunity to innovate
at scale to build for the future. The network shares a fundamental
belief that convergence of emerging technologies will change
businesses, industries and the Internet as a whole. I couldn't be
more thrilled to be part of the Code and Theory network and all
that we are unlocking together."
About Code and Theory Network
Code and Theory Network
is the only network with a balance of 50% creative and 50%
engineers at scale. The technology-first group within Stagwell
Group is built to partner with businesses to navigate the
complexity of changing consumer behaviors, emerging technologies
and AI. With a global footprint and the capabilities to work across
the entire consumer journey, we crave the hardest problems to
solve. The network includes the flagship agency Code and Theory as
well as Instrument, Kettle, Left Field Labs, Truelogic, Rhythm and
Mediacurrent. Code and Theory clients include Amazon, JPMorgan
Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For
more, visit codeandtheory.com
About Instrument
Instrument is a
multidisciplinary creative company that redefines brands and
experiences, with offices in Portland,
Oregon, New York, New York
and Los Angeles, California. We
are a dynamic group of creative technologists and storytellers that
use the power of design and technology to co-create groundbreaking
work with our clients. We connect brands like never before —
helping organizations reimagine the most valuable pieces of their
digital ecosystem. With deep talent in the areas of Strategy,
Design, Development and Content Creation, we build modern
experiences for ambitious brands.
About Left Field Labs
Left Field Labs is a digital
agency dedicated to solving our common challenges through uncommon
creativity. Our team of over 100 designers, developers and
strategists has launched hundreds of digital products and
experiences — from VR and websites to apps and experiential
installations — for clients, such as Google, Discovery, Android,
Estée Lauder, Uber and Disney.
Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com
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SOURCE Stagwell Inc.