Tel
Aviv-based digital agency and its SaaS platform
InfluencerMarketing.AI joins Stagwell Marketing Cloud's PRophet
Comms Tech Suite
NEW
YORK and TEL AVIV,
Israel, July 24, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW), the challenger network built to transform
marketing, has acquired Tel
Aviv-based LEADERS, a world-class digital agency
specializing in influencer marketing and social commerce and the
development of InfluencerMarketing.AI (IMAI), a global influencer
marketing SaaS platform. The company joins Stagwell Marketing
Cloud's PRophet Comms Tech Suite of AI-powered offerings
purpose-built for modern PR and marketing professionals.
The company joins SMC's PRophet Comms Tech
Suite of AI-powered offerings for modern PR and marketing
professionals.
Founded by Eran Nizri and
Yehonatan Arami in 2017, LEADERS and
IMAI combine high-value digital and influencer marketing strategy
with a cutting-edge, AI-powered SaaS influencer marketing platform.
IMAI leverages advanced AI technologies to connect brands with over
300 million creators worldwide. The platform allows users from
anywhere in the world to launch campaigns in just a few clicks,
offering robust analytics, sales prediction models, and campaign
management tools. Clients include Nespresso, Samsung, and
Colgate-Palmolive; notable SaaS clients include Coca-Cola,
Playtika, Estée Lauder, and Superdry. IMAI will supplement the
bench of influencer marketing platforms currently in use by
Stagwell's agencies around the world, including existing tools in
the PRophet Comms Tech Suite.
"We are excited to welcome LEADERS to the Stagwell family. This
acquisition strengthens our Stagwell Marketing Cloud offering with
cutting-edge AI solutions for influencer marketing while marking
our first agency in Israel amid a
substantial global expansion push from Stagwell this year," said
Mark Penn, Chairman and CEO,
Stagwell. "Eran and his team share our vision of transforming
marketing with technology, and we look forward to working together
to deliver value to our clients across the globe."
"Combining with Eran and the LEADERS team is a force multiplier
for PRophet and Stagwell to expand global reach, integrate advanced
AI technologies and leverage domain expertise around high
performance digital and influencer marketing strategy for
customers," said Aaron Kwittken,
Founder and CEO of SMC's Comms Tech Suite.
"This acquisition marks a transformative milestone for LEADERS
and InfluencerMarketing.AI," added Nizri. "With Stagwell's
extensive network and resources, we are set to redefine the
landscape of influencer marketing. Our goal is to become the
world's leading influencer and digital marketing powerhouse,
delivering unparalleled value and innovation to our clients. We
look forward to integrating our capabilities into Stagwell's Comms
Tech Unit and leading the industry into a new era of
excellence."
LEADERS' and IMAI's success is driven by a strong leadership
team. Eran Nizri will continue to
serve as Group CEO, reporting into Aaron
Kwittken, Founder and CEO of Stagwell Marketing Cloud's
PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to
spearhead LEADERS' digital agency operations as CEO. Yehonatan Arami, will continue to lead business
development, expanding the company's reach within the Stagwell
network.
The acquisition comes as Stagwell expands its global footprint
and invests further in AI-enabled solutions at the forefront of
digital marketing. LEADERS is Stagwell's seventh acquisition of
2024, following Team Epiphany (U.S.), Sidekick (U.K.), What's Next
Partners (France), PROS
(Brazil), Business Traveller
(Global), and BERA (U.S.).
About Stagwell Marketing Cloud
Stagwell Marketing
Cloud (SMC) is a suite of data-driven SaaS solutions built for the
modern marketer. Born out of Stagwell's (NASDAQ: STGW) network of
award-winning marketing agencies, SMC empowers marketers to drive
business and brand impact by giving them intuitive tools equipped
with proprietary, actionable data. SMC's portfolio of solutions
powers market research, communications, and media for brands
worldwide by leveraging technology such as generative and
predictive artificial intelligence, machine learning, augmented
reality, and more. Get your head in the cloud at
www.stagwellmarketingcloud.com.
About PRophet
Founded in 2020 by PR industry leader
Aaron Kwittken, PRophet is an
award-winning suite of essential, AI-powered Comms Tech tools
purpose-built to empower modern communicators to perform more
efficiently by quickly uncovering and authentically engaging with
high-authority journalists and leading influencers. PRophet was
awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024
Webby Award, and was included in PR News' 2024 Tech Hotlist. The
all-in-one platform offers three core solutions: PRophet Earn
creates and tests "mediable" PR content to predict earned media
interest and sentiment. PRophet Influence combines vertical
AI, analytics, discovery and tracking technologies to inform and
manage influencer marketing campaigns. PRophet Monitor delivers
real-time, earned and social media monitoring, reporting and
analytics to alert teams of emerging trends, threats, brand
mentions, and opportunities for real-time response. PRophet is part
of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS
solutions built for the modern marketer. Visit prprophet.ai to
learn more.
About LEADERS
Established in 2017, LEADERS is a digital agency specializing in
influencer marketing. With a focus on performance and sales,
LEADERS provides comprehensive services that harness the power of
influencer marketing and social media.
About InfluencerMarketing.AI
Established in 2020, InfluencerMarketing.AI is a SaaS influencer
marketing platform that connects brands with a vast network of
influencers. Utilizing advanced AI and machine learning
technologies, InfluencerMarketing.AI offers robust analytics, sales
prediction models, and management tools to optimize influencer
marketing campaigns, focusing on e-commerce brands to track
conversions and ROI.
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
View original content to download
multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-acquires-leaders-bolstering-global-influencer-marketing-capabilities-with-ai-302204706.html
SOURCE Stagwell Inc.