Tech-enabled, global hospitality company adds
three properties in Greater Los Angeles, including two
office-to-hotel conversions
Sonder Holdings Inc. (NASDAQ: SOND), a leading next-generation
hospitality company that is redefining the guest experience through
technology and design, is launching three new properties in
Southern California with aesthetics reflecting the heritage and
attributes of their surroundings.
The Winfield and The Craftsman, Sonder’s first two
locations in Downtown Los Angeles, are adaptive reuse properties in
partnership with leading developers. They complement five existing
Sonder properties in Beverly Hills, Inglewood, and Santa Monica.
Sonder also opened its third property in Orange County with the
addition of Woods Cove.
“We’re excited to continue expanding in Southern California,
with the opening of The Winfield and The Craftsman, two incredible
historic buildings in Downtown Los Angeles converted to hotels via
adaptive reuse. We’ve also added the beautiful Woods Cove in Laguna
Beach to our portfolio. Our signature design-forward, tech-enabled
experience appeals to the next generation of travelers, and we look
forward to welcoming business and leisure guests to our new
properties,” said Scott Blakeslee, Area General Manager at
Sonder.
Historic Buildings in Downtown Los Angeles Embark on a New
Chapter
The Winfield occupies a renovated and converted historic
building, originally constructed in the late 1920s for the retailer
Foreman & Clark. The building is a designated Los Angeles
Historic-Cultural Monument, and combines Art Deco and Gothic
architecture styles. Situated in the Jewelry District, it was most
recently used as offices. It has now been converted into a 125-key
hotel and named with a nod to Foreman & Clark’s founder.
The spacious lobby welcomes guests with high ceilings, original
marble flooring, and decorative tiling, while guest rooms and
suites have a sleek contemporary design. All units include a
kitchenette, and range in size from queen to penthouse,
accommodating up to 8 guests. There are two penthouse suites at
approximately 2,000 and 2,800 square feet respectively, offering
skyline views. The hotel’s guest amenities include a gym and yoga
room, fifth floor outdoor terrace, and library lounge.
“The Foreman & Clark Building is an iconic part of DTLA’s
heritage and it has been a privilege for our company to restore its
historic architecture and readapt its use as a Sonder flagship
property. We look forward to seeing Sonder’s success in hosting
countless guests in this unique, historic building,” said Dimitri
Bonnis, Vice President at Bonnis Properties Inc.
The Craftsman, a 110-key hotel in Downtown Los Angeles,
is expected to open by early next year. Originally known as the
Lane Mortgage Building, the 12-story, 1923 property was designed by
Los Angeles architect Loy Lester Smith, and sits directly opposite
the historic Apple Tower Theater. It has since been converted from
office use and completely renovated.
The lobby features original tile artwork by artisan Ernest
Batchelder (1875-1957), who inspired the name The Craftsman. Guest
spaces are light and airy, with high ceilings and tall windows,
while white oak finishes and brass accents create a warm and
inviting atmosphere. Units range in size from queen to two-bedroom,
accommodating up to 6 guests.
“The Craftsman will be a wonderful addition to the Downtown
community, and I'm thrilled that the historic Lane Building is
embarking on a new chapter as a Sonder property. This blending of
historic architecture with a remarkable, modern guest experience is
a win-win for neighbors and visitors alike,” said Shahram Delijani,
Principal at Delson Investment Co.
A Coastal Inn Hideaway in Laguna Beach
Occupying a prime location one block from the ocean in Laguna
Beach, Sonder Woods Cove is a beautifully renovated
25-key hotel that is now part of Sonder’s portfolio. Rooms and
suites feature warm earth tones, rattan furnishings, and marble
bathrooms, mirroring the serenity of the town’s famous vistas. When
not enjoying the beach or savoring rustic cuisine at nearby
restaurants, guests of Woods Cove can relax on the property’s
rooftop terrace, or by its swimming pool that is set to open later
this year.
“We are thrilled to revitalize what was once Las Ondas, a 1940s
motel located on Pacific Coast Highway. Woods Cove has set the bar
high for guest room design in Laguna Beach. Partnering with Sonder,
we hope to delight guests with memories and great experiences for
years to come,” said Blake Marriott, Principal at LBIO, LLC.
Expanding the Portfolio and Preserving Time-Honored
Properties
Sonder partners with owners to lease, manage, and operate
hotels, resorts, and multi-unit apartment buildings in prime
locations, with a variety of deal structures to meet the needs of
both owners and lenders.
“As an experienced global operator of properties ranging in size
from boutique to 350+ key, we drive value for owners with efficient
operations, unique revenue management and marketing capabilities,
and a brand which is loved by the next generation of travelers.
We’re keen to explore further opportunities in SoCal including
takeovers of existing hospitality assets, office conversions,
historic building renovations, and new developments,” said Zach
Okyle, Senior Director of Real Estate at Sonder.
Sonder operates in 40+ markets across ten countries, and has
approximately 17,400 live and contracted units worldwide as of Q2
2023. The company distinguishes itself in the hospitality industry
through modern design and by using technology to deliver a
frictionless guest experience at a lower cost structure. The Sonder
app puts guests in full control of their stay – from booking, to
interacting with guest services, to check-out – via their own
mobile device.
Sonder recently announced the launch of Powered by Sonder, its
first dedicated hotel collection, as well as its continued
expansion in New York City, EMEA and Florida. A third of Sonder
properties received Tripadvisor 2023 Travelers’ Choice Awards, a
3-fold increase from 2022, placing them in the top 10% of
Tripadvisor listings worldwide, with two properties in the top 1%
of all listings.
To explore Sonder real estate partnership opportunities, please
contact partners@sonder.com
About Sonder
Sonder (NASDAQ: SOND) is revolutionizing hospitality through
innovative, tech-enabled service and inspiring, thoughtfully
designed accommodations combined into one seamless experience.
Launched in 2014, Sonder provides a variety of accommodation
options — from spacious rooms to fully-equipped suites and
apartments — found in over 40 markets spanning ten countries and
three continents. The Sonder app gives guests full control over
their stay. Complete with self-service features, simple check-in
and 24/7 on-the-ground support, amenities and services at Sonder
are just a tap away, making a world of better stays open to
all.
To learn more, visit www.sonder.com or follow Sonder on X
(Twitter), Instagram or Linkedin.
Download the Sonder app on Apple or Google Play.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231016173004/en/
Media: press@sonder.com
Investor: ir@sonder.com
Sonder (NASDAQ:SOND)
過去 株価チャート
から 10 2024 まで 11 2024
Sonder (NASDAQ:SOND)
過去 株価チャート
から 11 2023 まで 11 2024
