– SoFi Becomes Multi-Year Entitlement
Partner of SoFi NBA Play-In Tournament –
– SoFi Partners with Five-Time NBA
All-Star Jayson Tatum to Establish $1M Generational Wealth Fund to
Expand Financial Literacy, Close Wealth Gap –
The National Basketball Association (NBA) and SoFi today jointly
announced a multi-year partnership making SoFi the official banking
partner of the NBA, NBA G League, NBA 2K League and USA Basketball.
SoFi, the bank and personal finance company, will also be the
official entitlement partner of the SoFi NBA Play-In
Tournament.
SoFi is also partnering with five-time NBA All-Star Jayson Tatum
to establish the SoFi Generational Wealth Fund, into which SoFi is
donating $1 million to promote financial literacy and create
family-sustaining wealth for years to come.
The SoFi NBA Play-In Tournament, which will take place April
16-19, will see the teams that finish the regular season with the
seventh to tenth-highest winning percentages in each conference
compete for a spot in the NBA Playoffs presented by Google Pixel.
As part of the collaboration, a co-branded SoFi NBA Play-In
Tournament logo will be utilized as the official tournament logo,
which will be promoted throughout the NBA season, during each
tournament game, across the NBA’s global social media community and
through in-arena signage.
“SoFi is proud to partner with the NBA to cement our brand as a
trusted household name through the league's vast reach. As the next
generation of banking, we believe we can help millions of NBA fans
nationwide achieve their financial goals and get their money
right,” said Anthony Noto, CEO of SoFi. “We’re excited to work with
Jayson Tatum on the new SoFi Generational Wealth Fund, through
which we’re donating $1 million, taking action together on the need
for more widespread access to financial education resources and
closing the generational wealth gap in America, where nearly 60%
don’t feel like they can become financially secure.”
"SoFi’s innovation in the financial services space and
commitment to providing accessible resources to enhance financial
literacy aligns with our efforts to make a lasting impact in the
communities where we operate,” said Kerry Tatlock, NBA Executive
Vice President of Global Marketing Partnerships and Media. “We're
proud to have SoFi join the NBA Family as our Official Bank partner
and we look forward to working together to bring these shared
values to fans in meaningful ways.”
The SoFi Generational Wealth Fund will deploy $1 million through
grants and direct aid to positively impact individuals far beyond
the basketball court. In partnership with the Jayson Tatum
Foundation, The Fund furthers Tatum’s S.M.A.R.T. Project, which
assists single parents as they navigate parenthood, education and
financial wellness. The Fund aims to reach the community with
helpful financial resources to support financial literacy and to
expand opportunities for homeownership as a path to sustainable
wealth for future generations.
“Ever since I got my first paycheck, I’ve been planning for my
son’s future, my mom’s retirement, and my own long-term financial
well-being,” said Tatum. “Now, I want to help others outside the
league up their financial game. I’m excited to be working with an
innovative partner like SoFi, who is ushering in a new generation
of ways to get your money right, to help spread the word on
financial literacy and planning for a bright future.”
Additionally, beginning February 13, SoFi will help some lucky
NBA fans realize their ambitions – whether it’s creating
generational wealth or pursuing financial freedom – by tipping off
the SoFi Zero Giveaway sweepstakes. Fans who open a SoFi Checking
and Savings account will have a chance, each week throughout the
NBA regular season and postseason, to add extra zeros to their
account via a $10,000 weekly giveaway. To enter today and learn
more visit SoFi.com/Zero/.*
SoFi will also partner with the NBA's national media partners,
Disney and TNT Sports, and will collaborate with the NBA on
additional events throughout the year, including virtual signage
during game broadcasts and activations at marquee NBA events
including NBA All-Star 2024 in Indianapolis.
The 73rd NBA All-Star Game will take place at Gainbridge
Fieldhouse in Indianapolis, Indiana, and will air on TNT in the
U.S. and reach fans in more than 200 countries and territories in
more than 50 languages through the league’s international broadcast
partners and NBA League Pass – the league’s premium live game
subscription service available via the NBA App.
As the official banking partner of the NBA, SoFi is committed to
helping fans get their money right by providing an award-winning
banking experience, one of the highest yielding APY’s and no
account fees. SoFi also equips members with the financial tools
they need to borrow, save, spend and protect their money, all in
one app. SoFi banking membership comes with a host of benefits
including services, content and tools that are designed to help
achieve financial goals.
About SoFi
SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for
digital financial services on a mission to help people achieve
financial independence to realize their ambitions. The company's
full suite of financial products and services helps its more than
7.5 million SoFi members borrow, save, spend, invest, and protect
their money better by giving them fast access to the tools they
need to get their money right, all in one app. SoFi also equips
members with the resources they need to get ahead – like career
advisors, Certified Financial Planner™ (CFP®) professionals‡,
exclusive experiences and events, and a thriving community – on
their path to financial independence.
SoFi innovates across three business segments: Lending,
Financial Services – which includes SoFi Checking and Savings, SoFi
Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and
Technology Platform, which offers the only end-to-end vertically
integrated financial technology stack servicing 150 million users
across the world. SoFi Bank, N.A., an affiliate of SoFi, is a
nationally chartered bank, regulated by the OCC and FDIC and SoFi
is a bank holding company regulated by the Federal Reserve. The
company is also the naming rights partner of SoFi Stadium, home of
the Los Angeles Chargers and the Los Angeles Rams. For more
information, visit SoFi.com or download our iOS and Android
apps.
About the NBA
The National Basketball Association (NBA) is a global sports and
media organization with the mission to inspire and connect people
everywhere through the power of basketball. Built around five
professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K
League and Basketball Africa League, the NBA has established a
major international presence with games and programming available
in 214 countries and territories in 60 languages, and merchandise
for sale in more than 200 countries and territories on all seven
continents. NBA rosters at the start of the 2023-24 season featured
a record 125 international players from 40 countries and
territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA
App and NBA League Pass. The NBA has created one of the largest
social media communities in the world, with more than 2.3 billion
likes and followers globally across all leagues, team and player
platforms. NBA Cares, the NBA’s global social responsibility
platform, partners with renowned community-based organizations
around the world to address important social issues in the areas of
education, inclusion, youth and family development, and health and
wellness.
‡Certified Financial Planner Board of Standards Inc. (CFP Board)
owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™,
CFP® (with plaque design), and CFP® (with flame design) in the
U.S., which it awards to individuals who successfully complete CFP
Board’s initial and ongoing certification requirements.
* NO PURCHASE OR ACCOUNT FUNDING NECESSARY TO ENTER OR WIN. Open
only to legal residents of the 50 U.S./D.C., 18+. Void where
prohibited by law. Sweepstakes entry ends at 11:59 pm PT on
6/23/24. Subject to full Official Rules including alternate methods
of entry, and Entry Periods, prizes, and odds: sofi.com/zero.
Sponsor: Social Finance Inc. ("SoFi").
©2024 Social Finance, Inc. All rights reserved.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240213220225/en/
NBA, Kelsey Boyd, kboyd@nba.com SoFi, pr@sofi.org
SoFi Technologies (NASDAQ:SOFI)
過去 株価チャート
から 3 2024 まで 4 2024
SoFi Technologies (NASDAQ:SOFI)
過去 株価チャート
から 4 2023 まで 4 2024
