Third Partnership Seeks to Engage Latino
Voters Before National Voter Registration Day
NEW
YORK, Sept. 4, 2024 /PRNewswire/ -- Match
Group's Chispa, the leading dating app for Latine singles in
the U.S., is partnering for the third time with Voto Latino, a grassroots political
organization, to empower Gen Z Latino voters. This collaboration
aims to boost voter registration and participation in the upcoming
presidential election through a co-branded election hub, in-app
mobilization, and a new sticker collection that highlights key
issues.
With 36.2 million U.S. Latinos eligible to vote this year—a 12%
increase since the last election—Latinos are projected to make up
14.7% of all eligible voters in November. Despite this growth, many
remain unregistered and disengaged, making this partnership crucial
for boosting Latino political participation.
A recent survey conducted by Chispa highlights the urgent need
for increased Latino voter registration and participation:
- Voting Patterns: Half of the respondents voted in the
2020 Presidential Election, but only 33% participated in the 2022
Midterms. Almost 54% plan to vote in 2024, while 25% are still
undecided.
- Top Issues: The main concerns among Latino survey
participants are Cost of Living (73%), Immigration Reform (43%),
Wage Equality and Job Availability (41%), Healthcare Access (36%),
and Gun Violence Prevention (23%).
- Community Impact: Nearly 75% believe the Latino vote
will influence the 2024 election. However, 52% cite a lack of faith
in the impact of their vote as a key reason for not voting.
- Representation Concerns: Only 20% feel well-represented
politically, while 30% feel their interests are not represented at
all. For 38% of respondents, cultural identity is a major factor in
their voting decisions.
"Voto Latino is honored to work
with Chispa to mobilize and register Latinos to vote in the
upcoming elections. Over 36 million Latinos are eligible to vote in
November and we are doubling-down on our efforts to inform them
about the relevant issues for our community and to register them to
vote," said Voto Latino Co-Founder and President Maria Teresa Kumar. "Voto Latino is conducting a robust electoral
digital campaign, meeting young Latinos where they are. Chispa is
the leading dating app among our community and Voto Latino is proud to work with its
extraordinary team to make sure Latinos raise their voices and once
again show their power."
Chispa and Voto Latino are
expanding their partnership with several key initiatives for the
upcoming election. Building on the success of their previous
collaborations, they will launch a co-branded election hub on
September 1. This hub will offer
users the ability to register to vote, access information on early
voting, mail-in voting, and candidate details.
Chispa will actively drive its users to this hub to boost voter
registration and participation. Additionally, Chispa is supporting
Voto Latino with a contribution
towards their voter registration and engagement efforts.
A new feature this year is the "Amor x Democracy" sticker
collection. This set will enable users to showcase the issues that
matter most to them and connect with others who share similar
concerns. Available by September 1,
2024, the collection includes stickers representing
different voter types and key issues such as cost of living,
immigration reform, wage equality, healthcare, and gun control.
"At Chispa, we're dedicated to empowering our users to make a
community impact," said Julia
Estacolchic, Senior Director of Brand Marketing at Chispa.
"Partnering with Voto Latino boosts
voter registration and engagement while connecting users through
shared values. Together, we aim to inspire a significant turnout in
the 2024 election."
For more information, visit:
https://votolatinofoundation.org/election-center-chispa/
About Chispa
Chispa is the largest dating app made for
US Latinos, with 10 million downloads and the goal of helping
Latinos create new connections with singles from similar
backgrounds, cultures, and communities. Chispa is a Match Affinity
dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading
provider of dating products designed to increase users' likelihood
of finding a meaningful connection, like Tinder, Match, Hinge,
OkCupid, and more. The Chispa app is available on the iOS
App Store and Google Play, both in
English and Spanish. For more information visit
www.chispa-app.com and follow @ChispaApp on TikTok, Facebook,
Twitter, and Instagram.
About Voto
Latino
Voto Latino is
a grassroots political organization focused on educating and
empowering a new generation of Latino voters, as well as creating a
more robust and inclusive democracy. Since its founding,
Voto Latino has registered over 1.4
million voters, mobilized tens of thousands of voters in the 2022
midterms, helping to defeat the so-called "red wave" and keep the
Senate majority-Democrat. Voto
Latino has also filed several lawsuits to defend voting
rights in Texas, Arizona, and North
Carolina ahead of the 2024 election.
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SOURCE Chispa