NEW YORK and CANTON, Mass., Nov. 23,
2020 /PRNewswire/ -- After a successful 2019 launch and an
outpouring of requests from fans nationwide, home fragrance and
lifestyle brand Homesick announced today it has once again
teamed up with Dunkin', bringing back limited-edition candles
inspired by some of the beloved brand's most popular menu items:
Original Blend Coffee and Old Fashioned Donuts.
This year, customers can add a personalized message, like their
name, a holiday message, or even a favorite Dunkin' order to the
jar of any candle to make it an extra special gift. The
collection, which draws on the power of scent to brew up meaningful
memories, brings the Dunkin' experience and moments of nostalgia
into homes of fans nationwide during a time when many catch-ups
over coffee and donuts have gone virtual.
Returning Homesick x Dunkin' Collection candle fragrances
include:
- Original Blend – Dunkin's signature blend coffee that
has been keeping America running for 70 years. The combination of
Original Blend Coffee and cream delivers a sweet scent to be
enjoyed by all.
- Old Fashioned – Indulge in the coziness of freshly baked
Old Fashioned Donuts with the sweet but subtle scent of traditional
warm spices that wrap you in nostalgia.
The returning candle fragrances were lovingly developed by
Homesick's team of researchers, chandlers, and perfume chemists,
who worked closely with the Dunkin' culinary team to ensure each
candle captures the essence of the product it represents. Packaged
in bold, vibrant prints that reflect Dunkin's iconic pink and
orange colors, the limited-edition collection is available
beginning today, November 23, at
homesick.com/dunkin for $34
MSRP. For another $15, fans can print
a personalized message on the candle's jar for a custom gift as
unique as fans' go-to Dunkin' order. Each candle is hand-poured in
the U.S. with a soy wax blend and offers a generous burn time of 60
to 80 hours.
"When we first started working with Dunkin' to create this
collection, we immediately bonded over our shared passion for
putting a smile on people's faces. It was all the more fulfilling
for us to see such a positive response to the lineup – between Old
Fashioned and Original Blend selling out so quickly, and an influx
of comments, DMs, and emails from our customers asking us to bring
it back," said Lauren Lamagna,
Director of Product Development and Merchandising at Homesick.
"Whether our customers are buying for themselves to relive a
special Dunkin' memory, or to give to friends and family customized
with their go-to order, we're excited to team up with Dunkin' again
to offer this meaningful gift for the holiday season."
"In a year when everyone could use a little more cheer, Dunkin'
coffee and donuts and Homesick candles have both played a role in
bringing people moments of comfort and joy. Our fans are as unique
as their coffee orders and we wanted to bring back our
collaboration with the fun new twist of personalization," said
Justin Unger, Director of Strategic
Partnerships at Dunkin' Brands. "After last year's response, it was
an easy decision to team up with Homesick again to bring back those
fan-favorite fragrances and allow people nationwide to experience
Dunkin' at home."
The collaboration with Homesick is a key part of Dunkin's plans
to help fans give extra cheer all season long. From seasonal
sips and holiday cups to custom, limited-edition holiday
merch, Dunkin' has fans' backs this holiday season, however they're
celebrating.
For more information, please visit www.homesick.com/dunkin.
About Homesick
Founded in 2016, Homesick is a home
fragrance and lifestyle brand that creates authentic, hand-poured
products that draw on the power of scent to evoke treasured
memories of people, places, and moments. Each fragrance is
extensively researched and developed by our team of storytellers,
perfume chemists, and chandlers in collaboration with passionate
communities. Made from a natural soy wax blend with premium cotton
wicks and custom fragrance oils, our candles are non-toxic and
contain no lead, plastics, paraben, petroleum or phthalates.
Homesick is part of Win Brands Group (Win), a leading owner of
product-focused, direct to consumer brands that deliver happiness
and incredible experiences to their customers. In addition to
Homesick, Win's current portfolio includes the likes of QALO
(silicone wedding rings and accessories), Bow & Drape
(customizable women's apparel) and Stowaway (high-quality, everyday
cosmetics).
About Dunkin'
Founded in 1950, Dunkin' is America's
favorite all-day, everyday stop for coffee and baked goods. Dunkin'
is a market leader in the hot regular/decaf/flavored coffee, iced
regular/decaf/flavored coffee, donut, bagel and muffin categories.
Dunkin' has earned a No. 1 ranking for customer loyalty in the
coffee category by Brand Keys for 14 years running. The
company has more than 12,600 restaurants in 40 countries worldwide.
Based in Canton, Mass., Dunkin' is part of the Dunkin' Brands
Group, Inc. (Nasdaq: DNKN) family of companies. For more
information, visit www.DunkinDonuts.com.
Media Contact:
Caroline
Medeiros
Dunkin' Brands
press@dunkinbrands.com
781-737-5200
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SOURCE Dunkin'