Private Cloud Compute sets a new standard for privacy in
artificial intelligence
Apple® today announced new updates across its platforms that
help empower users and keep them in control of their data. Private
Cloud Compute extends the industry-leading protections of iPhone®
to the cloud, so that users don’t have to choose between powerful
intelligence grounded in their personal context and strong privacy
protections. Apple also raised the bar for privacy with new
features, such as locked and hidden apps, aimed at helping users
protect sensitive areas of their phones. Apple introduced
additional features designed with privacy and security in mind,
including categorization in Mail, Messages via satellite, and
presenter preview.
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https://www.businesswire.com/news/home/20240610030033/en/
Apple today announced new updates across
its platforms that help empower users and keep them in control of
their data. (Photo: Business Wire)
“Private Cloud Compute allows Apple Intelligence to process
complex user requests with groundbreaking privacy,” said Craig
Federighi, Apple’s senior vice president of Software Engineering.
“We’ve extended iPhone’s industry-leading security to the cloud,
with what we believe is the most advanced security architecture
ever deployed for cloud AI at scale. Private Cloud Compute uses
your data only to fulfill your request, and never stores it, making
sure it’s never accessible to anyone, including Apple. And we’ve
designed the system so that independent experts can verify these
protections.”
Superior Privacy for AI Capabilities
Apple Intelligence™, the personal intelligence system
that puts powerful generative models right at the core of iPhone,
iPad®, and Mac®, makes a user’s most personal devices even more
useful and delightful.
A cornerstone of Apple Intelligence is on-device processing,
which delivers personal intelligence without collecting users’
data. In those times when a user needs models that are larger than
what can fit in their pocket today, Private Cloud Compute
allows Apple Intelligence to flex and scale its computational
capacity, drawing on larger, server-based models to handle more
complex requests, all while protecting user privacy.
When a user makes a request, Apple Intelligence analyzes whether
it can be processed on device. If it needs greater computational
capacity, it can draw on Private Cloud Compute, which will send
only the data that is relevant to the task to be processed on Apple
silicon servers. When requests are routed to Private Cloud Compute,
data is not stored or made accessible to Apple, and is only used to
fulfill the user’s requests.
The Apple silicon servers that form the foundation of Private
Cloud Compute provide unprecedented cloud security. This starts
with the Secure Enclave, which protects critical encryption keys on
the server just as it does on a user’s iPhone, while Secure Boot
ensures the OS running on the server is signed and verified, just
like in iOS. Trusted Execution Monitor makes sure only signed and
verified code runs, and attestation enables a user’s device to
securely verify the identity and configuration of a Private Cloud
Compute cluster before sending a request. And to verify Apple’s
privacy promise, independent experts can inspect the code that runs
on Private Cloud Compute servers.
More details on Private Cloud Compute can be found at
security.apple.com/blog/private-cloud-compute.
More Privacy Features Designed to Empower Users
Locked and hidden apps give users peace of mind that
others won’t inadvertently see something unintended when showing
their screen to someone else, or handing them their device. Users
can lock an app to protect its contents from view, or hide an app
to help prevent others from seeing it. When a user locks an app, if
someone tries to tap it, they will be required to authenticate
using Face ID®, Touch ID®, or a passcode. For additional privacy, a
user can also hide an app, moving it to a locked, hidden apps
folder that requires Face ID, Touch ID, or a passcode to open.
“We relentlessly deliver on our commitment to give users the
strongest and most innovative privacy protections,” said Erik
Neuenschwander, Apple’s director of User Privacy. “This year is no
exception, and the ability to lock and hide apps is just one
example of Apple helping users remain in control of their
information, even when they are sharing their devices with
others.”
For years, Apple has worked to ensure that a user can share
exactly what they want to, and with whom. In 2020, Apple introduced
the Photos picker, which lets a user select photos and videos to
use in an app, without requiring full Photo Library access. This
year, Apple has two new features that expand on this protection.
With Contacts permission improvements in iOS 18, Apple is
putting users in control by letting them choose which contacts to
share with an app, rather than give an app access to all their
contacts. Accessory Setup Kit also allows developers to
provide an intuitive new way to pair a user’s accessories without
letting an app see all the other devices on their network, keeping
their devices private and making pairing seamless.
Other new updates across Apple’s platforms make it easier than
ever for users to take advantage of privacy and security
features.
Building on the foundation of Keychain®, which Apple first
introduced more than 25 years ago, the new Passwords app
makes it easy for users to access account passwords, passkeys,
Wi-Fi passwords, and two-factor authentication codes stored
securely in Keychain. The app also includes alerts for users
regarding common weaknesses, such as passwords that can be easily
guessed, have been used multiple times, or have appeared in known
data leaks.
Additionally, the refreshed Privacy & Security
section in Settings surfaces glanceable information, so users can
more easily understand the level of access each app has.
Additional Features Built with Privacy by Design
Apple has been building privacy and security protections into
its apps and services for many years, and iOS 18, iPadOS® 18, and
macOS® Sequoia are no exception.
With iOS 18, categorization in Mail occurs entirely on a
user’s iPhone, and automatically sorts messages into Primary,
Promotions, Transactions, and Updates, letting users focus on the
messages that matter to them most.
Messages via satellite in iOS 18 enables users to message
their friends and family directly from their existing iMessage® and
SMS conversations when they are without access to cellular
connectivity or Wi-Fi.1 When going off the grid, users can message
over satellite right from the Messages app, while maintaining
end-to-end encryption for iMessage.
Presenter preview in macOS Sequoia helps ensure users no
longer have to worry about oversharing when they’re video
conferencing, using AirPlay®, or plugging in with a cable. With
apps like FaceTime® and Zoom, users can share their whole screen,
or just an app, and presenter preview appears automatically.
Availability
The developer betas of iOS 18, iPad OS 18, and macOS Sequoia are
available to Apple Developer Program members at developer.apple.com
starting today, and public betas will be available next month at
beta.apple.com. New software features will be available this fall
as a free software update. Features are subject to change. Some
features may not be available in all regions, all languages, or on
all devices. For more information about availability, visit
apple.com.
Apple Intelligence will be available in beta on iPhone 15 Pro,
iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri
and device language set to U.S. English, as part of iOS 18, iPadOS
18, and macOS Sequoia this fall. For more information, visit
apple.com/apple-intelligence.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple
Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS,
watchOS, visionOS, and tvOS — provide seamless experiences across
all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay, iCloud, and Apple
TV+. Apple’s more than 150,000 employees are dedicated to making
the best products on earth and to leaving the world better than we
found it.
1. Messages via satellite will be available in iOS 18 along with
Apple’s existing satellite features in the U.S. on iPhone 14 and
later. SMS availability will depend on carrier. Carrier fees may
apply. Users should check with their carrier for details.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or email Apple’s Media Helpline at
media.help@apple.com.
© 2024 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Apple Intelligence, iPad, Mac, Face ID, Touch ID, Keychain,
iPadOS, macOS, iMessage, AirPlay, and FaceTime are trademarks of
Apple. Other company and product names may be trademarks of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240610030033/en/
Shane Bauer Apple Shanebauer@apple.com
Apple (NASDAQ:AAPL)
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Apple (NASDAQ:AAPL)
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