NEW YORK, March 17, 2014 /PRNewswire/ -- Budweiser,
the official beer sponsor of the 2014 FIFA World Cup
Brazil™, today revealed the next components of its
fully integrated, global content series as part of the brand's
Rise As One FIFA World Cup™ campaign,
beginning with the digital debut of their first 2014 FIFA World Cup
Brazil™ television advertisement entitled,
Believe As One.
Centered around the Rise As One thematic which
honors the moments that unite football fans worldwide,
Believe As One captures the spirit of anticipation
now building around the world as fans and players eagerly look
ahead to the FIFA World Cup™ tournament, and will air
in markets globally as excitement for the tournament continues to
grow.
Believe As One is the first of two new FIFA World
Cup™ advertisements by Budweiser, and was filmed in
black-and-white to truly highlight the passion and pride for the
sport that unites fans around the world, irrespective of the team
they support.
"Football is unique in its ability to unite fans all over the
globe and its unifying power is never more evident than when the
world comes together during the FIFA World Cup™," said
Andrew Sneyd, Global Vice President,
Budweiser. "Through the Rise As One campaign and our
new spot Believe As One, Budweiser showcases the
passion and building anticipation shared by fans and players the
world over."
Budweiser Heroes: From Across the Globe and in your
Community
Budweiser celebrates football heroes that
exist not only on the global stage, but also in local communities
around the world. Now, Budweiser Heroes, a new
partnership with VICE will highlight the real-life stories of
individuals who have made a significant impact in their community
and how their love of football transformed the lives of everyday
people.
Beginning today, fans are encouraged to submit stories about
their own football hero who has gone the extra mile to do something
truly game changing for his or her teammates or community through
their love of the sport. Fans that enter can rally support for
their stories by sharing on their social networks and asking others
to vote.
Winners will be chosen by the brand to all receive an
all-expenses paid trip to the 2014 FIFA World Cup
Brazil™, tickets to a football match and a three-day
stay at the Budweiser Hotel in Rio de
Janeiro.* To celebrate these heroes and give them the
recognition they deserve, Budweiser and VICE will also create a
short film of the winners to further showcase their individual
stories.
In addition to the stories submitted by fans around the world,
Budweiser and VICE are creating a series of short digital episodes
that follow the same campaign thematic and will tell five
incredible and inspiring contemporary stories from around the
globe. They are:
- From Brazil, "Football
is Believing" – a highly competitive form of the sport played by
blind and partially-sighted athletes and this film follows as one
of the top teams in Brazil tries
to pull a new player out of isolation.
- In Koh Panyee, a tiny island floating off the coast of
Thailand, a group of
football-crazed fisherman encountered a unique problem in that
there was no land to play the beautiful game. This short explores
how a group of friends came up with an idea that would eventually
spawn one of the most successful football clubs in southern
Thailand.
- Situated in the Darfur region in Eastern Chad, the Djabal Refugee Camp is home
to six tribes, many of whom have been in conflict for centuries.
Darfur United is the first team ever established to represent
the region in international sports.
- This film explores the growing grassroots football sub-cultures
developing in unexpected places in China. Follow one of Beijing's most prestigious independent teams
to a Naxi village in the rural southwest to see what happens when
old and new China mix on the pitch.
- In Texas, we follow the
best amputee footballers in America as they come together for
tryouts and the team's first training camp in hopes of representing
their country in the Amputee Football World Cup.
Available to view on www.RiseAsOne.com, these digital shorts
will serve as inspiration for the "Budweiser Heroes" program which
will focus on fan-submitted stories exploring how football sparks
heroism and brings people and communities together for altruistic
pursuits.
For more details on Budweiser's creative content series and the
Rise As One campaign, visit www.RiseAsOne.com.
*Terms & conditions apply. Fans, and
the heroes they nominate, must be of legal drinking age in their
country of residence. For full details and contest rules, and
to enter, please visit www.RiseAsOne.com
About Budweiser & Football
Budweiser has a strong
commitment to football globally, having served as official beer
sponsor of the FIFA World Cup™ for over 25 years, and with an
ongoing commitment through the 2018 and 2022 tournaments.
About Anheuser-Busch InBev
While Budweiser will serve
as the official beer of the 2014 FIFA World Cup Brazil™,
Anheuser-Busch InBev will once again leverage its portfolio of
beers around the world by extending local sponsorship rights to its
leading brands in select football markets, including Brahma
(Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The
Netherlands), Siberian Crown (Russia), Hasseroder (Germany) and Beck's (Italy), among others.
Anheuser-Busch InBev is a publicly traded company (Euronext:
ABI) based in Leuven, Belgium,
with American Depositary Receipts on the New York Stock Exchange
(NYSE: BUD). It is the leading global brewer and one of the world's
top five consumer products companies. Beer, the original social
network, has been bringing people together for thousands of years
and our portfolio of well over 200 beer brands continues to forge
strong connections with consumers. This includes global brands
Budweiser®, Corona® and Stella Artois®; international brands
Beck's®, Leffe®, and Hoegaarden®; and local champions Bud Light®,
Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®,
Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®,
Chernigivske®, and Jupiler®. Anheuser-Busch InBev's dedication to
heritage and quality originates from the Den Hoorn brewery in
Leuven, Belgium dating back to
1366 and the pioneering spirit of the Anheuser & Co brewery,
with origins in St. Louis,
USA since 1852. Geographically
diversified with a balanced exposure to developed and developing
markets, Anheuser-Busch InBev leverages the collective strengths of
its more than 150,000 employees based in 24 countries worldwide. In
2013, AB InBev realized 43.2 billion
USD revenue. The company strives to be the Best Beer Company
in a Better World. For more information, please visit:
www.ab-inbev.com
SOURCE Budweiser
