NEW YORK, Feb. 19, 2014 /PRNewswire/ -- With anticipation
growing across the globe for the upcoming 2014 FIFA World Cup
Brazil™, Budweiser today proudly revealed Rise As
One, the brand's global creative campaign on behalf of its
sponsorship of the upcoming tournament.
(Photo: http://photos.prnewswire.com/prnh/20140219/NY67426)
As the official beer sponsor of the 2014 FIFA World Cup Brazil™,
Budweiser has designed a holistic creative platform under the
Rise As One thematic, which will serve to celebrate
the moments that unite and inspire fans of the beautiful game
around the world.
"While football brings out regional pride and fierce rivalries,
it also brings fans across the globe together once every four years
through shared passion," said Andrew
Sneyd, Global Vice President, Budweiser. "With the
Rise As One campaign, Budweiser celebrates the
world's favorite game and its role in inspiring fans to celebrate
the moments that unite us as a global community."
Budweiser is present in over 80 countries around the world, and
Rise As One will have truly global reach as markets
around the world bring it to life through a unified platform
including new television and out-of-home advertising, as well as
customized local market activations and initiatives to engage fans
in-store, online and across social channels. Additionally,
Budweiser will develop and distribute global broadcast and digital
FIFA World Cup™ related content through strategic media
partnerships, the details of which will be revealed in the coming
weeks.
Budweiser's Rise As One campaign will be unveiled
to a national audience with the first of multiple new TV spots
breaking online on March 5, 2014 and
supported by impactful out-of-home content, which will showcase the
passion of fans across the world as they come together to celebrate
the tournament.
In addition, Budweiser is proud to unveil its unique packaging
for the tournament, featuring the iconic FIFA World Cup™ Trophy
which, since 1974, has represented the pinnacle of football
achievement and the unity of a team and an entire nation. The
limited edition aluminum trophy bottle will be introduced
simultaneously in more than forty countries, and will serve as the
centerpiece of the brand's packaging, which also includes limited
edition glass bottles, cans and secondary packaging, which will
also be available globally.
As official beer sponsor of the FIFA World Cup Brazil 2014™,
Budweiser will once again bring fans around the world together to
Rise As One in the spirit of celebration as the eyes
of the world turn to Brazil for
this year's tournament.
For more details, visit www.riseasone.com and
www.facebook.com/Budweiser
About Budweiser & Football
Budweiser has a strong
commitment to football globally, having served as official beer
sponsor of the FIFA World Cup™ for over 25 years, and with an
ongoing commitment through the 2018 and 2022 tournaments.
While Budweiser will serve as the official beer of the 2014 FIFA
World Cup Brazil™, AB InBev will once again leverage its
portfolio of beers around the world by extending local sponsorship
rights to its leading brands in select football markets, including
Brahma (Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The
Netherlands), Siberian Crown (Russia), Hasseroder (Germany) and Beck's (Italy), among others.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a
publicly traded company (Euronext: ABI) based in Leuven,
Belgium, with American Depositary
Receipts on the New York Stock Exchange (NYSE: BUD). It is the
leading global brewer, one of the world's top five consumer
products companies and recognized as first in the beverage industry
on FORTUNE Magazine's "World's Most Admired" companies list. Beer,
the original social network, has been bringing people together for
thousands of years and our portfolio of well over 200 beer brands
continues to forge strong connections with consumers. We invest the
majority of our brand-building resources on our Focus Brands -
those with the greatest growth potential such as global brands
Budweiser®, Corona®, Stella Artois® and Beck's®, alongside Leffe®,
Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®,
Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®,
Chernigivske®, Hasseroder® and Jupiler®. Anheuser-Busch InBev's
dedication to heritage and quality originates from the Den Hoorn
brewery in Leuven, Belgium dating
back to 1366 and the pioneering spirit of the Anheuser & Co
brewery, with origins in St.
Louis, USA since 1852.
Geographically diversified with a balanced exposure to developed
and developing markets, Anheuser Busch InBev leverages the
collective strengths of its approximately 150,000 employees based
in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to
be the Best Beer Company in a Better World. For more information,
please visit: www.ab-inbev.com.
SOURCE Budweiser
