PPL Pureprofile Ltd

New Zealand children's clothing retail chain Pumpkin Patch Ltd. (PPL.NZ) said Wednesday it has entered an agreement with online retailer Amazon.com Inc. (AMZN) to sell its products via Amazon's websites in the U.K., France and Germany.

"These types of relationships are an important part of our international multichannel growth strategy as they allow us to enter markets that would be hard to enter on our own, with France and Germany being good examples of that," said Chief Executive Neil Cowie.

He said it was a strategically important step although "we don't expect to see noticeable earnings from the Amazon relationship until the 2014 financial year."

By Rebecca Howard, Dow Jones Newswires; 64-4-471-5990; rebecca.howard@dowjones.com

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