Birks Group Inc. (the “Company” or “Birks Group”) (NYSE
American: BGI), today provided a business update stating that as of
December 23, 2020, 22 of the Company’s 29 stores across Canada are
open and serving clients in accordance with the directives of local
government and public health officials.
In accordance with current provincial restrictions to address
the “second wave” of the COVID-19 pandemic, six of the Company’s
Ontario stores, including its flagship Bloor Street store, and its
Winnipeg store in Manitoba, have been temporarily closed for
in-person shopping. As a result of further provincial restrictions
that were recently announced, required temporary closings for
in-person shopping have been extended to all of the Company’s
Ontario stores starting on December 26, 2020. We currently expect
the required closings to last until January 23, 2021. In addition,
starting December 25, 2020, all Québec stores will be temporarily
closed for in-person shopping until January 10, 2021. The Company’s
remaining 13 stores in British Columbia, Alberta and Saskatchewan
remain open for in-store shopping.
Birks Group expects that its revenue for the month of January
2021 will be negatively impacted by these stores closures and, as a
result of these developments, the Company is implementing measures
to mitigate the financial impact of these closures, including
reducing operating expenses and extending payment terms with
various stakeholders.
Curbside pick up will be available by appointment only at the
following locations affected by the government restrictions:
Ontario
- Maison Birks Downtown Toronto - Bloor Street
- Maison Birks Yorkdale Shopping Centre
- Maison Birks First Canadian Place
- Maison Birks Sherway Gardens
- Maison Birks Rideau Centre
Quebec
- Maison Birks Sainte Catherine Street Montréal
“While some of our boutiques may be temporarily closed for
in-store shopping, there are still a number of ways for clients to
access Maison Birks’ elevated client service,” says Jean-Christophe
Bédos, President and CEO of Birks Group. “Through our Concierge
Service, virtual appointments and ecommerce, we are available for
our clients and able to help them shop safely during this time.
MaisonBirks.com is the #1 e-commerce destination in Canada for
luxury watches and jewellery. We remain committed to, and recently
invested in technological equipment for the purpose of, offering
the highest possible quality in individual video shopping to our
clients.”
Clients can make arrangements for curbside pickup through Maison
Birks’ Concierge Service by phone at +1 (855) 873-7373 and email at
info@birks.com. Select boutiques are also offering virtual
appointments, where clients can receive elevated service through
video chat. Virtual appointments can be scheduled online at
https://www.maisonbirks.com/en/virtual-appointment.
Clients can continue to shop online 24/7 at MaisonBirks.com and
benefit from complimentary shipping across Canada
About Birks Group Inc.
Birks Group is a leading designer of fine jewellery, timepieces
and gifts and operator of luxury jewellery stores in Canada. The
Company operates 26 stores under the Maison Birks brand in most
major metropolitan markets in Canada, one retail location in
Calgary under the Brinkhaus brand, one retail location in Vancouver
operated under the Graff brand and one location in Vancouver under
the Patek Philippe brand. Bijoux Birks fine jewellery collections
are also available through Mappin & Webb and Goldsmiths
locations in the United Kingdom in addition to several jewellery
retailers across North America. Birks was founded in 1879 and has
become Canada’s premier retailer and designer of fine jewellery,
timepieces and gifts. Additional information can be found on Birks’
web site, www.birks.com.
Forward Looking Statements
This press release contains certain “forward-looking” statements
which can be identified by their use of words like “plans,”
“expects,” “believes,” “will,” “anticipates,” “intends,”
“projects,” “estimates,” “could,” “would,” “may,” “planned,”
“goal,” and other words of similar meaning. All statements that
address expectations, possibilities or projections about the
future, including without limitation, statements about our
strategies for growth, expansion plans, sources or adequacy of
capital, expenditures and financial results are forward-looking
statements.
Because such statements include various risks and uncertainties,
actual results might differ materially from those projected in the
forward-looking statements and no assurance can be given that the
Company will meet the results projected in the forward looking
statements. These risks and uncertainties include, but are not
limited to the following: (i) the magnitude and length of economic
disruption as a result of the worldwide COVID-19 outbreak,
including its impact on (a) macroeconomic conditions, generally,
(b) the results of operations and financial condition of the
Company, (c) the Company’s revenue as a result of store closures
and related measures to mitigate the financial impact of these
closures, including reducing operating expenses and extending
payment terms with various stakeholders, (d) capital investments in
technology, and (e) the trading price of its shares; (ii) economic,
political and market conditions, including the economies of Canada
and the U.S., which could adversely affect the Company’s business,
operating results or financial condition, including its revenue and
profitability, through the impact of changes in the real estate
markets, changes in the equity markets and decreases in consumer
confidence and the related changes in consumer spending patterns,
the impact on store traffic, tourism and sales; (iii) the impact of
fluctuations in foreign exchange rates, increases in commodity
prices and borrowing costs and their related impact on the
Company’s costs and expenses; (iv) changes in interest rates; (v)
the Company’s ability to maintain and obtain sufficient sources of
liquidity to fund its operations, to achieve planned sales, gross
margin and net income, to keep costs low, to implement its business
strategy, maintain relationships with its primary vendors, to
mitigate fluctuations in the availability and prices of the
Company’s merchandise, to compete with other jewelers, to succeed
in its marketing initiatives, and to have a successful customer
service program; (vi) the Company’s ability to continue to borrow
under its credit facilities, (vii) the Company’s ability to
maintain profitable operations, as well as maintain specified
excess availability levels under its credit facilities, make
scheduled payments of principal and interest, and fund capital
expenditures; (viii) the Company’s financial performance in the
second half of fiscal 2021 and the level of capital expenditures
requirements related to renewing store leases; (ix) the Company’s
ability to execute its strategic vision; (x) the Company’s ability
to continue as a going concern; and (xii) the Company’s ability to
achieve compliance with the NYSE American’s continued listing
standards within the required time frame. Information concerning
factors that could cause actual results to differ materially is set
forth under the captions “Risk Factors” and “Operating and
Financial Review and Prospects” and elsewhere in the Company’s
Annual Report on Form 20-F filed with the Securities and Exchange
Commission on July 8, 2020 and subsequent filings with the
Securities and Exchange Commission. The Company undertakes no
obligation to update or release any revisions to these
forward-looking statements to reflect events or circumstances after
the date of this statement or to reflect the occurrence of
unanticipated events, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20201223005603/en/
Company Contacts: Katia Fontana Vice President and Chief
Financial Officer (514) 397-2592
For all press and media inquiries, please contact:
OverCat Communications Audrey Hyams Romoff, ahr@overcat.com, (647)
223-9970 Gillian DiCesare, gd@overcat.com, (647) 223-5590 Chelsea
Brooks, cb@overcat.com, (289) 221-6006
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