MINNEAPOLIS, July 9, 2024
/PRNewswire/ -- Soft sales. Shifting trends. Category
confusion. If there ever was a time the beverage-alcohol industry
needs data to make decisions, it's now!
EPG Specialty Information (EPGSI), publishers of The Beverage
Information Handbooks, recently presented its Trends &
Insights Intelligence Service to industry leaders at its 2024
Beverage Alcohol Retailers Conference in Chicago.
This dynamic new service will fill voids in the information
sources currently available to the beverage-alcohol
industry. The subscription service combines EPGSI's
proprietary consumer panel data, retailer sentiment, dollar-volume
and depletion data, along with data sourced by its third-party
partners to provide the industry with forward-looking insights for
retailers, wholesalers, and manufacturers of alcoholic
beverages.
"We believe Trends & Insights will provide a critical source
of intelligence to our customers. This 'peek around the
corner' will allow you the ability to adapt, pivot, and make
informed brand and category decisions," said Andrew Esham, Managing Director of EPGSI. "It
also presents a clearer understanding of industry dynamics and
opportunities than is currently available by other service
providers."
Customers have the option of platform access to data extracts
offering a multitude of predictive insights based on alcohol class,
on- and off-premise, outlet channel, category, price tiers,
consumer segmentations, and retailer sentiment indices. Published
quarterly reports will also be available to subscribers. The next
phase of the product roll-out will feature an interactive user
front end.
As EPGSI continues to refine and enhance the Trends &
Insights platform and its predictive capabilities, wholesalers,
retail chains, suppliers, and trade associations are invited to
join our data share partnership program. Participation in the
program allows partners to access the full set of data assets.
About EPG Specialty Information
Established in 2022,
EPG Specialty Information is a Minneapolis-based company offering data-driven
insights and analytical services specifically collected from first
party audience and measurement data generated independently, and
from its affiliate, EPG Brand Acceleration. Recognized for its deep
industry expertise, EPG works with businesses seeking actionable
insights and solutions to achieve growth and profitability in their
markets.
For further information, please contact:
David Gee
dgee@epgacceleration.com
301-500-7372
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SOURCE EPG Specialty Information