Pledges enhanced access to breast and cervical cancer
screenings for underserved women
PALM
BEACH, Fla., May 22, 2024
/PRNewswire/ -- Promise Fund, a leading nonprofit organization
dedicated to providing access to breast and cervical cancer
screenings for underserved women, is launching a refreshed brand
identity. This strategic initiative amplifies the organization's
mission, fosters greater community engagement, and empowers more
women to prioritize their health.
With renewed visual identity and messaging, the refreshed brand
reflects Promise Fund's commitment to inclusivity, accessibility,
and innovation in women's healthcare.
"Through this revitalized identity, we aim to inspire hope,
instill confidence, and drive meaningful change in the lives of
women across South Florida," said
Nancy G. Brinker, Founder of Promise
Fund, and founder of Susan G. Komen
for the Cure.
Eric Brinker, Promise Fund board
member and Ms. Brinker's son, helped lead the rebranding
process.
"As the visual symbol of Promise Fund, the knot is emblematic of
our founding promise — to provide underserved women with guided
access to screenings, diagnosis, treatment, and follow-up care.
Purple speaks to the wisdom, nobility and ambition of Nancy and our
donors — leaders and visionaries dedicated to changing our current
health equity system. And lavender stands for devotion, femininity,
and grace — virtues inspired by the women we help," Mr. Brinker
said. "Watching my mom evolve the work she's done and dedicated her
entire life to is incredibly personal to me and makes me so proud
of the legacy she has created for our family and our community
through Promise Fund."
Creative, media, and communications agency Republica Havas created Promise Fund's new
visual identity, messaging, and brand story with a contemporized
look and feel reflective of the organization's role as a modern
brand leading the way in women's health.
"We have long admired Nancy's dedication to supporting the
health and well-being of underserved women," said Jorge A. Plasencia, Co-Founder, Chairman and CEO
of Miami-based Republica Havas. "Republica Havas is proud to help Promise Fund
foster meaningful connections with patients and resonance with key
donors and stakeholders."
More brand images are available HERE.
About Promise Fund
Promise Fund's mission is to
increase survivorship from breast and cervical cancer by providing
guided support and access to screenings as well as early detection,
treatment, and beyond. Our model gives women the opportunity to
attain healthcare, regardless of who she is, where she lives, or
her level of income. That's our promise.
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SOURCE Promise Fund