CHICAGO, May 22, 2024 /PRNewswire/ -- AI-driven
personalization, immersive VR/AR experiences, and improved video
quality are all expected in the future of video streaming software.
The emphasis on sustainability and privacy compliance, 5G and edge
computing for quicker streaming, blockchain for security, and
smooth multi-platform interaction are some of the major
developments.
The Video Streaming Software Market is expected to grow
from USD 13.3 billion in 2024 to
USD 29.7 billion by 2029 at a
Compound Annual Growth Rate (CAGR) of 17.5% during the forecast
period, according to a new report by
MarketsandMarkets™.
Increasing penetration of mobile devices and internet users will
boost the growth of the video streaming market during the forecast
period.
Browse in-depth TOC on "Video Streaming Software
Market"
270 - Tables
68 - Figures
300 - Pages
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Scope of Report
Report
Metrics
|
Details
|
Market Size Available
for Years
|
2018–2029
|
Base Year
Considered
|
2023
|
Forecast
Period
|
2024–2029
|
Forecast
Units
|
Value (USD
Million/Billion)
|
Segments
Covered
|
Offering, Streaming
Type, Deployment Mode, Delivery Channel, Monetization Model,
Connected Devices, Vertical, and Region
|
Regions
Covered
|
North America, Europe,
Asia Pacific, Middle East & Africa, and Latin
America
|
Companies
Covered
|
IBM (US), Brightcove
(US), Kaltura (US), Edgio (US), Vimeo (US), Agile Content (Spain),
Haivision (Canada), Panopto (US), Enghouse Systems (Canada),
Akamai (US), Netgem Group (France), Dailymotion (France), Hive
Streaming (Sweden), Blue Billywig (Netherlands), JW Player (US),
Wowza (US), Vbrick (US), movingimage (Germany), VIDIZMO (US),
Kollective Technology (US), dacast (US), MediaPlatform (US), CONTUS
TECH. (US), VIXY (Netherlands), uStudio (US), Vidyard (Canada),
SproutVideo (US), Castr (Canada) and Muvi (US).
|
By connected devices, the other devices segment will grow at the
highest CAGR during the forecast period.
The other devices include voice-activated devices, home
theatres, and in-car entertainment systems. Smart speakers and
virtual assistants have streamlined the process of searching for
and playing video content, offering hands-free convenience to
users. In-car entertainment systems have transformed vehicles into
mobile entertainment hubs, enabling passengers to enjoy streaming
services during their commutes or road trips. Meanwhile, home
theaters provide an immersive viewing experience, prompting
streaming platforms to enhance their offerings with high-definition
content and surround sound support. As these technologies become
more integrated into everyday life, the demand for seamless and
accessible video streaming software continues to rise, driving
innovation and competition within the market.
By streaming type, the video-on-demand segment holds the
largest market share during the forecast period.
Video-on-demand (VOD) streaming has revolutionized how people
consume entertainment, becoming a cornerstone of the video
streaming software market. With the proliferation of high-speed
internet and the widespread adoption of smartphones and smart TVs,
VOD platforms have experienced exponential growth. As per a survey
by Wyzowl in 2023, 91% of businesses use video as a marketing tool.
Major players in the VOD streaming landscape include Netflix,
Amazon Prime Video, Disney+, Hulu, and HBO Max, among others. These
platforms offer a vast library of content, ranging from movies and
TV shows to documentaries and original programming, catering to
diverse audience preferences.
Additionally, the convenience of VOD has spurred the growth of
niche streaming services catering to specific interests such as
anime, sports, or independent films, further expanding the market's
reach. Moreover, technological advancements, including the
development of streaming devices like Roku, Apple TV, and
Chromecast, have made accessing VOD content effortless,
contributing to its widespread adoption. As competition intensifies
in the streaming landscape, providers invest heavily in original
content production and personalized recommendations to enhance user
engagement and retention.
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By Region, Asia Pacific will
grow at the highest CAGR during the forecast period.
The video streaming software market in Asia Pacific is expected to grow at the
highest rate of all the regions due to the increasing enterprise
workloads. Asia Pacific includes
developed and developing economies, such as China, Japan,
India, Australia, New
Zealand, Malaysia, and the
rest of Asia Pacific. The demand
for online video streaming platforms is higher than in other
regions, with Asia Pacific having
the highest population. With a high population, the number of
available mobile devices also increases, resulting in increased
demand for streaming content. There is a vast scope for
international and local streaming platform providers as the demand
for content genres is diverse. The Asia
Pacific region is a mix of developed and developing
countries, making the entry of new players into the market quite
possible. According to secondary data, the entertainment market in
Asia-Pacific is expected to go
from $1.23 trillion in 2023 to
$1.55 trillion by 2028, with more
demand for fast and easy communication, digital fun, and wireless
connections.
The shift from traditional to online TV viewership has occurred
in APAC, indicating a favorable landscape for introducing
cost-effective ad-based subscription models. Telecom companies are
central to this change, shaping how entertainment develops across
Asia-Pacific. Streaming providers
are exploring new opportunities such as OTT aggregation,
advertising, sports content, and leveraging 5G technology to drive
further growth in the (Asia
Pacific) APAC market.
Top Companies in Video Streaming Software
Market
Some of the key players operating in the Video Streaming
Software Market are – IBM (US), Brightcove (US), Kaltura (US),
Edgio (US), Vimeo (US), Agile Content (Spain), Haivision (Canada), Panopto (US), Enghouse (Canada), Akamai (US), Netgem Group
(France), Dailymotion
(France), Hive Streaming
(Sweden), Blue Billywig
(Netherlands), JW Player (US),
Wowza (US), Vbrick (US), movingimage (Germany), Vidizmo (US), Kollective Technology
(US), Dacast (US), MediaPlatform (US), CONTOUS TECH (US), VIXY
(Netherlands), uStudio (US),
Vidyard (Canada), SproutVideo
(US), Castr (Canada) and Muvi
(US).
Recent Development
- In April 2024, Accedo and
Brightcove, with Al Sharqiya Group, launched Iraq's first SVOD platform to enhance the 1001
OTT service, offering ad-free premium content alongside live linear
channels. Initially an AVOD service, 1001 caters to global
Arabic-speaking audiences with localized content in Arabic and
English, featuring collaborations with OSN+, Rotana, and StarzPlay
to deliver an extensive on-demand catalog. This partnership
pioneers innovative, customer-centric media solutions in the
Middle East.
- In 2023, Kaltura's Cloud TV and Streaming Platform launched
enhancements for its TV operators and media customers, improving
user experience and boosting revenue with personalized add-ons.
These enhancements include Business Insight for data-driven
decisions, Shop-in-Shop for content management, and advanced
monitoring tools for real-time system control, empowering customers
to expand services and drive revenue growth in cloud TV.
- In January 2023, IBM announced
enhancements to its video streaming software, including features
such as customizing event registration forms with dynamic fields
based on user selections and improving data collection. Update
published event registration forms seamlessly without unpublishing
them first, ensuring uninterrupted registration processes.
- In June 2022, Edgio announced the
successful completion of Limelight's acquisition of Edgecast. The
combined company operates as Edgio, delivering significantly
increased scale and scope with diversified revenue across products,
clients, geographies, and channels and an expanded total
addressable market of USD 40
billion.
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Video Streaming Software
Market Advantages
- Video streaming software allows content to be accessed by a
global audience, breaking geographical barriers. Viewers can access
content on various devices such as smartphones, tablets, laptops,
and smart TVs, enhancing convenience.
- Digital distribution eliminates the need for physical media,
reducing costs associated with production and logistics. Streaming
platforms can scale to accommodate large audiences without
significant increases in cost.
- Platforms provide detailed analytics on viewer behavior,
helping content creators and businesses to understand their
audience and tailor their content accordingly.
- AI and machine learning algorithms allow for personalized
content recommendations, improving user engagement and
satisfaction. Viewers can access content at their convenience,
increasing flexibility and control over their viewing
experience.
- Real-time interaction with audiences through live streaming
fosters engagement and community building. Features such as chat,
polls, and Q&A sessions enhance viewer participation and
engagement during live events.
- Platforms can implement various subscription tiers, offering
different levels of content access. In-stream ads, pre-roll,
mid-roll, and post-roll ads provide revenue streams.
Report Objectives
- To define, describe, and forecast the video streaming software
market based on offering (solutions and services), streaming type,
deployment mode, delivery channel, monetization model, connected
devices, verticals, and regions.
- To provide detailed information about the major factors
(drivers, opportunities, restraints, and challenges) influencing
the growth of the market
- To analyze the opportunities in the market for stakeholders by
identifying the high-growth segments of the market
- To forecast the market size concerning five regions—North
America, Europe, Asia Pacific, the Middle East & Africa, and Latin
America
- To analyze the subsegments of the market concerning individual
growth trends, prospects, and contributions to the overall
market
- To profile the key players of the market and comprehensively
analyze their market size and core competencies.
- To track and analyze the competitive developments, such as
product enhancements, product launches, acquisitions, partnerships,
and collaborations, in the video streaming software market
globally.
- To profile the key players in the market and comprehensively
analyze their market share/ranking and core competencies across
segments and subsegments.
- To track and analyze the competitive developments, such as
mergers and acquisitions, product developments, and partnerships
and collaborations in the market.
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