Rivers will lead the brand's expansion
strategy and its future of advancing experiential wellness
FORT
WORTH, Texas, Sept. 27,
2023 /PRNewswire/ -- Canyon Ranch, a pioneer and
innovator in destination wellness, announces the appointment of
Mark Rivers as its new Chief
Executive Officer.
Canyon Ranch is looking to Rivers' leadership as they grow their
emerging ecosystem of properties in Texas and beyond. In follow up from the July
announcement with VICI Properties, Inc (NYSE: VICI) to expand the
Canyon Ranch brand, Rivers played a pivotal role in executing this
partnership, which encompasses the debut of its first Canyon Ranch
Wellness Club in Fort Worth later
this year, a second Wellness Club to open in Houston in 2024, and a new resort and
residential community under development in the Austin market, with a planned 2025
opening.
Rivers previously served as Canyon Ranch's Head of Resort
Development and now, as CEO, will retain responsibilities for
development and new business. A former executive/principal with
Solage Hotels and Resorts in Napa
Valley and Mirage Resorts in Las
Vegas, Rivers is the original master developer of what is
now the Driftwood Golf and Ranch Club in Austin. He is also a founding partner of
Sweetens Cove Golf Club and Sweetens Cove Spirits Company, two
highly-acclaimed brand businesses.
"With over 25 years of experience in hospitality, real estate
placemaking and brand-building, Mark brings expertise, broad
perspective and boundless energy will be invaluable to our growth
and performance," explained John
Goff, Chairman of Canyon Ranch. "With an eye on refining
strategy and driving innovation, I couldn't be more excited about
Mark's vision. Importantly, he also has the full confidence of
VICI, our growth capital partner."
"For Canyon Ranch, this is our moment to expand, evolve,
innovate and, to boldly contribute to a life of wellness for our
guests," Rivers related. "We have five decades of world-class
expertise in the pillars of well-being, from fitness and sports
performance to mental health, personal enrichment and spirituality,
all poised for a future that is filled with new opportunities and
experiences. I'm ready to get to work with our team to fulfill our
promise and potential."
About Canyon Ranch
Since its founding in 1979, Canyon
Ranch has been the global pioneer and innovator in wellness
guidance, inspiring guests to pursue a lifetime of well-being. A
visit to a Canyon Ranch Resort is unique for each guest and each
stay, with over 1,500 services drawing from ancient wisdom and
modern technology. Guided by world-class experts who integrate
services across a broad range of disciplines – including nutrition,
sports & performance, spa, mental health, spirituality, and
more – guests gain personal insight, skills, and motivation that
leads to true transformation long after their experience. The value
of visiting Canyon Ranch goes well beyond the warm hospitality,
luxurious spas, nutritious cuisine, and awe-inspiring destinations
located in Tucson, Arizona;
Lenox, Massachusetts; Woodside, California and Las Vegas, Nevada (Canyon Ranch Spa at The
Venetian.) New Canyon Ranch Wellness Clubs will open in
Fort Worth in 2023 and in
Houston in 2024, and a new
destination resort and residential community will open in the
Austin area in 2025. For
more information, visit www.canyonranch.com or @canyonranch on
Instagram.
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SOURCE Canyon Ranch