PALO ALTO, Calif., Oct. 19 /PRNewswire/ -- Frost & Sullivan's recent analysis, World Broadcast Switcher Markets, selected Grass Valley, a business within Thomson, as the recipient of the 2005 Market Leadership Award. Thomson has grown to become the behemoth of the broadcast industry with a dominating presence in almost every sphere of the markets in which it operates. The company is also the market share leader for the fourth year running in the video server space. Each year, this award is given to a company that has exhibited market share leadership through the implementation of sound market strategies. The recipient has displayed excellence in all areas of the market leadership process -- the identification of market challenges, drivers, and restraints along with strategy development and methods of addressing these market dynamics. "By capturing close to a third of the total market, Grass Valley has been successful in capturing a huge percent of the overall broadcast switcher market and is also the clear leader in each of the switcher market segments, namely production, routing, and master," says Frost & Sullivan Program Leader Mukul Krishna. "The company's strategy is to develop a strong suite of products that satisfy the needs of its customers in the broadcast industry." The Grass Valley business is one of the most significant acquisitions made by Thomson over the past four years. At the time of the acquisition, Grass Valley was already an established leader in the broadcast equipment space. Through the acquisition, the company has been able to utilize more resources to further its marketing efforts and enhance its market leadership position. Thomson, on the other hand, has successfully capitalized on the loyalty of the existing customers of GVG to further up sell them on other products such as cameras, NLE systems, digital video recorders (DVRs), and switchers to enhance their coverage of the broadcast value chain and solidify their market dominance. "Advanced digital technologies will further strengthen Grass Valley's leading positions in key growing markets such as high-definition television, digital news production, and video on demand," notes Krishna. "By supporting highly efficient workflows, these solutions will help broadcasters and cable, telecommunications, and video professionals make a more affordable and rapid shift to digital technology." Such innovation is also in line with Grass Valley's strategy to be the key technological and business partner for content acquisition and distribution customers that are seeking to gain market share in their existing markets as well as those looking to develop new business models utilizing digital technologies and broadband networks. In recognition of Grass Valley's continued commitment to market share leadership in varied broadcast-related markets, especially the broadcast switcher market, Frost & Sullivan is pleased to present the company with the 2005 Market Leadership Award. About Thomson - Partner to the Media & Entertainment Industries Thomson (NYSE: TMS; Euronext Paris: 18453) provides services, systems and technology to help its Media & Entertainment clients -- content creators, content distributors and users of its technology -- realize their business goals and optimize their performance in a rapidly changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands. For more information: http://www.thomson.net/ . About Frost & Sullivan Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com/ . Contact: Stacie Jones 210.247.2450 DATASOURCE: Frost & Sullivan CONTACT: Stacie Jones of Frost & Sullivan, +1-210-247-2450, or Web site: http://www.frost.com/ http://www.thomson.net/

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