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Company also earns the "Best of Study" award for continually leading in cumulative ratings DAYTON, Ohio, Oct. 11 /PRNewswire-FirstCall/ -- The Reynolds and Reynolds Company (NYSE:REY) received its fourth consecutive Service Quality Award from the Association for Services Management International (AFSM) at the 36th S-Business Solution Summit and Expo. The company was also presented with a Best of Study award for continually attaining the highest cumulative customer ratings of all participating companies over the five-year study. The annual Service Quality award, presented on behalf of AFSM International by ServicePartners, the research division of The Gasparovic Group, Inc., recognizes the company that receives the highest rating for service quality from its customers as measured in AFSM International's Annual Industry Study of Service Quality for S-Business. As in previous years, Reynolds consistently scored above the industry norm, excelling in responsiveness, ease of business, technical competence, and problem resolution. The honor recognizes the contributions of the Reynolds Technical Assistance Center (TAC) in Dayton, Ohio, and the installation and operations teams, the Repair and Logistics team and the field engineers who provide technical phone support, hardware installation, and repair of computer equipment at automobile dealerships across the United States. "As a dealer services company, our service and support teams are driven by our number one rule: The customer is the boss and the reason we are in business," said Terri Mulcahey, senior vice president of Sales and Service at Reynolds. "This honor reflects our hard work and determination and demonstrates that our customers value the service we provide them." This is the last year for the initial study of Service Quality for S-Business. More than 3,500 customers participated in the study and their comments have been used by companies such as Reynolds and Reynolds to measure, benchmark and improve their service and support business. Next year, AFSM International and ServicePartners will begin a new service quality research study. About Reynolds Reynolds and Reynolds ( http://www.reyrey.com/ ) has helped automobile dealers sell cars and take care of customers since 1927. Today, more than 15,000 dealers worldwide rely on Reynolds to help run their dealerships. In the U.S. and Canada, the REYNOLDSYSTEM(TM) combines comprehensive solutions, experienced people and proven practices that drive total dealership performance through a full range of retail Web and customer relationship management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Internationally, Reynolds serves dealers in more than 35 countries through a broad range of retailing solutions and consulting services. DATASOURCE: The Reynolds and Reynolds Company CONTACT: Michelle Zendah of The Reynolds and Reynolds Company, +1-937-485-8499, or Web site: http://www.reyrey.com/

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