QuadDirect Expands Effingham Direct Mail Capabilities and Capacity
2012年6月6日 - 11:00PM
ビジネスワイヤ(英語)
QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD), is
setting new records in direct mail production and distribution
savings at its Effingham, Ill., facility following a
multimillion-dollar investment in new commingling mailing and
inline manufacturing equipment and systems. A year-long expansion
project – including two additional high-speed letter sorters for
commingling operations – has helped make the 579,000-square-foot
facility a direct mail powerhouse in Quad’s expanding direct mail
platform.
“Effingham is one of the largest printing facilities in Illinois
with a long history of direct mail and related commercial printing
leadership,” said Joel Quadracci, Quad/Graphics Chairman, President
& CEO. “Our latest investment in the plant has focused on
state-of-the-art inline press personalization, selective inserting
and on-site commingling capabilities. The result is a truly
21st-century facility with more of the technology direct marketers
need to drive greater response while better managing production and
distribution costs.”
The Effingham improvements build on Quad’s strengths like inline
direct mail production and personalization. The additional
commingling lines allow multiple direct mail projects to be
combined into a single mailstream to drive greater postal savings
and efficiencies. In particular, direct mailers executing versioned
and personalized direct mail projects can now take advantage of
Quad’s enhanced commingling and personalization capabilities while
utilizing high-density mailing solutions and retaining discounts.
Inline direct mail production drives further cost savings by
producing an entire mailpiece in a single operation, from paper on
one end to a finished mailpiece on the other, bypassing costly and
time-consuming offline steps.
An additional project benefit is complete system redundancy for
Quad’s direct mail platform to ensure backup flexibility, according
to Steve Jaeger, President of QuadDirect. He said the Effingham
plant’s capabilities mirror the company’s Pewaukee, Wis., facility
for most direct mail applications. That redundancy is critically
important to the company’s ability to attract new, larger direct
mail accounts in the retail, insurance and telecom markets. “As we
continue to grow our business with national accounts, it is vital
we demonstrate system integration and redundant capacity to assure
our customers that their programs will be executed on-time and
on-budget,” Jaeger said.
“Our direct mail approach relies on continued innovation and
sophistication for inline solutions that deliver increasingly
engaging and personalized formats while retaining the
speed-to-market and cost savings of inline versus offline,” Jaeger
added. “Customers who have toured our enhanced Effingham direct
mail operation are excited to apply these new capabilities to drive
greater response while controlling costs.”
About QuadDirect
QuadDirect is a direct mail solutions provider with a proven
record of increasing response and growing revenues while lowering
overall cost per response. QuadDirect’s expertise in data-driven
solutions helps both marketers and publishers optimize their
marketing spend through a synergistic approach embracing data,
format and design, workflows, deployment, and mailing and delivery.
QuadDirect specializes in a wide range of market verticals,
including Insurance, Financial, Healthcare, Retail, Catalog,
Telecommunications and Agency. QuadDirect is a division of
Quad/Graphics, a global provider of print and related multichannel
solutions.
Notice regarding forward-looking statements
This news release contains forward-looking statements. The words
“will,” “may,” “should,” “believes,” “anticipates,” “intends,”
“estimates,” “expects,” “projects,” “plans,” “seeks” or similar
expressions are intended to identify forward-looking statements.
All statements in this news release, other than statements of
historical fact, are forward-looking statements. All
forward-looking statements speak only as of the date on which they
are made. They rely on a number of assumptions concerning future
events and are subject to a number of risks and uncertainties, many
of which are outside Quad/Graphics’ control, that could cause
actual results to differ materially from such statements. These
risks and uncertainties include, but are not limited to, the
factors listed under “Risk Factors” in the annual report on Form
10-K and in subsequent quarterly reports filed with the Securities
and Exchange Commission. Many of these factors are beyond
Quad/Graphics’ ability to control or predict. Quad/Graphics
disclaims any obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise.
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