Swiftly to provide Quad's In-Store Connect with CPG content as
part of a seamlessly integrated omnichannel experience for brands
and retailers
SUSSEX,
Wis. and MILLBRAE,
Calif., June 18, 2024 /PRNewswire/ --
Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience
company, has partnered with Swiftly, a leading retail technology
and media company, to distribute engaging brand content on In-Store
Connect by Quad, an in-store retail media network (RMN). The
collaboration supports Quad's ongoing focus to advance the in-store
shopping experience by leveraging Swiftly's industry-leading
platform to bring the best elements of digital commerce into
physical store environments.
Earlier this year, Quad established itself as a leader in the
emerging in-store RMN space with the acquisition of DART
Innovation and the launch of In-Store Connect, which positions
digital screens and kiosks throughout stores, giving retailers and
consumer packaged goods (CPG) brands more opportunities to deliver
relevant promotions, share key product information, and connect
adjacent product options to shoppers. Swiftly's innovative approach
and deep industry expertise will help CPGs reach shoppers on the
Quad in-store retail media network, delivering a unique omnichannel
experience for both brands and retailers.
"As engagement with mobile applications, online circulars and
electronic coupons rises, introducing digital communication
throughout stores expands on what today's consumers want: a
shopping experience that seamlessly integrates both online and
in-store elements. For today's brands and brick-and-mortar
retailers, introducing advancements like in-store digital
communication is crucial to retaining a loyal customer base and
staying relevant in this ever-evolving market," said Eric Ashworth, President of Quad Agency
Solutions and Executive Vice President of Product & Market
Strategy. "With In-Store Connect, Quad is at the forefront of this
trend, and Swiftly's singularly in-depth understanding of the
ecosystem is aligned with our focus of continuously enhancing the
in-store shopping experience."
Recognized as pioneer in retail media, Swiftly addresses the
growing need for omnichannel engagement with its advanced
technology platform and innovative retail technology solutions.
This partnership with Quad will provide brands and retailers an
industry-leading media channel for more powerful connections with
consumers to increase consideration, basket size, loyalty and
revenue across the entire shopper journey.
"Swiftly and Quad share a passion for providing shoppers with a
richer, more engaging experience along their journey," said
Henry Kim, Chief Executive Officer
at Swiftly. "Our innovative technology platform combined with
proven solutions to reach valuable consumers at the point of
purchase to drive effective, measurable outcomes made us the
perfect partner for Quad. We're excited to work with Quad, which
has quickly built its leadership in this dynamic and emerging
space, and we look forward to working together to give consumers a
compelling omnichannel experience."
In its first activation with Swiftly, Quad is deploying In-Store
Connect with The Save Mart Companies, the largest private regional
grocer on the West Coast, whose banners include Lucky, Save Mart
and FoodMaxx.
About Quad
Quad (NYSE: QUAD) is a global marketing
experience company that helps brands make direct consumer
connections, from household to in-store to online. Supported by
state-of-the-art technology and data-driven intelligence, Quad uses
its suite of media, creative and production solutions to streamline
the complexities of marketing and remove friction from wherever it
occurs in the marketing journey. Quad tailors its uniquely
flexible, scalable and connected solutions to clients' objectives,
driving cost efficiencies, improving speed to market, strengthening
marketing effectiveness, and delivering value on client
investments.
Quad employs approximately 13,000 people in 14 countries and
serves approximately 2,700 clients including industry leading
blue-chip companies that serve both businesses and consumers in
multiple industry verticals, with a particular focus on commerce,
including retail, consumer packaged goods, and direct-to-consumer;
financial services; and health. Quad is ranked as the 14th largest
agency company in the U.S. by Ad Age (2023), and the second-largest
commercial printer in North
America, according to Printing Impressions (2023).
For more information about Quad, including its commitment to
ongoing innovation, culture and sustainable impact, visit
quad.com.
About Swiftly
Swiftly is a leading provider of
technology and retail media and technology solutions for retailers
worldwide. Founded in 2018, Swiftly offers innovative solutions
that drive retail engagement and enable retailers to own the
digital relationship with their customer. Swiftly's Retail Tools,
Mobile Platforms, Analytics Tools, and Retail Media Network enables
retailers to accelerate sales and build loyalty while enabling
brands to reach more shoppers and amplify campaigns using the power
of 1st party data. Trusted by hundreds of iconic brands, Swiftly is
democratizing retail technology and giving retailers the tools they
need to compete in today's crowded marketplace. For more
information about Swiftly, please visit www.swiftly.com.
Media Contacts
For Quad
Jennifer Wasmer, Director of
External Communications
203-522-1699
jawasmer@quad.com
For Swiftly
5WPR
swiftly@5wpr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/quad-and-swiftly-partner-to-advance-digital-in-store-retail-media-network-302175520.html
SOURCE Quad